Alternative web addresses
Discussion
It would be considered both normal and beneficial (in terms of search engine ranking) to use a redirect to anyone visiting the additional URLs to the standard URL.
e.g.
http://www.track-days.co.uk/ -> http://www.pistonheads.com/
By having the same content available at different URLs you are presenting duplicate content and are thus reducing your page rank.
This can also be addressed using 'link rel=canonical':
http://googlewebmastercentral.blogspot.com/2009/02...
e.g.
http://www.track-days.co.uk/ -> http://www.pistonheads.com/
By having the same content available at different URLs you are presenting duplicate content and are thus reducing your page rank.
This can also be addressed using 'link rel=canonical':
http://googlewebmastercentral.blogspot.com/2009/02...
Joe911 said:
miniman said:
And by presenting the same content at a different URL it is enabling some people to view the site who would otherwise be blocked by a corporate firewall policy 
Having the same IP is a bit of a give-away though!
PetrolTed said:
The penalty for using multiple URLs is an interesting on. Although I've read this a lot, it doesn't seem to have adversely affected PH's rankings despite having multiple URLs for many years. 
I suspect that the sheer volume of content and, importantly, frequency of update vastly outweighs any multiple domain penalties. 
ThatPhilBrettGuy said:
Joe911 said:
All fair comment - but why suffer the penalty at all?
To let some people use it at work.Joe911 said:
ThatPhilBrettGuy said:
Joe911 said:
All fair comment - but why suffer the penalty at all?
To let some people use it at work.A thread where everyone is correct 
It is a very tricky one for us to handle due to the points above.
We obviously don't want to do stuff that hinders our Google rankings, and in some areas of the site we do not appear as prominently on Google as we would like to (e.g. Breaking News or Car Reviews/Features). But I think there are other SEO tactics we can use to help this in the future.
But on the other hand our primary role is to make PistonHeads accessible for all and thus getting round company banned lists is useful for us as a lot of our traffic comes from people viewing in the daytime, and this is something we will keep doing.

It is a very tricky one for us to handle due to the points above.
We obviously don't want to do stuff that hinders our Google rankings, and in some areas of the site we do not appear as prominently on Google as we would like to (e.g. Breaking News or Car Reviews/Features). But I think there are other SEO tactics we can use to help this in the future.
But on the other hand our primary role is to make PistonHeads accessible for all and thus getting round company banned lists is useful for us as a lot of our traffic comes from people viewing in the daytime, and this is something we will keep doing.
Joe911 said:
I would strongly recommend you use 'link rel=canonical'
It is useful for a single domain and sub domains under that domain, but it does not solve the multiple domain problem as Google will ignore the Canonical link element if the domain name in the link doesn't match the URL and mark them as abuse.RacingPete said:
Joe911 said:
I would strongly recommend you use 'link rel=canonical'
It is useful for a single domain and sub domains under that domain, but it does not solve the multiple domain problem as Google will ignore the Canonical link element if the domain name in the link doesn't match the URL and mark them as abuse.
Gassing Station | Website Feedback | Top of Page | What's New | My Stuff


