Personalisation is big business in the world of super exotics and luxury cars - see the new Rolls Ghost, where the facelift has been specifically designed in response to customer demands for greater customisation opportunities. Not to be outdone on one-off one-upmanship, Ferrari has now debuted this, a Tailor Made Roma Spider that will be on display at the Enzo Ferrari Museum until next year.
While unique Ferraris are not as rare as they once were - there are half a dozen in the classifieds - this Roma is a little more special than most Tailor Made cars. Check out the pen, for starters: Montblanc is a Ferrari partner, so for this commission a Meisterstück ‘writing instrument’ was included, featuring a solid gold nib (!), platinum coating and a colour matched to the Roma’s Oro Mida. Notes can be made with the Montblanc (if anyone dare use it) in the logbook that’s bound in the same Rosso Bologna and Pelle Metalizzata Oro Mida as the Roma’s interior. And get this: it even features the coordinates of Maranello on the cover (just like on the bonnet) to create ‘an indissoluble connection between the writing instrument and the car’. This really isn’t just another Tailor Made Ferrari.
Additionally, it’s been suggested by the good folk of Maranello that this particular Roma Spider exists to showcase innovative new production techniques, including leather sewn using thread from recycled tyres, lasering the Scuderia shields on the wings and making centre console parts out of sand removed from the foundry casts. Sand.
Which is genius on a couple of levels. First, because it’s making componentry out of sand, and secondly it’ll be getting potential customers revved up about what they can potentially get in their next Tailor Made supercar. Which will cost a pretty penny.
‘This Ferrari Roma Spider represented an unparalleled opportunity for research and development on materials and processing to further extend the wealth of personalisation options offered by the Tailor Made department’, reads the press release. We’re probably a little way from having ‘wood of controlled origin’ on the rear deck of many other Ferraris, but it’s probably not far away. And a new colour-matched Montblanc in a 12Cilindri doesn’t sound beyond the realms of possibility.
From today, the Roma Spider will take its place in the ‘One of a Kind’ exhibition, a celebration of unique Ferraris over the years that runs until next February. After that it’s not clear whether this is a Ferrari that stays in Maranello, or one that goes to a customer. An interesting creation nevertheless. And a nice opportunity to check out other Roma Spiders - this one is Viola Hong Kong and has £120,000 of options. Which would probably be a drop in the Tailor Made ocean…
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