First new BMW Alpina is due this weekend

Amelia Island debut for what looks like a new XB7

By Matt Bird / Tuesday, 3 March 2026 / Loading comments

Building on the momentum of the new brand announcement in the first month of 2026 and the new logo in February, we now know that the first new BMW Alpina will be revealed this weekend. It will be exclusively for the US and Canada (so you might say that we’re being spared it), revealed as part of a BMW bonanza at the Amelia Island Concours from March 6th-8th.

While no firm details have been released for the moment, it’s pretty evident from this image that BMW Alpina isn’t bringing a new GT to sit outside the Ritz Carlton hotel all weekend. We’d bet our Alpina Classic Christmas jumper that this is a revision of the XB7, the original version of which was as shockingly good as it was shockingly gaudy. The perfect Alpina for a limited run return in North America, you might say, as well as a smart product to relaunch such a storied brand with: there isn’t a BMW M equivalent of the XB7, and therefore not an in-house rival to be compared with. Plus it’s probably a lot easier to ask a lot more for very few examples of what’s already very expensive, rather than, say, a 3 Series or an X4.

For what it’s worth, BMW Alpina (that’ll still take some getting used to) seems to understand the brief when it comes to continuing the legacy: ‘ALPINA has long defined a singular expression of maximum performance and supreme ride comfort — an exceptional balance that has made the marque revered among connoisseurs of refined performance.’ So expect more of the same from this XB7, with acres of Lavalina leather, oodles of V8 power and - hopefully - the sort of long-distance serenity and handling poise that has marked an Alpina out for decades. Despite everything, it was a pretty persuasive package the first time around, so don’t expect this 2.7-tonne apple to have fallen far from the Alpina tree.

For those not really interested in the future of Alpina, there’ll be plenty of BMW’s iconic past to appreciate at Amelia Island this weekend thanks to BMW Classic USA. That’s set to include a 40 years of M3 celebration, plus the big 5-0 for the 6 Series and 60 years of the 2002. Just in time for the new Neue Klasse saloon. So expect a busy BMW weekend on your socials. And don’t say you weren’t warned about the XB7 - the full reveal is coming Friday morning.