Halfords rip off prices

Halfords rip off prices

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Discussion

Jazoli

Original Poster:

9,214 posts

257 months

Saturday 7th November 2009
quotequote all
Popped into halfords today as a bulb had popped on my Accord, I was amazed at the prices they try and charge for bulbs, I know their tools are good value and have bought loads but...

Halfords standard replacement H7 bulb £9.49

Standard replacement H7 bulb from motor factors £2.89

Its a joke, how can they justify it being nearly £7 more expensive, gits mad

Edited by Jazoli on Saturday 7th November 13:56

Anatol

1,392 posts

241 months

Saturday 7th November 2009
quotequote all
They site their stores in retail locations. Rent per sq ft will be much higher than a motor factors tucked away somewhere and relying on tradespeople rather than passing retail trade.

Tol

whitechief

4,430 posts

202 months

Saturday 7th November 2009
quotequote all
I had to buy a headlight bulb for my BMW as the wife uses it and had to drive to work, Halfords was the only place open, £9.99 they charged. One week late the other side blew, this was in daytime and Eurocarparts sold me one for £2.89.

sniff diesel

13,112 posts

219 months

Saturday 7th November 2009
quotequote all
I don't agree with their 2 tier pricing either with those with a trade card getting stuff for some half the shelf price. I only use Halfords if I'm desperate for something while working on my cars in an evening and the normal motor factors are closed.

TheEnd

15,370 posts

195 months

Saturday 7th November 2009
quotequote all
Anatol said:
They site their stores in retail locations. Rent per sq ft will be much higher than a motor factors tucked away somewhere and relying on tradespeople rather than passing retail trade.

Tol
It won't be that, just that things like bulbs are usually bought when the last one goes, and you need it to be legal. You generally have to buy a bulb that day, and most people have no idea where to buy them apart from halfords.
It's a captive market, and people "value" a bulb quite highly as they'll get pulled over without it.

Bulbs can have a 300-400% markup and sales still carry on, so they stick to that price.
The rest of their kit won't be on similar margins. Service stuff like filters and oil are more modestly priced, as people have the time to shop around, and it'll be done by more DIY minded people that know where independent motor factors are.

Jazoli

Original Poster:

9,214 posts

257 months

Saturday 7th November 2009
quotequote all
sniff diesel said:
I don't agree with their 2 tier pricing either with those with a trade card getting stuff for some half the shelf price. I only use Halfords if I'm desperate for something while working on my cars in an evening and the normal motor factors are closed.
Me either, like I said earlier I am happy to buy their tools but the only reason I popped in today was that I was passing, I drove the extra mile to the factors in the end.

Anatol

1,392 posts

241 months

Saturday 7th November 2009
quotequote all
It's a retail markup.

If you have a trade card you can get parts like bulbs from Halfords at motor factor prices.

Tol

sniff diesel

13,112 posts

219 months

Saturday 7th November 2009
quotequote all
Anatol said:
It's a retail markup.

If you have a trade card you can get parts like bulbs from Halfords at motor factor prices.

Tol
So why not just charge everyone the same price?

Like I said it's two tier pricing.

Anatol

1,392 posts

241 months

Saturday 7th November 2009
quotequote all
Nothing unusual or unethical about charging one price to a business supplier of goods and another to the retail end-user...

Stu R

21,410 posts

222 months

Saturday 7th November 2009
quotequote all
sniff diesel said:
Anatol said:
It's a retail markup.

If you have a trade card you can get parts like bulbs from Halfords at motor factor prices.

Tol
So why not just charge everyone the same price?

Like I said it's two tier pricing.
Because they want to do retail and trade sales, and to achieve trade sales they can't charge end user rates for products or business customers would go elsewhere. It's no different from utilities and service providers to wholesale and distribution, loyalty bonus' or discount for bulk buyers.

58warren

589 posts

186 months

Saturday 7th November 2009
quotequote all
Not just Halfords though... I was in the market for a replacement digital SLR and settled on a Canon EOS 500D. I looked in Tottenham Court Road's supposedly 'cheap' electrical retailers (£669-£699) whereas John Lewis in Oxford St. was £579 and I get £50 cashback from Canon.

