Ford Returns to F1 with Red Bull
Discussion
You cant help feeling that F1 teams are in a great position to tempt people like this back to the sport right now, huge viewing figures, massive crowds at events, and this is all about Liberty, they get into F1, more races in teh States, get lucky that Netflix gits them millions of new viewers then this, it is a dream ticket for America and only fuels the fact that Liberty really are able to make f1 an American dream sport.
I have no idea why, it is nothing special, neither is their favorite thing NASCAR, but for some reason, unbeknownst to me people will pay top dollar to watch it.
Presuke this is basically going to be a RB engine badged as ford as they are spending million on a new engine development plant in MK
I have no idea why, it is nothing special, neither is their favorite thing NASCAR, but for some reason, unbeknownst to me people will pay top dollar to watch it.
Presuke this is basically going to be a RB engine badged as ford as they are spending million on a new engine development plant in MK
Honda are also in the 2026 engine supplier list alongside Ford, so something is going to have to happen regarding engine technical data ownership. Unless Ford start off as a branded Honda, like Alfa Romeo with Ferrari, TAG Heuer and Renault (Red Bull 2016-2018), Asiatech / Peugeot and Acer & Petronas / Ferrari.
It's a good deal for both parties
Red Bull get, basically, a sponsor for their engine.
Ford get associated with Red Bull, who haven't been far from the front for nearly 15 years, and they get a relatively cheap way in to F1.
I'll still be surprised if Red Bull can produce a front-running engine from (literally) a green field, without racing anything they've created, in the space of 5 years.
Red Bull get, basically, a sponsor for their engine.
Ford get associated with Red Bull, who haven't been far from the front for nearly 15 years, and they get a relatively cheap way in to F1.
I'll still be surprised if Red Bull can produce a front-running engine from (literally) a green field, without racing anything they've created, in the space of 5 years.
FourWheelDrift said:
Honda are also in the 2026 engine supplier list alongside Ford, so something is going to have to happen regarding engine technical data ownership. Unless Ford start off as a branded Honda, like Alfa Romeo with Ferrari, TAG Heuer and Renault (Red Bull 2016-2018), Asiatech / Peugeot and Acer & Petronas / Ferrari.
AIUI, from 2026, all parties are on their own in respect of Honda and Red Bull.How they are managing the knowledge base from one to the other is a curiosity......
LM240 said:
A ford badged and funded Red Bull Powertrains engine. I wonder just what input anyone from Ford will ever have?
Suppose it is good for Red Bull for the money and Ford have a ‘cheap’ route into F1 exposure out of it.
From the thread in General GassingSuppose it is good for Red Bull for the money and Ford have a ‘cheap’ route into F1 exposure out of it.
F20CN16 said:
It’s not just a badging exercise ala Alfa Romeo and Sauber:
the race article said:
The announcement of what is called a ‘strategic partnership’ said Ford “will provide expertise in areas including battery cell and electric motor technology as well as power unit control software and analytics” and “combustion engine development”.
That’s a direct quote from Ford to “the race” - https://the-race.com/formula-1/red-bull-ford-f1-de...LM240 said:
A ford badged and funded Red Bull Powertrains engine. I wonder just what input anyone from Ford will ever have?
Suppose it is good for Red Bull for the money and Ford have a ‘cheap’ route into F1 exposure out of it.
Ford is continuing its habit of slapping its badges on British machinery...Suppose it is good for Red Bull for the money and Ford have a ‘cheap’ route into F1 exposure out of it.
It was in jest *grabs coat before being flamed*
FourWheelDrift said:
Honda are also in the 2026 engine supplier list alongside Ford, so something is going to have to happen regarding engine technical data ownership. Unless Ford start off as a branded Honda, like Alfa Romeo with Ferrari, TAG Heuer and Renault (Red Bull 2016-2018), Asiatech / Peugeot and Acer & Petronas / Ferrari.
This has nothing to do with Honda. The 2026 engines are all new, designed by RBPT and badged as Ford. The current (until 2025) engines are still owned and largely managed by Honda, with limited operational support from RBPT. The Ford branding starts in 2026 when the new engines come in.Dynion Araf Uchaf said:
f
king F1 and it’s ‘we are the only motorsport’ mantra. How long has Malcolm Wilson been requesting support from Detroit only for it to fall on deaf ears. ffs!
WRC simply doesn't have the marketing reach to warrant the investment.king F1 and it’s ‘we are the only motorsport’ mantra. How long has Malcolm Wilson been requesting support from Detroit only for it to fall on deaf ears. ffs!If it did, Malcom would have ditched Ford decades ago and gone to a manufacturer who was prepared to invest.
