Rolex advert celebrating cinema

[Badvok]

Rather a cool advert

https://m.youtube.com/watch?v=P8cshPDmsnk

[Spice_Weasel]

Rolex sponsored the Oscars earlier this year. This was shown at the awards ceremony.

But you’re right. It’s a cool film and goes to show how Rolex has featured so heavily in popular culture.

[matjk]

No James Bond !?! Where’s the magnetic Sub that can undo ladies zips ?

[kmpowell]

matjk said:

No James Bond !?!

Probably not allowed, due to current Omega contractual obligations.

[ZesPak]

Spice_Weasel said:

But you’re right. It’s a cool film and goes to show how Rolex has featured so heavily in popular culture.

Hmm, probably in the case of a lot of these, someone got paid to show them. So now they stitched together a video of all their product placements... seems a bit self-congratulatory of the marketing department, unless I'm missing something?

In a number of blockbusters these days I've noticed Mercedes being featured heavily (Jurassic World, Justice league are a couple off the top of my hat). I'm under no illusion that it has nothing to do with being an aspirational/good brand that the producer/actor really wanted to get in there...

[Spice_Weasel]

I'm under no illusion that product placement wasn't the means that put them there. I'm sure it was. My point was that they featured in iconic scenes/films. I'd guess for most viewers it would be under the radar - they'd see a watch rather than a Rolex. Now you watch the scenes and know that the watches are Rolex.