Radical Motorsport expands into Japan
New venture with Craft Bamboo Racing will bring official Radical sales, support and racing to Japan
Radical Japan, an alliance between Craft Bamboo Racing and Radical Motorsport, has been announced. It will see the SR3 XXR racer, as well as other models in the Radical line up, sold, raced and supported in Japan for the first time. We know how awesome Radical race cars are, and nobody needs reminding of the calibre of Japanese circuits - this could be incredible. Amazing it’s taken 30 years really.
Craft Bamboo Racing brings more than a decade of motorsport experience to the alliance, with success across Asia in a variety of competitions. And while the focus of Radical Japan is on events and experiences for local customers, it’s good news for its clients across the globe; Radical is hoping that expansion into Japan can broaden its ‘Race the World’ initiative, opening up those bucket list circuits like Suzuka and Fuji to Radical competitors who wouldn’t otherwise have the chance. As if any further excuse would be needed for a few weeks in Japan…
The new partnership means Radical is now officially represented in more than 20 countries - with 14 Radical Cup championships spanning the globe. Dan Redpath, Radical’s Chief Commercial Officer, said of the news: “We’re thrilled to partner with Craft-Bamboo Racing Japan to launch Radical Japan. Japan’s passion for precision engineering and grassroots racing makes it an ideal market for our cars. Whether it’s the ultra-competitive world of time attack racing or the long-standing culture of club-level motorsport, Japan is a nation that understands the thrill of high-performance driving. Radical Japan represents a tremendous opportunity to bring our purpose-built race cars to a new audience and create a unique racing ecosystem tailored to Japanese drivers.” A match made in heaven, by the sounds of it. More details are said to be coming soon - imagine how good a grid of SR3 XXRs might look at Tsukuba…
It hasn't. This is a re-entry to the market rather than a "launch".
SRO imported Radicals into Japan for about a decade. Sasakura-san did an amazing job, pretty much on his own, homologating various models for the road and marketing them to track day enthusiasts. Unfortunately he couldn't get a race series off the ground - too much local competition from cars that don't need an engine rebuild after every 50hours of use.
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