A DBX Coupe

Author
Discussion

AICB

Original Poster:

15 posts

134 months

Thursday 6th February
quotequote all
Thoughts from chat gpt: Should Aston Martin produce a coupe variant of the DBX?

Aston Martin should definitely consider a DBX Coupé variant. The luxury SUV-coupé segment is growing fast, with competitors like the Lamborghini Urus Performante, Porsche Cayenne Coupé, BMW XM, and Ferrari Purosangue gaining traction. A sleeker, sportier DBX could help Aston Martin compete more aggressively in this space.

Why a DBX Coupé Makes Sense
1. Expanding the Lineup – A DBX Coupé would add diversity to Aston Martin’s SUV range, appealing to buyers who want performance with a sportier silhouette.
2. Competitive Edge – Lamborghini, Porsche, and BMW all have coupe-SUVs; Aston Martin could refine the formula with its signature styling and luxury.
3. Potential for Higher Margins – Coupé versions often command a premium, meaning more profit per unit.
4. Weight Reduction & Performance Gains – A slightly lower roofline and improved aerodynamics could make the DBX Coupé handle even better than the standard DBX.

Challenges & Considerations
• Design Execution – It must retain Aston Martin’s elegance without looking awkward like some coupe-SUVs.
• Market Demand – Would enough Aston Martin buyers prefer a coupe-SUV over the existing DBX?
• Production Costs – Developing a new body shape might be expensive, especially with Aston’s limited budget compared to mass-market brands.

A DBX Coupé could be a game-changer if Aston Martin nails the design and performance. Would you like it to be more of a luxury GT or a track-focused SUV like the Urus Performante?



Anybody have their own thoughts on this?

SmithCorona

814 posts

44 months

Thursday 6th February
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Have things got that bad at Gaydon this is the market research budget being put to use?

No. They can't sell the existing ones.

4Q

3,559 posts

159 months

Thursday 6th February
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No they should go the opposite way and produce a more square backed estate type version as the current one is useless for getting dogs in the back. It would be more of a competitor to a Range Rover then.

CSK1

1,748 posts

139 months

Thursday 6th February
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We have a Bernese Mountain Dog and we go three up with our son and dog on holiday without any problem.
We lower 2/3 of the back seats, leave one in place for our 12 year old son, the rest is used for luggage and the boot for the dog who sometimes shares with a few luggage.
We had a Range Rover Sport SVR before and the boot space is very similar, so much so I kept my rubber boot mat from the Range Rover and it looks like it is made to measure for the DBX’s boot. I agree the DBX’s boot window is much more streamlined/less square than the Range Rover Sport. But hardly a problem for our dog who generally lies down during a long distance trip.
As for the need for a coupe option of the DBX, not sure Aston needs another SUV variant, it’s not competing with the likes of Porsche and doesn’t have the production capacity anyway.
What will a coupé version bring? An even more streamlined version with less boot space? A smaller Macan type model? I don’t think this is the direction Aston needs to take.

Jon39

13,823 posts

158 months

Thursday 6th February
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DBX production began in July 2020 and at that time, there was talk by AML about other variants.
An additional model with increased power, but we have not seen anything with a different body shape.

We are almost 5 years on now, so perhaps the variant plan has been shelved.


TR-Spider

336 posts

93 months

Friday 7th February
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So were going full circle back to the DBX Concept from 2015?



BTW - is the latest CEO wearing nicer suits?

CSK1

1,748 posts

139 months

Friday 7th February
quotequote all
TR-Spider said:
So were going full circle back to the DBX Concept from 2015?
I hope not as this was based on a Mercedes-Benz platform.

wyson

3,567 posts

119 months

Friday 7th February
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Given the sheer number of Macans I see on London roads, surely it would be more bang for their buck to create a D segment SUV before faffing around with a coupe version of the DBX.

Jon39

13,823 posts

158 months

Friday 7th February
quotequote all

TR-Spider said:
.
BTW - is the latest CEO wearing nicer suits?



It all depends upon his choice of tailor.

He could go to Lawrence Stroll's tailor, Mr Cheese,




Or the late Tony Bennett's tailor, Mr Chalk.






Jon39

13,823 posts

158 months

Friday 7th February
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Could a DBX Coupe look anything like this ?




I don't like that design.
Is it just me?

Might need to rent a cherry picker, just to clean the rear window.


Agent57

2,111 posts

169 months

Friday 7th February
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Apollya

152 posts

13 months

Friday 7th February
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Personally keep it as a full SUV, if anything make a smaller sized SUV to reach the market for people scared of size. What’s the point of a Coupe SUV, it’s basically the disadvantage of SUV size without the advantage of load space, which is primarily the utility part. Simply put form over function.

