Discussion
Well that''s it. I''ve had enough.
I''ve read Car magazine every month for the last fifteen years, and beyond that on a more irregular basis, and I''ve finally think it''s gone down hill too far.
It looks more like GQ than a petrolhead publication. I can deal with that. But the content has deteriorated. The final straw was the Tuscan versus M Coupe article this month. Now usually I could read the story, then drive the car, and then think - yeah, they''ve really got it right. But this time, it''s all wrong. Including the details. I haven''t got the mag with me - but I can remember criticism of the immobiliser key location - which is irrelevant because you don''t need to use it (you can use the plipper). Handling details didn''t gel either.
Sorry, but Evo wins hands down.
I've bought every issue of CAR since Summer 1990 (when I was 17) and kept everyone of them, although my mother threw the first 4 year's worth away when she moved house whilst I was at university...
It's definitely gone downhill, I haven't dug out a back issue to re-read in a long time, so a couple of weeks ago I put the whole lot out for recycling.
There's still the complete set of EVO's on the shelf as that has the same character as the early '90s CAR.
EVO is a very good mag. Not only that the staff are really helpful. The MD at EVO Harrys used to run a Maserati Ghibli Cup, I was looking at buying one in May, and didn't know a thing about them. Dropped Harry an e-mail got two responses to my mails from him during an evening, which saved me from buying a duffer. Above and beyond anything you'd expect from any publication. ;-)
Too big an overhead from a big publishing house, I suspect. Printing and distributing a magazine is a very expensive biz in my experience as ex-editor of a national magazine, and it's made worse when you've got big corporate overheads to cope with. EVO seems to be a one-product company and mainly the better for it. Good luck to them!
-Manek-
I pretty much stopped reading car mags when Performance Car went to the dogs. PC is entirely responsible for me becoming a junior petrolhead. Very interesting to hear Meaden and Barker are at Evo. Never read it, but I will now. Also a good place to send the summons when I sue those beggars for getting me into high octane bad habits.
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