RE: One-of-32 Alpine A110 R Alonso Edition for sale

RE: One-of-32 Alpine A110 R Alonso Edition for sale

Tuesday 3rd June

One-of-32 Alpine A110 R Alonso Edition for sale

Fernando doesn't hand out his setups to anybody, but he did give 32 A110 R owners a sneak peak


You know you’ve made it as a racing driver when a manufacturer names a car after you. Well, that and all the trophies. Just think of the Johnny Cecotto and Roberto Ravaglia edition BMW M3s, the Tommi Makinen Mitsubishi Evos and the countless specials Lotus has produced to honour the great Jim Clark just to name a few.

Then there are the cars where a racing legend has played a part in its development, even if their name hasn’t been slapped on the boot lid. We’re all familiar with Ayrton Senna’s input on the original Honda NSX of course, while Michael Schumacher had a hand in developing the Ferrari Enzo (the seven-time Formula 1 champion would get his own special Fiat Seicento and Stilo, but the less said about those the better). This Alpine A110 R Fernando Alonso Edition, however, combines the best of both worlds, wearing the name of the two-time F1 champion and a bespoke setup developed by the man himself. 

The story behind the Fernando Alonso Edition is a bit of an awkward one. See, when Alpine unveiled its track-focused A110 at the 2022 Japanese Grand Prix, only one of its drivers, Esteban Ocon, was present for the car’s reveal. That’s because its star driver Alonso had announced three months prior that he’d be driving for Aston Martin the following season, and therefore had zero interest in attending media duties for a team he’d be leaving in just a few races time. So Alpine had a new variant of the A110 to show off with a special version named after a driver who was a) about to leave for a rival team and b) didn’t bother showing up for the car’s reveal. As such, there aren’t any pictures or videos (that we can find, anyway) of the ’05 and ’06 champ standing next to the car that bears his name, let alone driving it. 

However, that shouldn’t take the sheen off what is, controversy aside, a properly cool F1 special. The big change was uprated dampers that could be manually lowered by 10mm, which in turn increased stiffness by 5 per cent, for a setup honed by Alonso around the Barcelona GP circuit. It was also packed with visual upgrades, some more subtle than others, like a matte black vinyl on the boot lid, orange brake callipers, Alonso’s yellow, orange and blue motif on the door inserts, and his signature on the dash and bonnet.

Some neat touches to what is otherwise a standard A110 R, which is to say you get the same 1.8-litre turbo four banger with 300hp as the non-Alonso model. Carbon wheels came as standard, as did the F1-derived matte paint, though the Alonso Edition does continue the blue hue onto the bonnet, whereas on the standard car it’s all glossy carbon. You also get the R’s racy Sabelt carbon bucket seats, albeit with Alonso’s signature embroidered into the headrests - a handy reminder that this ain’t no ordinary R.

It was a lot, lot rarer, too. Production was capped at 32 units, a nod to the Spaniard’s F1 win tally (and given he’s still in F1 some 20 years after his first title win, there’s hope that number may one day grow). As such, it’ll cost you more than a standard R, with this 530-mile car priced at £129,900. If you can’t be bothered to muck about with the dampers to unlock Alonso’s special setup, which Alpine advises for track use only, then you can save a few bob and nab this equally blue, equally carbon wheel’d A110 R for a £44k discount. Slap on some Alonso stickers and all but the 31 other owners will be none the wiser...


See the original advert

Author
Discussion

alex_2015

Original Poster:

219 posts

49 months

Tuesday
quotequote all
Another cash grab on exclusivity and baring a champion's name. Nothing new.
You get a tuned Alpine 110.
They can keep them all, sell them when they supposedly raise in value.

Motormouth88

567 posts

74 months

Tuesday
quotequote all
“Hey, here’s a special edition with your name on it Fernando…what’s that? You’re off, oh”

Egg on face

WillieEckerslike

35 posts

30 months

Tuesday
quotequote all

I’ll have this one. The £85k saved will pay for some tuning and lots of epic road trips…

https://www.pistonheads.com//buy/listing/18527434

PRO5T

5,506 posts

39 months

Tuesday
quotequote all
There's no way I'd pay that much extra for that turd's signature (I have a signed mini helmet of his mind you) but there Alpine Rs are so nice for the money.

I had a good look over one (at the Grand Designs show of all places) on display and the finish of them is exquisite. The carbon fibre on them makes them more akin to a supercar than something of such humble origins.

I'm looking at 718 GT4s at the moment and these just look so special for the money compared, it's just that humble four pot to get over...

DonkeyApple

61,929 posts

183 months

Tuesday
quotequote all
What's the desire behind a shopper to buy an item with some celebrity's name on it? I always find that behaviour a bit weird.

I assume the original plan was to offer the set up out under celeb branding and with the power of 'limited edition' the shopper's catnip, get the 32 units shifted and then offer much of what was done out to everyone as just an add on package?

I like Alonso but the one thing he has made fundamentally clear for the last 20 years is that you don't plan any kind of business that is reliant upon him doing as said/agreed. smile

That said, are they really going to find 32 buyers of a car that has been designed to go fast by someone who hasn't gone fast for over a decade, is nothing to do with the brand etc? They might have to sell some of these without the mug premium so they could actually be a bargain for some folks?