If anything they should add a V12 drive-train to the current offering, with increased performance and handling and blow past the likes of Purosange, setting themselves as the fastest non-electric SUV on market.

Octavarium

557 posts

122 months

Friday 7th February
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Jon39 said:

Could a DBX Coupe look anything like this ?




I don't like that design.
Is it just me?

Might need to rent a cherry picker, just to clean the rear window.
It is not just you. That is a hideous rear end design that BMW have concocted for the X6. They have also produced some rather nasty back ends on some of their other models too. I'm guessing they are the result of a 'Bring your child to work day.' Crayons not provided.

TeddS

132 posts

37 months

Friday 7th February
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I think a "Higher Performance" variant with the 800 HP V12 from the Vanquish would make more sense. It would have a limited production (perhaps 500) at a MUCH higher premium. The engineering needed would be less than developing and producing a fully new body for limited sales. By using some carbon fiber body panels and a carbon fiber roof, they could cut the weight and threaten the Tesla Plaid SUV for performance King!

Dewi 2

1,661 posts

80 months

Friday 7th February
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TeddS said:
I think a "Higher Performance" variant with the 800 HP V12 from the Vanquish would make more sense ... and threaten the Tesla Plaid SUV for performance King!

I thought AML said the DBX is the most powerful SUV available, or was that only at the time of launch?

Going from the present 700 bhp to your suggested 800 bhp, might not be enough to greatly increase sales.
How about 1000 bhp?

Getting back to the reality of road driving, have you watched the live bhp and torque figures whilst driving?
I was surprised how little power is required to propel a car. On a level motorway at 70 mph, even a 2 ton car only needs 1,500 rpm and 20 or 30 bhp to maintain that steady speed.

To use the DBXs full 700 BHP, would need full throttle and quite high revs. After doing that for just a few seconds, you will notice 100 mph on the screen. OK on some German autobahns, but not encouraged in the UK.


LooneyTunes

8,272 posts

173 months

Saturday 8th February
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Dewi 2 said:

TeddS said:
I think a "Higher Performance" variant with the 800 HP V12 from the Vanquish would make more sense ... and threaten the Tesla Plaid SUV for performance King!

I thought AML said the DBX is the most powerful SUV available, or was that only at the time of launch?

Going from the present 700 bhp to your suggested 800 bhp, might not be enough to greatly increase sales.
How about 1000 bhp?

Getting back to the reality of road driving, have you watched the live bhp and torque figures whilst driving?
I was surprised how little power is required to propel a car. On a level motorway at 70 mph, even a 2 ton car only needs 1,500 rpm and 20 or 30 bhp to maintain that steady speed.

To use the DBXs full 700 BHP, would need full throttle and quite high revs. After doing that for just a few seconds, you will notice 100 mph on the screen. OK on some German autobahns, but not encouraged in the UK.
Spot on.

Not to mention that that problem with any battle to be the most powerful just invites competition for the tiny number of buyers for whom that is a consideration. I’d wager that the vast majority of Aston purchasers have moved beyond Top Trumps.

The reason the likes of the RR or Macan are successful is because they’re very well rounded and capable products.

Davil

497 posts

41 months

Sunday 9th February
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wyson said:
Given the sheer number of Macans I see on London roads, surely it would be more bang for their buck to create a D segment SUV before faffing around with a coupe version of the DBX.
That’s a re-badged warmed over Audi.

None of the top tier brands have an “entry level” offering as it will dilute the brand.

They’ve got the DBX pretty much perfect now. Just need to let more people know about it. That’s the bigger challenge.

dera

4 posts

13 months

Sunday 9th February
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Davil said:
That’s a re-badged warmed over Audi.

None of the top tier brands have an “entry level” offering as it will dilute the brand.

They’ve got the DBX pretty much perfect now. Just need to let more people know about it. That’s the bigger challenge.
Cygnet...*cough cough*.

nathwraith1

506 posts

162 months

Sunday 9th February
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Sadly a v12 variant is unlikely to happen. As much as the soundtrack would be welcome. The extra power would not give much benefit over the heavier engine, worse weight distribution and even worse fuel economy. This being said if Aston announced a v12 DBX tomorrow I’d be putting a deposit down.

In regards to a coupe shape, it’s pretty coupe (in terms of an suv coupe) currently. The DBX’s trump card has always been the excellent interior space and large boot.

A regular ride height shooting brake or smaller macan sized suv would be a better idea.