Bored with Audi's in film?
Author
Discussion

BrixtonSaint

Original Poster:

15 posts

191 months

Tuesday 23rd November 2010
quotequote all
Don't you just wish another car manufacturer would step up to the mark? It seems near on every other Hollywood movie features a plethora of Audi's which I for one find distracting. I realise there's been product placement in films for years but their prevalence just screams elongated ad. To ad to that, the Audi design language needs to move on as it's staid and unadventurous.
And now they seem to think they can even parody themselves by actually paying to be in a film that decries the materialistic nature of society today. I'm talking about 'The Joneses', where the opening line itself was like an ad for the Q5.

Come on Tata, you have the resources to bounce the four rings from their mantel and a lot more interesting looking motors to boot.


944fan

4,962 posts

215 months

Tuesday 23rd November 2010
quotequote all
They do seem to be in everything don't they. Very good advertising on their part. There was a documentary on National Geogrpahic the other day about the R8, they showed how it was used in Iron Man and said that they had to change the end of the film because the Audi Space Frame is so strong that that car wouldn't crumple like the stunt people wanted. Was probably marketing BS.

It wasn;t long ago that it was BMW everywhere, I am sure they will be replaced by someone else soon

dreamz

5,299 posts

223 months

Tuesday 23rd November 2010
quotequote all
it all started with that i robot film

since then... non stop.

nissan have tried to come into it...

5potTurbo

13,686 posts

198 months

Tuesday 23rd November 2010
quotequote all
Err, given that you chose the Joneses fillum as the example, that's entirely about product placement and marketing. Quite a good film I thought, too.

Would you want Aston to stop being in 007 films? I wouldn't.
Likewise, the company my Dad worked for for 30 years until he retired has also done very well with placement in 007 films, so I wouldn't want that to stop as it keeps a lot of people in work.


anonymous-user

84 months

Tuesday 23rd November 2010
quotequote all
Could be far worse though, after all, can you imagine jason statham's transporter driving a citroen c5??

BrixtonSaint

Original Poster:

15 posts

191 months

Tuesday 23rd November 2010
quotequote all
5potTurbo said:
Err, given that you chose the Joneses fillum as the example, that's entirely about product placement and marketing. Quite a good film I thought, too.

Would you want Aston to stop being in 007 films? I wouldn't.
Likewise, the company my Dad worked for for 30 years until he retired has also done very well with placement in 007 films, so I wouldn't want that to stop as it keeps a lot of people in work.
Err I know, that's why I mentioned it and the fact Audi don't seem to mind the film questions materialism.

Ummm no I wouldn't want JB to drive anything else other than an Aston (& the odd 2CV), I would just like to see cars other than Audis in the rest of Hollywood's output.

slipstream 1985

13,778 posts

209 months

Tuesday 23rd November 2010
quotequote all
ford went mental in the thunderbirds film. they actually had "sponsored by ford" on banners on the bottom of the screen

dreamz

5,299 posts

223 months

Wednesday 24th November 2010
quotequote all
at least GM do transformers and there was only one audi for the briefest of times...

scirocco265

421 posts

206 months

Wednesday 24th November 2010
quotequote all
Bond drove a Ford Mondeo **shakes head in disgust**

MGZRod

8,176 posts

206 months

Wednesday 24th November 2010
quotequote all
dreamz said:
at least GM do transformers and there was only one audi for the briefest of times...
And it got sawn in half hehe

derestrictor

18,764 posts

291 months

Thursday 25th November 2010
quotequote all
On the subject of films, I get along unhealthily well with suitably contrived, tongue in cheek pap (as aired elsewhere, Commando) but there appears to be little more than a panolpy of high tech, low-zero wit productions rolling forth these days.

Over recent nights and in part caused by a dearth of burnings, I've suffered various segments of modernity so cataclysmically unengaging that full reviews became impossible.

Hollywood stardom is a bit like modern football management and the stars of popular so-called music; continuously dipping into a pool of self serving stalwarts whose pre-eminence often owes as much to simply being in some mass media conscience as presenting the remotest trace of originality, pathos or talent.

Iron Man 2 - soul sapping; one of the later Predator films - filmed in the dark and suffering that over colouration popular in recent blockbusters with action so fast it renders observance impossible; the Clash of The Tartans redo - there are 5 year olds in nativity franchises who could deliver more charisma than the lead dummy.

I even find the CGI effects ineffectual, mainly because as said, they are simply too rapid to effectively evaluate. I find myself more enthralled by something with 'Gwangi' in the title.

Spiderman, Transformers, X-Men; the list goes on. Thank Heaven for the hilarity of J Statham and his remarkable transatlantic speech impediment.

Whilst brazen product placement is no new phenomena when films are as feeble as they have been in recent years it perhaps defines the rampant commercialism and cynicism that has so frequently seen as the marketeers replace the artistes.

Dire but apt for our age.

Guvernator

14,479 posts

195 months

Thursday 25th November 2010
quotequote all
On a similiar note to your Audi rant I have also noticed that EVERY film has to feature an Apple Laptop of some kind. It's gotten so prevailant it's quite funny now. If a film is going to feature any kind of scene where someone is using a laptop, yep there it is, that shiny silver Apple logo glowing away prominently in the foreground for at least a few seconds usually in darkened room to make sure you don't miss it.

Mikeyboy

5,018 posts

265 months

Thursday 25th November 2010
quotequote all
derestrictor said:
On the subject of films, I get along unhealthily well with suitably contrived, tongue in cheek pap (as aired elsewhere, Commando) but there appears to be little more than a panolpy of high tech, low-zero wit productions rolling forth these days.

Over recent nights and in part caused by a dearth of burnings, I've suffered various segments of modernity so cataclysmically unengaging that full reviews became impossible.

