RE: Ferrari Owners Site
Monday 18th November 2002
Ferrari Owners Site
Ferrari tap into their customer base with new owners only website
Discussion
It's been going for over a year now. Quite useful for owners of classic models since they can send you build certificates etc. Not a great deal that isn't already public domain and I don't bother with it much any more, though I still receive the newsletter. If you do use it, and fancy some of the merchandise, beware hidden additional charges; a couple of posts on the members only section of the UK FOC were pretty bitter about this aspect.
Just checked it out again- first time in over 6 months. Very little has changed in the interval and didn't see anything that kept me there. It's (still) damn slow too. All this stuff about communicating with the company via the forum is arse really- the same deal as other fora; owners helping each other out. Reinforces the conclusion I came to initially; this is of more value to Ferrari itself than it is to owners.
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