Lamborghini surpassed a record-breaking 2023 last year, selling 10,687 cars. A six per cent increase over the previous year’s 10,112, it surely stands Sant’Agata in fine stead as 2025 heralds the arrival of the all-new Temerario - and with it an entirely hybridised line-up. Given this is the handover year between the Huracan and the next ‘junior’ Lamborghini - though we’re probably beyond that term now, given the 920hp - it would be surprising if 2025 were another blockbuster. But the modern iteration of Lamborghini has become very good at confounding expectations…
There was growth across all regions, with EMEA up six per cent (4,227 units), the Americas growing by seven per cent (3,712) and Asia Pacific recording 2,748 sales, an increase of three per cent. Interestingly, Lamborghini says that there was ‘balanced growth across the three models’ with the £400,000, thousand-horsepower Revuelto said to be leading the way. Presumably a pause in Urus production ahead of the new plug-in SE (which replaces both S and Performante) is what kept it from the top spot this time around.
The Huracan ‘also played a pivotal role in the success of 2024’; while it may now seem like yesterday’s Lambo news, the last few Sterratos, Evo Spyders, Tecnicas, STOs and STJs (remember that?) were still being made, with deliveries to continue through 2025. Given the quality of those final Huracans, even the presence of the Temerario won’t leave anyone feeling short-changed.
However many Lamborghinis leave Sant’Agata over the next 12 months, the company appears in rude health; it’s selling more cars at more money than ever before. The newly electrified Urus will be from £208,000, and it’s easy to imagine the Temerario being a £300k prospect given its performance and positioning relative to the Revuelto. Lamborghini says it will ‘continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history’ as the future rushes towards us.
“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” said Stephan Winkelmann. “In a period of transformation we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation while focused on sustainable development. The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products.”
Speaking of supply and demand, those after a new Sant’Agata supercar best join the queue: the Revuelto is allocated to the end of 2026. No better time to see what’s around right now in the PH classifieds, then - handily there are very nearly 50 Lambos registered in 2024 for sale. This Sterrato spec is fabulous, for example, while this one looks perfect for those with Action Man aspirations. This Urus Performante wants to be a Lotus Exige, and this Revuelto shows just how staggering it looks in plain old Grigio Nimbus. Paint those wheels gold and it’s just about perfect…
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