Non Date Sub Prices
Discussion
I bought a non date Submariner (14060) secondhand about 12 years ago. Pretty sure I paid about £1500 for it, a new one being about £2200 at the time. Complete set in good condition. It was my daily for a few years, but got worn less frequently as my collection grew.
I was looking at a Zenith Rainbow Flyback last week, talking to the shop owner about trading in one of my other watches. I thought it would be a good idea the check what the more valuable watches in my collection were currently on sale for, and found the Chrono24 website.
Quite a few non date Subs on there, the cheapest complete set was £4100, going up to over £5000, so around 3 times the price I paid. Seems a bit crazy.
Checking out some of my other watches (all bought secondhand, or new with a healthy discount), the worst performing one (TAG Targa Florio) has gone up by 50%, the best (Zenith Chrono Moon) has doubled.
I realise that these are dealer selling prices, not what I would actually get if I sold them, and inflation and exchange rates have to be taken into account, but it's good to know that I haven't really lost much, if anything, over the years.
I was looking at a Zenith Rainbow Flyback last week, talking to the shop owner about trading in one of my other watches. I thought it would be a good idea the check what the more valuable watches in my collection were currently on sale for, and found the Chrono24 website.
Quite a few non date Subs on there, the cheapest complete set was £4100, going up to over £5000, so around 3 times the price I paid. Seems a bit crazy.
Checking out some of my other watches (all bought secondhand, or new with a healthy discount), the worst performing one (TAG Targa Florio) has gone up by 50%, the best (Zenith Chrono Moon) has doubled.
I realise that these are dealer selling prices, not what I would actually get if I sold them, and inflation and exchange rates have to be taken into account, but it's good to know that I haven't really lost much, if anything, over the years.
Further ammunition for my man maths sessions, during which I tell myself buying watches is an investment 
Plenty of people bought Daytonas for 3-4k that are worth treble that now, the right watches genuinely do outperform some other asset classes.
Granted there are also a lot of rose gold Hublot owners for whom it is the other way round.

Plenty of people bought Daytonas for 3-4k that are worth treble that now, the right watches genuinely do outperform some other asset classes.
Granted there are also a lot of rose gold Hublot owners for whom it is the other way round.
Paid £1290 equivalent in Swiss Francs when I bought my non date sub 16 years ago.
They had a SD in stock which I declined as it was about £200 more at the time.
Should have bought them both in hindsight.
Daily wearer, never been serviced yet , it gets the occasional wash with shaving foam in the shower but that's it.
Still like the look of it all these years later.
They had a SD in stock which I declined as it was about £200 more at the time.
Should have bought them both in hindsight.
Daily wearer, never been serviced yet , it gets the occasional wash with shaving foam in the shower but that's it.
Still like the look of it all these years later.
Gassing Station | Watches | Top of Page | What's New | My Stuff