Hollywood stardom is a bit like modern football management and the stars of popular so-called music; continuously dipping into a pool of self serving stalwarts whose pre-eminence often owes as much to simply being in some mass media conscience as presenting the remotest trace of originality, pathos or talent.

Iron Man 2 - soul sapping; one of the later Predator films - filmed in the dark and suffering that over colouration popular in recent blockbusters with action so fast it renders observance impossible; the Clash of The Tartans redo - there are 5 year olds in nativity franchises who could deliver more charisma than the lead dummy.

I even find the CGI effects ineffectual, mainly because as said, they are simply too rapid to effectively evaluate. I find myself more enthralled by something with 'Gwangi' in the title.

Spiderman, Transformers, X-Men; the list goes on. Thank Heaven for the hilarity of J Statham and his remarkable transatlantic speech impediment.

Whilst brazen product placement is no new phenomena when films are as feeble as they have been in recent years it perhaps defines the rampant commercialism and cynicism that has so frequently seen as the marketeers replace the artistes.

Dire but apt for our age.
can I just say I love this post?

judas

6,242 posts

289 months

Thursday 25th November 2010
quotequote all
derestrictor said:
Thank Heaven for the hilarity of J Statham and his remarkable transatlantic speech impediment.
rofl

I, too, share this dirty secret liking of Mr Statham's oeuvre - top quality tosh just can't be beaten smile

slipstream 1985

13,778 posts

209 months

Friday 26th November 2010
quotequote all
Mikeyboy said:
derestrictor said:
On the subject of films, I get along unhealthily well with suitably contrived, tongue in cheek pap (as aired elsewhere, Commando) but there appears to be little more than a panolpy of high tech, low-zero wit productions rolling forth these days.

Over recent nights and in part caused by a dearth of burnings, I've suffered various segments of modernity so cataclysmically unengaging that full reviews became impossible.

Hollywood stardom is a bit like modern football management and the stars of popular so-called music; continuously dipping into a pool of self serving stalwarts whose pre-eminence often owes as much to simply being in some mass media conscience as presenting the remotest trace of originality, pathos or talent.

Iron Man 2 - soul sapping; one of the later Predator films - filmed in the dark and suffering that over colouration popular in recent blockbusters with action so fast it renders observance impossible; the Clash of The Tartans redo - there are 5 year olds in nativity franchises who could deliver more charisma than the lead dummy.

I even find the CGI effects ineffectual, mainly because as said, they are simply too rapid to effectively evaluate. I find myself more enthralled by something with 'Gwangi' in the title.

Spiderman, Transformers, X-Men; the list goes on. Thank Heaven for the hilarity of J Statham and his remarkable transatlantic speech impediment.

Whilst brazen product placement is no new phenomena when films are as feeble as they have been in recent years it perhaps defines the rampant commercialism and cynicism that has so frequently seen as the marketeers replace the artistes.

Dire but apt for our age.
can I just say I love this post?
i think iv learned about 20 new scrabble words from it

derestrictor

18,764 posts

291 months

Friday 26th November 2010
quotequote all
hehe See, the original Transporter romp is precisely the way to do nouveau high energy; taking the Matrix template forward without completely blatent plagiarism but maintaining the improbability curve to a level sufficient to prompt a double take, press pause, grab another pouring of the Nun's bouteille and proceed, duly enraptured.

Fwiw, I decided to give AVP2 another go, wondering whether my eyes had been simply tired during the previous session.

Alas, no; the producers of this film should be taken to task over what - afaic - amounts to cheating, insofar as they can keep production costs to a minimum by simply keeping the lights resolutely 'off.'

For all I know they have Brian Cant in a wig and a mask, jumping up and down and flailing around with some skipping ropes whilst performing a Gregorian chant.

I literally have no idea what is going on and who has been impregnated/generally topped by which manner of ET. Drives me bloody mad!


Castrol Craig

18,073 posts

236 months

Friday 26th November 2010
quotequote all
MGZRod said:
dreamz said:
at least GM do transformers and there was only one audi for the briefest of times...
And it got sawn in half hehe
best thing for it imho.

F i F

48,902 posts

281 months

Friday 26th November 2010
quotequote all
Guvernator said:
On a similiar note to your Audi rant I have also noticed that EVERY film has to feature an Apple Laptop of some kind. It's gotten so prevailant it's quite funny now. If a film is going to feature any kind of scene where someone is using a laptop, yep there it is, that shiny silver Apple logo glowing away prominently in the foreground for at least a few seconds usually in darkened room to make sure you don't miss it.
Yep even the Metropolitan Police are equipping folks with Apple desktops these days, ref Thorne Scaredycat.

It'll be virtual parking tickets from iPads next, actually thinking about it surprised there isn't an iPhone app for that...

ZesPak

26,150 posts

226 months

Friday 26th November 2010
quotequote all
It bothered me to no end in Iron Man tbh. Just because there were so much, the S5 (or A5 s-line) of Pepper, the Q7 at the end, and worst of all... his R8. I mean, come on, I respect the R8 as a high-end porsche rival, but as a car for an eccentric extrovert narcissistic multi-billionaire?
At least they got it right in the Dark Knight.

Oh and in the second one, where Rhodey drives in his S8 (or the like), it's pretty typical for seeing him holding a phone and calling.
you'd imagine these things come with a BT handsfree these days hehe

gregd

1,805 posts

249 months

Friday 26th November 2010
quotequote all
I quite enjoyed the Joneses.. The choice of Audis as the family's cars was appropriate in this case.. you could see them being involved in this kind of thing in real life if there was any truth in it..

Just to lower the tone of the discussion how fit was Demi Moore and the nympho daughter in it!