Automotive Vloggers (Vol. 5)
Discussion
I was just watching Tavarish’s video on his 675LT (which looks ace) https://youtu.be/PALjmY6XP2Q
The opening bit about Gears And Gasoline Ben being in hospital with Covid was news to me, he has a couple of great cars and does great videos. Hope he recovers soon
https://youtu.be/PALjmY6XP2Q
The opening bit about Gears And Gasoline Ben being in hospital with Covid was news to me, he has a couple of great cars and does great videos. Hope he recovers soon
https://youtu.be/PALjmY6XP2Q
LM240 said:
jackcactii said:
Looks like Doug DeMuro's views are down from previous years. But he's alright running his auction site.
Find him unwatchable. Voice and uncontrolled upper half / arms waving all over the place.Dreadful stuff.
jackcactii said:
Looks like Doug DeMuro's views are down from previous years. But he's alright running his auction site.
I think views are down across the board (per discussion on the old thread).You can see this in the quick diversification of a lot of them to their own projects, podcasts etc... It's going to be interesting to see where this ends up, especially for folks like Paul (SOL).. terrible views and seemly no diversification (apart from a brand deal with Grenade).
I really feel sorry for Paul, he comes across as a nice enough guy, but watching his content and (lack of) views is like watching a car crash in slow motion.
jon- said:
The question I have, is everyone a bit down due to audience getting bored / youtube pushing automotive less, OR is it people are moving to other platforms for medium format content such as instagram tv or stories...
I imagine that people going back to work after 18 months must account for some of it?jon- said:
The question I have, is everyone a bit down due to audience getting bored / youtube pushing automotive less, OR is it people are moving to other platforms for medium format content such as instagram tv or stories...
I think last year a lot of YouTubers in general got a massive boost as people had literally nothing else to do, so were able to go balls deep into the subjects/interests they wouldn’t normally get the chance to do. Now everything has been open people would (quite rightly) prefer to spend more time out with friends and family, so I think in general views are dropping. Some videos are still doing very well though, however it’s got to be on something that catches the eye when scrolling through YouTube.
jon- said:
The question I have, is everyone a bit down due to audience getting bored / youtube pushing automotive less, OR is it people are moving to other platforms for medium format content such as instagram tv or stories...
I wonder if it's the 'TikTok effect'. Super short videos have lessened our attention span even more, hence why your Youtube is probably full of 1-minute long 'shorts' (hate that by the way) that even YT themselves are pushing. Instagram tried to get in on the act as well with their Reels thingy.And it works for the creator too. Why spend thousands on camera equipment and hours editing, when you only need your phone? Minimal effort, maximum reward! However this is just a guess, I'm not sure if short videos are suited to the automotive world yet.
jon- said:
The question I have, is everyone a bit down due to audience getting bored / youtube pushing automotive less, OR is it people are moving to other platforms for medium format content such as instagram tv or stories...
Getting a bit bored. YouTube used to be a short format alternative to tired Top Gear, now many channels try to emulate it, with increasingly draggy longer format content. Successful formulas are repeated, time and time and time again. Sponsor deals get bigger but sometimes at the expense of the creators and channel's viewers interests. North West Tom said:
jon- said:
The question I have, is everyone a bit down due to audience getting bored / youtube pushing automotive less, OR is it people are moving to other platforms for medium format content such as instagram tv or stories...
I wonder if it's the 'TikTok effect'. Super short videos have lessened our attention span even more, hence why your Youtube is probably full of 1-minute long 'shorts' (hate that by the way) that even YT themselves are pushing. Instagram tried to get in on the act as well with their Reels thingy.And it works for the creator too. Why spend thousands on camera equipment and hours editing, when you only need your phone? Minimal effort, maximum reward! However this is just a guess, I'm not sure if short videos are suited to the automotive world yet.
It takes something highly compelling to hold my attention for an hour-long TV show.. even then I find myself checking my phone every 10 minutes or so.
I think I need help
SteBrown91 said:
jon- said:
The question I have, is everyone a bit down due to audience getting bored / youtube pushing automotive less, OR is it people are moving to other platforms for medium format content such as instagram tv or stories...
I think last year a lot of YouTubers in general got a massive boost as people had literally nothing else to do, so were able to go balls deep into the subjects/interests they wouldn’t normally get the chance to do. Now everything has been open people would (quite rightly) prefer to spend more time out with friends and family, so I think in general views are dropping. Some videos are still doing very well though, however it’s got to be on something that catches the eye when scrolling through YouTube.
All online advertising tries to target - be that a car company, the washing machine soap brand or your fave Choober. It’s orders of magnitude more difficult to reach and retain audiences now. Like and subscribe is more important to them than ever.
I reckon I am watching less automotive Youtube than I did a couple of years ago.
I suspect it could be down to the simple fact that pre-pandemic there would always be someone with a something like a big roadtrip on the go so you'd tune in to watch the latest episode of that and then hoover up any other random content uploaded that day.
Or there were big channels that had quality daily shows (eg. 'The Drive' when it had all the YT funding, or Motor Trend before they put it behind a paywall, or the Hoonigans daily shows - not watched any of their content in a while - do they do such things anymore?)
It also doesn't help that there's no big car launches for people to cover.
These days there's very little of that going on so there just doesn't seem anything worth watching. I've just visited YT while drinking my morning coffee and the only thing I watched was the Sarah-n-Tuned walk around SEMA (which was also suspiciously quiet).
Perhaps we are just all bored of the 'old' YTers and the market is too saturated for any new voices to get a look in.
I suspect it could be down to the simple fact that pre-pandemic there would always be someone with a something like a big roadtrip on the go so you'd tune in to watch the latest episode of that and then hoover up any other random content uploaded that day.
Or there were big channels that had quality daily shows (eg. 'The Drive' when it had all the YT funding, or Motor Trend before they put it behind a paywall, or the Hoonigans daily shows - not watched any of their content in a while - do they do such things anymore?)
It also doesn't help that there's no big car launches for people to cover.
These days there's very little of that going on so there just doesn't seem anything worth watching. I've just visited YT while drinking my morning coffee and the only thing I watched was the Sarah-n-Tuned walk around SEMA (which was also suspiciously quiet).
Perhaps we are just all bored of the 'old' YTers and the market is too saturated for any new voices to get a look in.
t to the gemsThe return to work has had an effect on viewing figures and standard of content as many of the YT'ers have day jobs too.
One thing I'm noticing is that channels that show a business, versus channels that are the business, are far more interesting. Heavy D, Dennis Collins, etc. Channels that are businesses are becoming repetitive and are slowing filling up with too many adverts / sponsors and end up down the raffle road
Car Throttle needs a refresh. This was once a tremendous channel with some high viewing figures but now its taken a hit. Monkey London seems to have disappeared too although he last few videos were him just thrashing a car. I always felt there was more scope recording Carson Performance than ML.
Ashville is still my go to YT. Its a channel wrapped around a business and despite some of the cheese when Yannni is about its good viewing
Simon
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