RE: BMW launches MPV
Tuesday 12th July 2005
BMW launches MPV
Benz R-Class competitor to carry six people
BMW is launching a luxury MPV. A disguised object looking more like a left-over vehicle from the Second World War has been spotted lapping the track in spy shots (link below).
According to one report, it's due to be called a V series, analogous to BMW's X-Series 4x4s and will carry six passengers. Competition includes Mercedes' upcoming R-Class luxury MPV.
The report suggests that weight-saving measures, with the aim of preserving a little dynamic capability, include a carbon fibre roof. It won't be cheap, then. Apparently, it's aimed primarily at the US market.
Is there no shame in these people's hearts?
Links
Discussion
I love their camo stuff - I've seen it before when they camoed the next X5. Fantastic - launch it like that and I'd buy one, I love the idea of driving a car that makes me look like I'm on my way to destroy stuff...
Otherwise, that automedia image on the link, in my opinion, is a good step in the right direction. whoever wrote the article and said, 'do these people have no shame' - what was that about? Is the idea of a BMW mpv shameless? I don't think so. Fills a gap in the model range. most three series drivers I've seen are aspirational looking women - who buy 318i's because they like the badge. Fantastic move, what of the BMW types with four kids - they get even more women, and thus more market share. I'm not saying that women are the only drivers of MPV's though.
ali.
Otherwise, that automedia image on the link, in my opinion, is a good step in the right direction. whoever wrote the article and said, 'do these people have no shame' - what was that about? Is the idea of a BMW mpv shameless? I don't think so. Fills a gap in the model range. most three series drivers I've seen are aspirational looking women - who buy 318i's because they like the badge. Fantastic move, what of the BMW types with four kids - they get even more women, and thus more market share. I'm not saying that women are the only drivers of MPV's though.
ali.
Gassing Station | BMW General | Top of Page | What's New | My Stuff