New Mini = New Range Rover after a boil wash ?
Discussion
Hahahaha... She may well have a point.
I project managed the UK MINI web site and so got fairly sick of seeing the European press photos that were taken for the whole global campaign. The MINI (see I still even type the name properly) is branded very differently in Europe compared ti the UK, with much more use of 'lifestyle' shots and models. If you look at the German site there are 2 guys they used, 1 was supposed to represent the MINI One, and the other was the MINI Cooper. If I ever meet either of them, their lives are in danger.
In the UK the branding was much more unique, in a way that the continent wouldn't understand. We weren't allowed to use any references to the Italian job etc, but I still think the whole marketing exercise was a success. There aren't many car companies that pin a MINI to a vertical wall in North London and brand it "MINI attempts to drive up a wall. MINI succeeds, the end." That being said, I'd never own one.
I project managed the UK MINI web site and so got fairly sick of seeing the European press photos that were taken for the whole global campaign. The MINI (see I still even type the name properly) is branded very differently in Europe compared ti the UK, with much more use of 'lifestyle' shots and models. If you look at the German site there are 2 guys they used, 1 was supposed to represent the MINI One, and the other was the MINI Cooper. If I ever meet either of them, their lives are in danger.
In the UK the branding was much more unique, in a way that the continent wouldn't understand. We weren't allowed to use any references to the Italian job etc, but I still think the whole marketing exercise was a success. There aren't many car companies that pin a MINI to a vertical wall in North London and brand it "MINI attempts to drive up a wall. MINI succeeds, the end." That being said, I'd never own one.
While back home over Christmas i saw a few of the Mini ads , lost city,Martians , i thought the marketing was brilliant , a refreshing change from the normal BS you see concerning cars , i say well done to them , they have created a good looking and aparently good peforming little (ish) car
The TV ads were done by an agency called WCRS in London... I have to say that the BMW marketing team were the luckiest gits alive, but they did work very hard.
One MINI was stacked out by Sony with their latest in car ICE (3.5 Kw!) and also had a couple of turntables built into the boot. They then flew it out to Ibiza and did a few beach parties with it.
As for engaging in evil marketing, well I bought a TVR Griff 500 with the proceeds from that contract which *you* drove at a track day. So Mr Carzee, out with your ceremonial sword too!
One MINI was stacked out by Sony with their latest in car ICE (3.5 Kw!) and also had a couple of turntables built into the boot. They then flew it out to Ibiza and did a few beach parties with it.
As for engaging in evil marketing, well I bought a TVR Griff 500 with the proceeds from that contract which *you* drove at a track day. So Mr Carzee, out with your ceremonial sword too!
Another badge engineering load of bolx. It's got about as much mini DNA as a freelander.
Same thing with the new £19k mondeo badged as a jaguar. Don't make me
ing laugh. Pleeeeeeease!
The DB7 Vantage that shares the ancient jag xjs Arthur Daily chassis and a couple of welded together Mondeo V6's chaffs a little too, for your shiny new £100k.
Audi's TT, Golf, Skoda, Seat (?) sharing chassis too is a little cheeky. Badge engineering certainly pays off here.
These large corporations share more bits than a swingers convention. Long live TVR, Porsche, Ferrari, Lotus that make cars from scratch.
Same thing with the new £19k mondeo badged as a jaguar. Don't make me
ing laugh. Pleeeeeeease! The DB7 Vantage that shares the ancient jag xjs Arthur Daily chassis and a couple of welded together Mondeo V6's chaffs a little too, for your shiny new £100k.
Audi's TT, Golf, Skoda, Seat (?) sharing chassis too is a little cheeky. Badge engineering certainly pays off here.
These large corporations share more bits than a swingers convention. Long live TVR, Porsche, Ferrari, Lotus that make cars from scratch.
quote:
you seem to be immersed in some sort of temporal anomaly.. that was last year, when you were working for flying onions - and since you never, ever, got any work done there, exemption applies
Maybe I should have said that it paid for the huge hole that appeared in my bank account after my disasterous flirtation with a Griff 500. That bloody track day cost me 1.5 sodding grand alone.
quote:
Same thing with the new £19k mondeo badged as a jaguar. Don't make me
I saw one in red the other morning and bugger me it does look almost identical to a Mundaino possible the cheapest looking colour you could have Jag in. The Black ones look reasonable though.
Shit I sound like a bird I'm off to check I've still got testicles. ahhhhhhhhhhhh
quote:
Long live TVR, Porsche, Ferrari, Lotus that make cars from scratch.
Quite right but where would TVR have been without VW front suspension on their first Grantura, Coventry Climax, Ford, BMC, Triumph engines. Porsche without their VW origins, Merc auto box on the 928, VW-Audi engines in the 924, the VW Porsche 914. Ferrari without the Fiat V6 in the Dino,AP autobox. Lotus without virtually every other manufacturer other than Trabant or Lada.
Its funny but the only component that never seems to suffer from borrowing or badge engineering is the badge itself.
spot on absolutely true Gnomesmith. Back firmly onto topic Jon - yes, I thought I was perhaps 'imagining' the similarity, because I knew they were both BMWRovers, but no, someone else has the same boss-eyed perspective as me!
I suppose at least the new Range Rover looks less like a Metrocab than the outgoing model.
Looks aside though, I'm still struggling to fathom the marketing idea behind making the new RR bigger and substantially thirstier - Like that was something every previous owner would have wanted?!
I suppose at least the new Range Rover looks less like a Metrocab than the outgoing model.
Looks aside though, I'm still struggling to fathom the marketing idea behind making the new RR bigger and substantially thirstier - Like that was something every previous owner would have wanted?!
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