Profesional volume printing from Photoshop?
Discussion
I have designed a label in photoshop, now its time to get it printed.
Our usual design firm uses Coral Draw and our printer says that its likely that the label made in photoshop won't come out correctly and he is suggesting that we redo it again in Coral Draw (really not something we want to do).
Now I had called another company already who say they accept PSD's but our printer says that they may print it but the results won't be good and we won't be able to tell until they have been printed (at which point we have already shelled out the money on the plates)
The PSD is 300dpi, CMYK etc and its for a fairly small run (only around 2000-5000 labels)
I'm not a printer and my knowledge on the matter isn't too great.
I can't see any reason why our usual printer doesn't want to take PSD's other then he doesn't know how to use them.
Any help is appreciated.
Richard.
Our usual design firm uses Coral Draw and our printer says that its likely that the label made in photoshop won't come out correctly and he is suggesting that we redo it again in Coral Draw (really not something we want to do).
Now I had called another company already who say they accept PSD's but our printer says that they may print it but the results won't be good and we won't be able to tell until they have been printed (at which point we have already shelled out the money on the plates)
The PSD is 300dpi, CMYK etc and its for a fairly small run (only around 2000-5000 labels)
I'm not a printer and my knowledge on the matter isn't too great.
I can't see any reason why our usual printer doesn't want to take PSD's other then he doesn't know how to use them.
Any help is appreciated.
Richard.
Personally, i would find a more 'with it' printer.
Or alternatively offer to export the file to a format that he can read such as eps.
I send psd to my printer all the time and they come out beautifully.
Sounds to me like he has not moved with the times.
As for him saying psd wont come out properly....I think Adobe might have something to say about that!!
>> Edited by arcturus on Wednesday 5th May 12:43
Or alternatively offer to export the file to a format that he can read such as eps.
I send psd to my printer all the time and they come out beautifully.
Sounds to me like he has not moved with the times.
As for him saying psd wont come out properly....I think Adobe might have something to say about that!!
>> Edited by arcturus on Wednesday 5th May 12:43
Most decent repro departments should be able to produce colour proofs for you with a 95% colour accuracy. (obviously allowing for differences due to the absorbancy of the stock being printed onto)
I wouldn't have too much faith in them as CorelDraw is a mickey mouse package. However producing labels in Photoshop is a bit mad too.
Assuming there isn any Photographs on your label and it mostly consists of text, the usual industry choices would be Quark, Illustrator or Freehand. Any Photos would be imported into them.
You should be able to get away with it but there will be a dip in quality as although your image may be 300dpi (assuming that is at actual size) most platesetters/imagesetters output at 2500dpi. However to the layman (bearing in mind that you're printing on a labelstock whick is usually pretty rubbish anyway) it should be passable.
How do I know?
I set up and ran an in-house repro/design department at a large printers for 5 years.
Hope this helps
Bob.
I wouldn't have too much faith in them as CorelDraw is a mickey mouse package. However producing labels in Photoshop is a bit mad too.
Assuming there isn any Photographs on your label and it mostly consists of text, the usual industry choices would be Quark, Illustrator or Freehand. Any Photos would be imported into them.
You should be able to get away with it but there will be a dip in quality as although your image may be 300dpi (assuming that is at actual size) most platesetters/imagesetters output at 2500dpi. However to the layman (bearing in mind that you're printing on a labelstock whick is usually pretty rubbish anyway) it should be passable.
How do I know?
I set up and ran an in-house repro/design department at a large printers for 5 years.
Hope this helps
Bob.
Thanks a lot everyone, knew PH would provide the answer 
Sadly office politics and the fact that the MD is related to the printer and old friends with the designer mean that they are the people we have to work with
BTW reason we used photoshop was that it was what I have on this computer, usually just play with images for our website.
Richard.
>> Edited by rpguk on Wednesday 5th May 13:08
Sadly office politics and the fact that the MD is related to the printer and old friends with the designer mean that they are the people we have to work with
BTW reason we used photoshop was that it was what I have on this computer, usually just play with images for our website.
Richard.
>> Edited by rpguk on Wednesday 5th May 13:08
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