TdF - Never Knowingly Undersold.

[madbadger]

Local sporting event may cause disruption for Waitrose customers.

http://www.bbc.com/news/uk-england-cambridgeshire-...

[kritter86]

Brilliant

[Spyder5]

Getting your knickers in a twist over a sign outside a shop only goes further to isolate cyclists and create a "them and us" culture.

Although, i'm not sure why they don't just say Tour de France

[Gruffy]

It is a 'local sporting event'. Cambridge must be incredibly slickly run if this merits the local councillor's attention.

[Gruffy]

Spyder5 said:

Although, i'm not sure why they don't just say Tour de France

You, me and most other people know what the Tour de France is. Everybody knows what a local sporting event is. It's simply good communication.

[Gizmoish]

Haha, I've seen exactly the same sign in my local Waitrose.