How do I get this off?

[rallyeman]

Replacing a broken short shift, but can't get this cable (pictured) off. Seems to have a small rubber boot on it. Is there some kind of c-clip under the rubber boot? Help please!

[ontheloop]

Don't be afraid it just pulls off.

[rallyeman]

Ok, thanks, I have really pulled on it already, I'll try with pliers.