Shrinkflation

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Rufus Stone

Original Poster:

10,086 posts

71 months

Wednesday 13th October 2021
quotequote all
With spiraling inflation I fear we are about to see a whole new round of shrinkflation.

The Tropicana gratefruit juice I buy has reduced to 850ml from 950ml, but the price has remained the same. Personally I would have preferred they kept the size and increased the cost.

Anyone got any other examples?


bigandclever

14,046 posts

253 months

Wednesday 13th October 2021
quotequote all
24 multipack of Walkers crisps is now, er, 22 bags when you get to the aisle ..



Edited by bigandclever on Wednesday 13th October 12:43

MrJuice

3,770 posts

171 months

Wednesday 13th October 2021
quotequote all
I think supermarkets work quite hard to hide inflation

I've been paying £1.85 for 4pints of milk and £1.49 for bread as long as I can remember.

Other stuff is definitely being shrunk down. What can you do though.

Rufus Stone

Original Poster:

10,086 posts

71 months

Wednesday 13th October 2021
quotequote all
MrJuice said:
I think supermarkets work quite hard to hide inflation

I've been paying £1.85 for 4pints of milk and £1.49 for bread as long as I can remember.

Other stuff is definitely being shrunk down. What can you do though.
We have to buy more items to achieve the same quantity we want/need. Ultimately we have to pay the increased price so I don't understand why can't manufacturers just be up front about it.

Trev and Jules

61 posts

166 months

Wednesday 22nd December 2021
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If they go much further with Snickers, Bounty etc they will be the same size as those in Hero boxes!!!!!!!!!!!!!!!

thebraketester

15,021 posts

153 months

Wednesday 22nd December 2021
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The shrinking of chocolate bars is a joke, as is putting two small ones in the same packet like it's some kind of fking deal. dheads.

Truckosaurus

12,642 posts

299 months

Wednesday 22nd December 2021
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I'm sure Curly-Wurlys were at least a metre long in my childhood biggrin

TellYaWhatItIs

534 posts

105 months

Wednesday 22nd December 2021
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Fredos - The little chocolate treat.

In recent years they have went up in price relentlessly. ~ 300% ish

Not really shrinkflation but an example of where they can't really decrease the size.

curvature

479 posts

89 months

Wednesday 22nd December 2021
quotequote all
TellYaWhatItIs said:
Fredos - The little chocolate treat.

In recent years they have went up in price relentlessly. ~ 300% ish

Not really shrinkflation but an example of where they can't really decrease the size.
I remember them being under 10p. 7p from memory😀

TwigtheWonderkid

46,207 posts

165 months

Wednesday 22nd December 2021
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MrJuice said:
I've been paying £1.85 for 4pints of milk
How much!! I pay £1.29 in our corner shop, who stocks Co-op milk. And it's only just gone up from £1.09.

MrJuice

3,770 posts

171 months

Wednesday 22nd December 2021
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Duchy milk from Waitrose

Well worth the extra

captain.scarlet

1,891 posts

49 months

Friday 23rd September 2022
quotequote all
Fair enough there are worse things going on in the world...

I hadn't purchased McVities Gold bars in absolutely ages and fancied something a bit retro the other day.

They were still £1.99 for a multipack which is what I remember paying for several years, but as it had been that long I wasn't really paying attention to some of the finer detail. All I did remember was that it was marginally better value for money to buy the multipack of 3 'sleeves'.

As soon as I opened the first bar it was obvious that shrinkflation has hit the humble Gold bar. Something tiny enough as it is has gotten even tinier. It makes you wonder about the point at which they will stop.

Absolutely tiny...the length of a little finger. It's no bigger than a fun size Mars bar.

If this is (as has been said) to reduce portion sizes in order to get us to manage calorific intake then it has the opposite effect - more need to be eaten to satisfy the pang.

Also, the multipack used to be 21 (3 packs x 7 bars), now it's 18 (3x6)

A Gold bar is presently just over 18g, whereas a year or so ago at least it was about 22g.

That's the same price for 3 less bars (66g) and 72g less product (total loss: 138g).

Right, back to cutting celotex boards to bring such a depressing tea break to an end.

MrJuice

3,770 posts

171 months

Friday 23rd September 2022
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just noticed green and blacks chocolate bars are 90g. I swear they were 100g before

SlimJim16v

6,780 posts

158 months

Friday 23rd September 2022
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MrJuice said:
just noticed green and blacks chocolate bars are 90g. I swear they were 100g before
Yes, I won't buy them anymore.

Rufus Stone

Original Poster:

10,086 posts

71 months

Friday 23rd September 2022
quotequote all
captain.scarlet said:
Fair enough there are worse things going on in the world...

I hadn't purchased McVities Gold bars in absolutely ages and fancied something a bit retro the other day.

They were still £1.99 for a multipack which is what I remember paying for several years, but as it had been that long I wasn't really paying attention to some of the finer detail. All I did remember was that it was marginally better value for money to buy the multipack of 3 'sleeves'.

As soon as I opened the first bar it was obvious that shrinkflation has hit the humble Gold bar. Something tiny enough as it is has gotten even tinier. It makes you wonder about the point at which they will stop.

Absolutely tiny...the length of a little finger. It's no bigger than a fun size Mars bar.

If this is (as has been said) to reduce portion sizes in order to get us to manage calorific intake then it has the opposite effect - more need to be eaten to satisfy the pang.

Also, the multipack used to be 21 (3 packs x 7 bars), now it's 18 (3x6)

A Gold bar is presently just over 18g, whereas a year or so ago at least it was about 22g.

That's the same price for 3 less bars (66g) and 72g less product (total loss: 138g).

Right, back to cutting celotex boards to bring such a depressing tea break to an end.
They'll be 'Celebrations' size soon. biggrin

MrJuice

3,770 posts

171 months

Friday 23rd September 2022
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they start making big and deluxe or family size bars which they charge big prices for but are barely bigger than the original that suffered constant shrinkage.


adccl8z

131 posts

148 months

Saturday 21st June
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Bought some mcvitie's dark chocolate digestives, a staple with my morning tea. Not had them in a few weeks as decided to work through a small backlog of alternatives.

Well blimey O'reilly... In that short time they have taken on the weight-in-hand feel of a rich tea.
Jeez I feel short changed. I think they might taste sweeter too, maybe to obscure the change. Or more probably, I am imaging that.

Shame I do not have a packet from an older purchase, to compare. This packet is 266grams.

Hummph.

911hope

3,573 posts

41 months

Saturday 21st June
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Breakfast cereal boxes, with huge amount of empty space as they have reduced the contents.

FilH

900 posts

159 months

Saturday 21st June
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The large 40 pack boxes of felix cat food.. was 100g in a pouch.. now 80g per pouch same price...


Anoying thet do this, just keep it 100g and put the fking price up.


My cats now winge for more food , so having to split a 3rd pouch!





Pure comfort large was 3L, and now 2490ml, but the scam seems to be they say it does more washes? How? The instructions tell you to use less per wash than the original sized bottle ( of the same product ).


I wish they would leave stuff alone and up the prices. As im sure I would feel less mugged off.

Slow.Patrol

1,845 posts

29 months

Saturday 21st June
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Tesco choc ices.

Pre COVID eight for £1.00

Post COVID six for £1.50

Now back to eight, but £2.15

115% increase in five years.

We don't buy them anymore. Not when Iceland are selling their own brand Cornetto style cones at £1.50 for six (or £1.35 if we go on a Tuesday and use the over 60s discount)