Even worse was the 55-250mm zoom lens for it. RRP of £249, but Argos are charging £349 - how can they justify £100 over RRP??? I paid £154 from a retailer in the Isle of Wight. A 16gb Sandisk SDHC memory card in Curry's £140, but only £79 from Amazon... I know the high street retailers have higher overheads, but it certainly pays to shop around both online and in the High St.

Edited by 58warren on Saturday 7th November 15:09

AndrewW-G

11,968 posts

224 months

Saturday 7th November 2009
quotequote all
Their business model allows them to do this, as per other posters it's not the bulb your paying a premium for, it's the large retail space thats open 7 days a week wink

Do you complain in restaurants that a bottle of wine you could buy in a supermarket has a large mark up?

-DeaDLocK-

3,367 posts

258 months

Saturday 7th November 2009
quotequote all
I don't see the problem. Willing buyer, willing seller.

If you're not going to buy it at the asking price, go elsewhere. They don't care, and neither should you. Bulbs are not price-controlled items.

Petemate

1,674 posts

198 months

Saturday 7th November 2009
quotequote all
TheEnd said:
The rest of their kit won't be on similar margins.
Slightly off motor parts, but - Nitromors paint remover - £5.78 can, exactly the same can £3.78 in B & Q 25 yards away....

Pete

jas xjr

11,309 posts

246 months

Saturday 7th November 2009
quotequote all
AndrewW-G said:
Their business model allows them to do this, as per other posters it's not the bulb your paying a premium for, it's the large retail space thats open 7 days a week wink

Do you complain in restaurants that a bottle of wine you could buy in a supermarket has a large mark up?
but the supermarket is supplying the wine only. not giving you a glass and somewhere to drink it. both the motor factor and halfords are selling only. the motor factor might fit it , if you cannot. halfords would charge ,would they not?

Deva Link

26,934 posts

252 months

Saturday 7th November 2009
quotequote all
Petemate said:
TheEnd said:
The rest of their kit won't be on similar margins.
Slightly off motor parts, but - Nitromors paint remover - £5.78 can, exactly the same can £3.78 in B & Q 25 yards away....

Pete
...stuff in Screwfix is often half the B&Q price - and it's the same company.

netherfield

2,788 posts

191 months

Saturday 7th November 2009
quotequote all
Went to the local motor factors for a 382 bulb-stop lamp,indicator,reverse lamp-,for my daughters car.

Wanted a £1 for it,so I started to walk away muttering "they are only £2 for ten on Ebay".

As I got to the door he calls me back and dropped to 40p,so I said "how about 3 for a £1", he agreed and everyones happy.

You won't be able to haggle at Halfords like that.


Thinking back to the late 60s, we had a truck in for service at the supplier,because it was still in warranty.
Price for the Fuel filter £2
From a local motor factor, £2 retail,a single had 50% discount, a pack of 20 had 70% discount,taking in the fact everyone up to the factor wanted to make a profit they must have been made for pennies.

AndrewW-G

11,968 posts

224 months

Saturday 7th November 2009
quotequote all
jas xjr said:
AndrewW-G said:
Their business model allows them to do this, as per other posters it's not the bulb your paying a premium for, it's the large retail space thats open 7 days a week wink

Do you complain in restaurants that a bottle of wine you could buy in a supermarket has a large mark up?
but the supermarket is supplying the wine only. not giving you a glass and somewhere to drink it. both the motor factor and halfords are selling only. the motor factor might fit it , if you cannot. halfords would charge ,would they not?
halfords are offering more locations, longer opening hours inclding sundays and fitting bays, all of which cost lots more than the average motorfactor based in a back street shop or industrial estate.


doesnt alter the fact that nobody had a gun to the OP's head, he could have walked out of halfords and gone somewhere cheaper

jjones

4,438 posts

200 months

Saturday 7th November 2009
quotequote all
you get a great discount on the bulbs if you use the trade card - iirc 80%

James_N

3,085 posts

241 months

Saturday 7th November 2009
quotequote all
jjones said:
you get a great discount on the bulbs if you use the trade card - iirc 80%
Yep. Bulbs are pennies with a trade card. Picked up some windscreen wipers not so long ago, marked at £18. for them for £4.99 with the trade card biggrin