There can’t have been many people who had Genesis down as perhaps the most interesting manufacturer of 2025. But with testing and development underway for both a top-tier sportscar racing programme as well as the first of a range of Magma performance derivatives, Genesis is doing all the things you need to do to get noticed. And now it’s put a GV60 on tracks, largely because it’s a cool idea and because it’s possible.
‘The Genesis GV60 Mountain Intervention Vehicle concept was revealed this week at the World Economic Forum 2025 in Davos’, reads the press release, ‘highlighting the brand’s technological innovations and exceptional design.’ Genesis is as likely to put snow tracks on the GV60 options list as it is a twin-turbo V8, of course, but this concept can serve to demonstrate that it’s willing to have a bit of fun. Like Nissan did, once upon a time. And the MIV helps remind the world that the GV60 is one of the more distinctive bits of EV SUV design. Though snowy snaps in the Alps with a chopper will always help that impression. As does a whopper of a light bar.
Beyond the most obvious modifications (including carbon arch extensions to prevent track damage to both people and car), the Mountain Intervention Vehicle benefits from a chunky roof rack, and a whole host of modular attachment points in the boot keeps the emergency kit safe. The GV60’s Vehicle to Load functionality has a proper purpose here (rather than powering coffee machines on YouTube vids), because it can power proper auxiliary devices.
Why this GV60 is being shown to the world’s wealthiest in Davos isn’t quite clear (beyond the snow), but there is a precedent, as both the Genesis X Concept and Snow Speedium Concept have been showcased in Switzerland. While designed ‘for rescue support tasks in rugged terrains and challenging weather conditions’, it seems unlikely that the MIV will be used in anger any time soon. It would certainly make for an interesting anecdote from the ski holiday. Genesis Chief Creative Officer Luc Donckerwolke said: “Genesis prides itself on creating safe, well-designed luxury vehicles that are audacious, progressive and distinctly Korean. The GV60 MIV Concept expands this vision of comfort and care.” The solitary example for sale on PH is already the right colour to make a Mountain Intervention Vehicle homage…
1 / 6