SpudLink

6,956 posts

206 months

Tuesday
quotequote all
DonkeyApple said:
That said, are they really going to find 32 buyers of a car that has been designed to go fast by someone who hasn't gone fast for over a decade, is nothing to do with the brand etc? They might have to sell some of these without the mug premium so they could actually be a bargain for some folks?
As far as I know, yes they did find 32 buyers.

DonkeyApple

61,929 posts

183 months

Tuesday
quotequote all
SpudLink said:
As far as I know, yes they did find 32 buyers.
The importance of pre selling. biggrin

Jon_S_Rally

3,926 posts

102 months

Tuesday
quotequote all
alex_2015 said:
Another cash grab on exclusivity and baring a champion's name. Nothing new.
You get a tuned Alpine 110.
They can keep them all, sell them when they supposedly raise in value.
How dare a business try and make money, unbelievable.

SpudLink said:
As far as I know, yes they did find 32 buyers.
This sums up PH in a nutshell. Every time a car like this comes along, there's a host of comments about how stupid and overpriced it is, and then - inevitably - it always sells out. Shows just how out-of-touch a lot of members of this forum are.

GianiCakes

451 posts

87 months

Tuesday
quotequote all
This prompted my regular check up on A110 listings and happened across several for all black A290’s. What a cracking looking thing that actually is. The size and proportions are spot on, as regular sightings of the R5 has confirmed, and the black takes away some of the fussy details of the Alpine model. Looks good in white too.

DaveyBoyWonder

3,083 posts

188 months

Tuesday
quotequote all
The A110 is something thats really grown on me over the last couple of years. This looks amazing but a) so does the boggo standard one for 80k less and b) this dealership is the weapons grade whopper who fakes videos of people who weirdly, all sound similar, trying to call and sell him their cars.

DonkeyApple

61,929 posts

183 months

Tuesday
quotequote all
Jon_S_Rally said:
This sums up PH in a nutshell. Every time a car like this comes along, there's a host of comments about how stupid and overpriced it is, and then - inevitably - it always sells out. Shows just how out-of-touch a lot of members of this forum are.
I don't really desire being placed in that camp wink. Let's just see whether limiting supply to just 32 will be enough to maintain values. The true benefit of this car has to be that of the halo effect and underpinning the values of the basic model?

Terminator X

17,489 posts

218 months

Tuesday
quotequote all
The regular R has the dampers afaik.

TX.

Edit - I'm not a fan of the body coloured bonnet either.

Edited by Terminator X on Tuesday 3rd June 10:24

Frimley111R

16,910 posts

248 months

Tuesday
quotequote all
WillieEckerslike said:
I ll have this one. The £85k saved will pay for some tuning and lots of epic road trips

https://www.pistonheads.com//buy/listing/18527434
That's like saying you'll take a BMW 318i instead of an M3

SpudLink

6,956 posts

206 months

Tuesday
quotequote all
DonkeyApple said:
Jon_S_Rally said:
This sums up PH in a nutshell. Every time a car like this comes along, there's a host of comments about how stupid and overpriced it is, and then - inevitably - it always sells out. Shows just how out-of-touch a lot of members of this forum are.
I don't really desire being placed in that camp wink. Let's just see whether limiting supply to just 32 will be enough to maintain values. The true benefit of this car has to be that of the halo effect and underpinning the values of the basic model?
In this country the number of people interested in the A110 is small enough that limiting to 32 probably won’t make much difference. But apparently only 2 were right hand drive. So that’s 30 for the rest of the world. Probably most of those in France. However, in Spain Fernando Alonso isn’t just popular, for many he is F1. So it’ll be more than just the ‘top of the range’, it will be something to keep in the collection.

ChocolateFrog

31,307 posts

187 months

Tuesday
quotequote all
It's fun recognising so many interior bits lifted straight from my Duster.

Suppose the screen does get a plastic chrome bezel biglaugh

Gecko1978

11,224 posts

171 months

Tuesday
quotequote all
I believe the Alonso R has more carbon than the regular R . The engine map I think is also 300bhp v 295bhp the S has something like 285bhp and the base model is 248bhp. With each grade you get more or less carbon depending on which point you start.

I have looked at these recently an if I were to buy it would be an S with a remap and some Life110 parts.

But each to their own.

Also the gold background in the add is GVE it's a bit like the lake with is it Tom Hartley

DonkeyApple

61,929 posts

183 months

Tuesday
quotequote all
ChocolateFrog said:
It's fun recognising so many interior bits lifted straight from my Duster.

Suppose the screen does get a plastic chrome bezel biglaugh
You've got your head on the wrong way round son.

Your Duster has Alpine spec parts. Just the same as my VW when I was 20 had the rear lights off an Aston. And right now, someone's grandad is cruising the mean streets of Leicester with Zonda heating controls in their Rover. biggrin

fantheman80

1,915 posts

63 months

Tuesday
quotequote all
does it come with a deck chair so one can sunbath at the side of the road in case of breakdown?

cerb4.5lee

36,592 posts

194 months

Tuesday
quotequote all
£129k for a 4 cylinder 1.8 engine. What a bargain. biggrin

Truckosaurus

12,584 posts

298 months

Tuesday
quotequote all
Frimley111R said:
That's like saying you'll take a BMW 318i instead of an M3
I think a fairer comparison is something like 340i vs M3 (maybe even base M3 versus the fancier M3s).

I suspect Willie is correct in that the base A110 is plenty and fits the ethos of lightweight sportscar perfectly. Tuning one up seems to be a waste as you still have the unexotic 4-pot from a Megane in the back.