Compared to F1 it's a motorsport bit player, and the sad thing is, they (the sport) did it to themselves, turning such a spectacular major vehicle brand event followed both on the ground and on TV into a s
t show that seems hostile to it's former fans.LukeBrown66 said:
You cant help feeling that F1 teams are in a great position to tempt people like this back to the sport right now, huge viewing figures, massive crowds at events, and this is all about Liberty, they get into F1, more races in teh States, get lucky that Netflix gits them millions of new viewers then this, it is a dream ticket for America and only fuels the fact that Liberty really are able to make f1 an American dream sport.
I have no idea why, it is nothing special, neither is their favorite thing NASCAR, but for some reason, unbeknownst to me people will pay top dollar to watch it.
Presuke this is basically going to be a RB engine badged as ford as they are spending million on a new engine development plant in MK
They didn't 'get lucky' with the netflix series, they incentivised the teams (as of now I think all teams) to open up and they constructed a path for netflix to enter the core of F1 and make a TV show that would benefit F1.I have no idea why, it is nothing special, neither is their favorite thing NASCAR, but for some reason, unbeknownst to me people will pay top dollar to watch it.
Presuke this is basically going to be a RB engine badged as ford as they are spending million on a new engine development plant in MK
Liberty created the Netflix series. Netflix made it.
Nothing that has happened since Liberty took the reigns was not driven by Liberty. Apart from a prattish call from some bloke with the surname Masi, but I suspect even that call was (in a terribly misjudged way) motivated by some Liberty pressure to maintain the show.
Liberty are about the show, the spectacle. BE monetised the same show and spectacle decades ago, Liberty are American so will do the same but to a greater extent and less subtly.
TheDeuce said:
They didn't 'get lucky' with the netflix series, they incentivised the teams (as of now I think all teams) to open up and they constructed a path for netflix to enter the core of F1 and make a TV show that would benefit F1.
Liberty created the Netflix series. Netflix made it.
Nothing that has happened since Liberty took the reigns was not driven by Liberty. Apart from a prattish call from some bloke with the surname Masi, but I suspect even that call was (in a terribly misjudged way) motivated by some Liberty pressure to maintain the show.
Liberty are about the show, the spectacle. BE monetised the same show and spectacle decades ago, Liberty are American so will do the same but to a greater extent and less subtly.
This, in a nutshell...Liberty created the Netflix series. Netflix made it.
Nothing that has happened since Liberty took the reigns was not driven by Liberty. Apart from a prattish call from some bloke with the surname Masi, but I suspect even that call was (in a terribly misjudged way) motivated by some Liberty pressure to maintain the show.
Liberty are about the show, the spectacle. BE monetised the same show and spectacle decades ago, Liberty are American so will do the same but to a greater extent and less subtly.
Sad to say, but it will become more and more about "the show" and less about the sporting endeavour. That is, unless the new audience suddenly get less of a taste for WWE and more of a taste for sportsmanship - but those days are gone, and probably eroded in line with safety improvements, sadly.
The_Race has put out a scathing (for them) indictment of Red Bull's recent car 'launch'.
They dismiss it as a livery launch, with no aspect of the new car on show.
They went almost so far as to damn the 'Amercanisation' of F1. Stating that fans were not being given the whole story and that they will see through the deliberate obfuscation soon enough.
They also criticised Netflix's effort, saying the created narrative wasn't helpful to F1.
For 'embedded' journos who rely on ready access to the teams, Liberty etc. they really put the boot in.
I didn't know that they had it in them!
They dismiss it as a livery launch, with no aspect of the new car on show.
They went almost so far as to damn the 'Amercanisation' of F1. Stating that fans were not being given the whole story and that they will see through the deliberate obfuscation soon enough.
They also criticised Netflix's effort, saying the created narrative wasn't helpful to F1.
For 'embedded' journos who rely on ready access to the teams, Liberty etc. they really put the boot in.
I didn't know that they had it in them!
It feels to me for the traditionalist and obviously as Europeans F1 is massively under threat as we knew it. I mentioned on an Instagram post recently that the Americans only care about the show and the technical endeavour and possibly even the racing is a distraction from that. I got called “Smooth Brain” by someone.
It does feel a little they are taking what’s ours. But that’s what happens when the Americans take over, it’s happening in the Premier League to an extent too.
It does feel a little they are taking what’s ours. But that’s what happens when the Americans take over, it’s happening in the Premier League to an extent too.
PhilAsia said:
TheDeuce said:
They didn't 'get lucky' with the netflix series, they incentivised the teams (as of now I think all teams) to open up and they constructed a path for netflix to enter the core of F1 and make a TV show that would benefit F1.
Liberty created the Netflix series. Netflix made it.
Nothing that has happened since Liberty took the reigns was not driven by Liberty. Apart from a prattish call from some bloke with the surname Masi, but I suspect even that call was (in a terribly misjudged way) motivated by some Liberty pressure to maintain the show.
Liberty are about the show, the spectacle. BE monetised the same show and spectacle decades ago, Liberty are American so will do the same but to a greater extent and less subtly.
