Heads up videographers: Apple buys MotionVFX

[StevieBee]

This will only be of interest to those who make videos but for those, this is quite a big deal.

https://www.cnbc.com/2026/03/16/apple-acquires-vid...

MotionVXF make a vast range of creative plug-ins and add-ons for Final Cut Pro. I've been using them for several years and they're excellent. From what I've read, the plan is to integrate their range of tools into iMovie and Final Cut Pro aligning them far more - and possibly ahead of Davinci Resolve.

[Derek Smith]

More great news: Apple has just bought Patchflyer/Color.io. We can now look forward to vast improvements of the quality and cheaper software.

What's the great plan for Apple? Take over all image-editing software? The world? Nothing to worry about.

[steveatesh]

Probably expanding their creative suite .

I read on a Capture One page earlier this evening that Apple are intending to re-release Aperture too…..

[StevieBee]

Derek Smith said:

What's the great plan for Apple? Take over all image-editing software? The world? Nothing to worry about.

My guess.....

Unlike their consumer products that customers tend to change quite frequently, their pro-gear tends to stay in use for much, much longer so they're looking to generate additional revenue streams for this sector.

The other reason is the Influencer market. This is massive, globally and increasing at a rate of knots. So you have increasing numbers of people and smaller businesses involved in self-production and self-editing content. There's already a vast eco system of add-ons and plug-ins for this market and my guess is Apple are keen to get more into this than simply providing the hardware.