I'm loving it...

[Simpo Two]

For a few hundred years we've used the phrases 'I love it', 'I like it' etc perfectly well.

And then for some reason everyone says 'I'm loving it' and 'I'm liking it'.

Why? Is it a spin off of the MacDonalds advert?

[V8mate]

[anonymous-user]

Probably!

[Hedders]

I think mcdonalds "I'm loving it" is taken from "I'm liking that, or I'm liking this" which is just a current trend.

I have been liking things on and off for a few years.

[Dunk76]

No different from the phase the entire country seemed to go through when the 'WAAAAAAAzzzzuupppppp' Budweiser adverts first appeared


ETA - because I forgot the word country.

Edited by Dunk76 on Tuesday 21st October 18:45

[brum]

Dunk76 said:

No different from the phase the entire seemed to go through when the 'WAAAAAAAzzzzuupppppp' Budweiser adverts first appeared

This phrase was the sole reserve of the worst type of ttish .

[Matt Harper]

McDonalds advertising has been 'loving it' for at least two years, so it's hardly current.

[ApexJimi]

What really gets my goat is their (McDonalds) use of the lower case "i" - "i'm loving it"

Edited by ApexJimi on Tuesday 21st October 19:08

[carmonk]

ApexJimi said:

What really gets my goat is their (McDonalds) use of the lower case "i" - "i'm loving it"

Edited by ApexJimi on Tuesday 21st October 19:08

That's due to the inherent inferiority of those who regularly gorge on their "food"