This, in a nutshell...Liberty created the Netflix series. Netflix made it.
Nothing that has happened since Liberty took the reigns was not driven by Liberty. Apart from a prattish call from some bloke with the surname Masi, but I suspect even that call was (in a terribly misjudged way) motivated by some Liberty pressure to maintain the show.
Liberty are about the show, the spectacle. BE monetised the same show and spectacle decades ago, Liberty are American so will do the same but to a greater extent and less subtly.
Sad to say, but it will become more and more about "the show" and less about the sporting endeavour. That is, unless the new audience suddenly get less of a taste for WWE and more of a taste for sportsmanship - but those days are gone, and probably eroded in line with safety improvements, sadly.
However, after series 1 of drive to survive, I’ve not watched it any more. Perhaps the manipulation of the action is too obvious for a long time fan and does the opposite of making it interesting??
Perhaps it is the same with the commentary and pundits. Sick of the same basic information repeated all the time instead of some nice technical content or being spoon fed drivel to spice up a storyline.
LM240 said:
PhilAsia said:
TheDeuce said:
They didn't 'get lucky' with the netflix series, they incentivised the teams (as of now I think all teams) to open up and they constructed a path for netflix to enter the core of F1 and make a TV show that would benefit F1.
Liberty created the Netflix series. Netflix made it.
Nothing that has happened since Liberty took the reigns was not driven by Liberty. Apart from a prattish call from some bloke with the surname Masi, but I suspect even that call was (in a terribly misjudged way) motivated by some Liberty pressure to maintain the show.
Liberty are about the show, the spectacle. BE monetised the same show and spectacle decades ago, Liberty are American so will do the same but to a greater extent and less subtly.
This, in a nutshell...Liberty created the Netflix series. Netflix made it.
Nothing that has happened since Liberty took the reigns was not driven by Liberty. Apart from a prattish call from some bloke with the surname Masi, but I suspect even that call was (in a terribly misjudged way) motivated by some Liberty pressure to maintain the show.
Liberty are about the show, the spectacle. BE monetised the same show and spectacle decades ago, Liberty are American so will do the same but to a greater extent and less subtly.
Sad to say, but it will become more and more about "the show" and less about the sporting endeavour. That is, unless the new audience suddenly get less of a taste for WWE and more of a taste for sportsmanship - but those days are gone, and probably eroded in line with safety improvements, sadly.
However, after series 1 of drive to survive, I’ve not watched it any more. Perhaps the manipulation of the action is too obvious for a long time fan and does the opposite of making it interesting??
Perhaps it is the same with the commentary and pundits. Sick of the same basic information repeated all the time instead of some nice technical content or being spoon fed drivel to spice up a storyline.
Last season saw me - for the first time in my 57 years of being aware of F1 - consciously turn on F1 10 minutes prior to the race and turn off after the ceremony and interviews. All the other build up and post race critique has now become vapid, dirge-filled nonsense for airheads.
LM240 said:
I find drive to survive a bit of an odd one. I’m an F1 fan of 30yrs this year, watch every race blah blah blah. I love any content with F1.
However, after series 1 of drive to survive, I’ve not watched it any more. Perhaps the manipulation of the action is too obvious for a long time fan and does the opposite of making it interesting??
Perhaps it is the same with the commentary and pundits. Sick of the same basic information repeated all the time instead of some nice technical content or being spoon fed drivel to spice up a storyline.
As an F1 fan, I don't watch D2S.However, after series 1 of drive to survive, I’ve not watched it any more. Perhaps the manipulation of the action is too obvious for a long time fan and does the opposite of making it interesting??
Perhaps it is the same with the commentary and pundits. Sick of the same basic information repeated all the time instead of some nice technical content or being spoon fed drivel to spice up a storyline.
Simple reason for me is that; in February/March, when I'm looking forward to the new season, why would I want to watch a summary of the previous year's F1 season that I watched at the time?
It feels like reading last year's newspaper.
I watch F1 for the racing, not all the background stuff, therefore a sensationalised summary of all the background stuff has little appeal.
Muzzer79 said:
It's a good deal for both parties
Red Bull get, basically, a sponsor for their engine.
Ford get associated with Red Bull, who haven't been far from the front for nearly 15 years, and they get a relatively cheap way in to F1.
I'll still be surprised if Red Bull can produce a front-running engine from (literally) a green field, without racing anything they've created, in the space of 5 years.
Suspect success will be more to do with whether they've poached existing engine designers from other teams. Red Bull get, basically, a sponsor for their engine.
Ford get associated with Red Bull, who haven't been far from the front for nearly 15 years, and they get a relatively cheap way in to F1.
I'll still be surprised if Red Bull can produce a front-running engine from (literally) a green field, without racing anything they've created, in the space of 5 years.
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