Hackett x Aston Martin range replaced by Hugo Boss range
Discussion
For years Aston Martin have teamed up with Hackett London and have had a massive range of clothing and accessories of the AM range. Worked well as two British brands seems a good fit.
Seems the last year the Hackett range has got smaller and smaller.
Hugo Boss now seem to one stocking Aston Martin range of clothing, looking at the prices I can’t see it selling that well.
Most Hackett AM polo shirts were £80-100 The Hugo boss Polo is £349!!
I think Lawrence Stroll has a deal with Boss. Seems a shame as Hackett did a good range for a number of years
Seems the last year the Hackett range has got smaller and smaller.
Hugo Boss now seem to one stocking Aston Martin range of clothing, looking at the prices I can’t see it selling that well.
Most Hackett AM polo shirts were £80-100 The Hugo boss Polo is £349!!
I think Lawrence Stroll has a deal with Boss. Seems a shame as Hackett did a good range for a number of years
AFAIK, Lawrence Stroll made his billions by betting on Tommy Hilfiger and Michael Kors fashion brands.
At one time these were very hot brands in the mid-market. Like a £70 polo.
I'm no fashion expert, but a Boss / AM polo for £300 plus might not sell in volume, but a good flex, brand-wise?
At one time these were very hot brands in the mid-market. Like a £70 polo.
I'm no fashion expert, but a Boss / AM polo for £300 plus might not sell in volume, but a good flex, brand-wise?
Vet Guru said:
Brilliant.
At last. I can forsee Aston Martin becoming hugely profitable.
Extract from the press release.
'... proudly unveils its first capsule collection in collaboration with Aston Martin, ... '
I presume an online ordering system is being created, for clients to specify their drug of choice and that the capsules will be delivered in a secretive manner, preferably in discrete plain packaging. Probably need health warning labels similar to tobacco products, as a safeguard against legal difficulties.
They are cutting out the 'middle men', so margins should be excellent.
Shame, I have a few bits of Hackett\AM branded stuff, it was well judged tie-in. A few years back they made a really useful rucksack that fit perfectly behind the seat of a Vantage, picked it up at a motorsport event when I needed a bag, and its been there since, never seen them since as I wished I had bought 2 of them.
I never realised Hugo Boss had become so expensive either, it always used to be some designer tat you see at airport shops, not a super exclusive brand for label lovers
I never realised Hugo Boss had become so expensive either, it always used to be some designer tat you see at airport shops, not a super exclusive brand for label lovers
Is anyone that surprised about this? Raise the retail price multiple times, factor in a higher margin and give it a pretentious “ultra luxury” tagline Typical LS MO, and they will fly off the shelves! I’m sure there will be a few who buy them but personally I won’t bother. I generally like Hugo Boss clothing and footwear but I won’t be spending north of £300 on a polo shirt. I have a couple of AMR Hackett ones which I rarely wear nowadays as I always feel a bit self conscious when I do.
Typical LS MO, and they will fly off the shelves! I’m sure there will be a few who buy them but personally I won’t bother. I generally like Hugo Boss clothing and footwear but I won’t be spending north of £300 on a polo shirt. I have a couple of AMR Hackett ones which I rarely wear nowadays as I always feel a bit self conscious when I do. For what it's worth, my experience with the online official AstonMartinShop has been catastrophically bad. I'm not one to usually complain, but was given a run around on multiple orders for 6 months! Only once I initiated a chargeback did they admit they had no idea where my order was (it stopped tracking immediately after they generated a tracking # without it ever updating).
You don't get to derail them at will though.
Hackett stuff was always good quality for the money. Often some cheap stuff to be had too.
Never been much of a fan of Boss stuff, paying for the name rather than the quality. Like someone else said, £5 for the shirt £255 for the name.
I guess it's old man Stroll teaming up with another of his investments.
Hackett stuff was always good quality for the money. Often some cheap stuff to be had too.
Never been much of a fan of Boss stuff, paying for the name rather than the quality. Like someone else said, £5 for the shirt £255 for the name.
I guess it's old man Stroll teaming up with another of his investments.
The AMR x Pedalmafia collab isn’t bad if you’re into branding: https://usa.pedalmafia.cc/collections/amf1
Jordie Barretts sock said:
Hackett stuff was always good quality for the money. Often some cheap stuff to be had too.
Never been much of a fan of Boss stuff, paying for the name rather than the quality. Like someone else said, £5 for the shirt £255 for the name.
I guess it's old man Stroll teaming up with another of his investments.
Or the fact that Boss is a sponsor? (and I didn't see a mention of Hackett on the sponsor list)Never been much of a fan of Boss stuff, paying for the name rather than the quality. Like someone else said, £5 for the shirt £255 for the name.
I guess it's old man Stroll teaming up with another of his investments.
Jordie Barretts sock said:
You don't get to derail them at will though.
How true, as he just discovered. It would appear you can't always post whatever you like on the internet. Mate 
skyebear said:
Agree and I don’t wear Aston branded clothes often unless the logo/wings are quite discreet.I do like the BOSS/ASTON leather jacket though.
https://www.hugoboss.com/fr/en/boss-x-aston-martin...
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