How can Rich Energy sponsor a team in BTCC?
Discussion
They sponsor in other sports as well but people only ever remember F1. Not saying RE will ever be that size but I remember very clearly all the drama when Red Bull joined F1. It was hard to find as well and was very much a club drink as RE is now.
How about giving the teams and individuals that sign with RE a bit of credit that they know what they're doing?
How about giving the teams and individuals that sign with RE a bit of credit that they know what they're doing?
JoelH said:
How about giving the teams and individuals that sign with RE a bit of credit that they know what they're doing?
Oi! Don't you come on here with all that sensible stuff! You know that the powerfully-built PH critics know far more about running a BTCC team than the actual teams do!Don't you think it's a bit strange that at an event where one of the main teams title sponsor is an energy drink, that there isn't a whiff of it to be had? When Crabbies sponsored Jack Clarke there was a Crabbies bus and promo girls handing out samples and stuff. Same with Ingram and Ginsters, loads of free samples and a Ginsters stall etc. Even with Plato in the MG with KX energy drink there were loads of stalls and pr people. Rich Energy, nothing. Just the BTC hospitality area set back on its own with nothing round it. I still remember snaffling loads of Kaliber beer when they sponsored the Lagunas back in the day.
Isn’t David Sullivan the largest shareholder of Rich Energy? I think the beardy guy is just the recognisable front man now, his investment will have long gone.
If a sound businessman had any sense they would have snapped it up a few years ago, they had huge publicity and a well known brand, it matter snot for the wrong reasons, it was well know, every forum had endless threads about it, you people do know how marketing works yes?
They seem legit, sponsor a lot of stuff now in all sorts of lower level motorsport, I think the bearded guy is maybe not as involved as he once was, but who cares if teams can run, get money from them and they seem to it must work,
They seem legit, sponsor a lot of stuff now in all sorts of lower level motorsport, I think the bearded guy is maybe not as involved as he once was, but who cares if teams can run, get money from them and they seem to it must work,
pablo said:
Except you try to find a can of the stuff….. if the revenue isnt coming from sales of sugary carbonated drink, where is it coming from?
Easy peasy. This is 2022 not 1992, you can buy it from their website as I have done several times as I prefer their sugar free version to red bulls one. You can also buy it on Amazon with next day delivery.JoelH said:
pablo said:
Except you try to find a can of the stuff….. if the revenue isnt coming from sales of sugary carbonated drink, where is it coming from?
Easy peasy. This is 2022 not 1992, you can buy it from their website as I have done several times as I prefer their sugar free version to red bulls one. You can also buy it on Amazon with next day delivery.During the court case with Whyte bikes, they admitted they had sold just 3 million cans worldwide in 2018…. In 2021, Red Bull sold 9.8 BILLION cans.
Edited by anonymous-user on Tuesday 17th May 11:50
Pablo - are you a powerfully built director? Just checking?
Getting back to the point of sponsorship however, Haven't RE been sponsoring OMG racing for a couple of years? If they were issuing rubber cheques or defaulting surely that would have been noted by now?
There's too much sponsorship across a number of championships over more than the last 6 months for default on sponsorship payments to presently be an issue - no matter what the sales/ profits of the actual drink produce.
It's a very strange set up I agree - however race teams aren't idiots - particularly in National Level Motorsport where pay to drive/ ride coupled with sponsorship revenue is the only revenue a race team has.
Getting back to the point of sponsorship however, Haven't RE been sponsoring OMG racing for a couple of years? If they were issuing rubber cheques or defaulting surely that would have been noted by now?
There's too much sponsorship across a number of championships over more than the last 6 months for default on sponsorship payments to presently be an issue - no matter what the sales/ profits of the actual drink produce.
It's a very strange set up I agree - however race teams aren't idiots - particularly in National Level Motorsport where pay to drive/ ride coupled with sponsorship revenue is the only revenue a race team has.
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