Employment market 2013........ What does the future hold...
Discussion
Exactly as above really, I've been looking for a new Head of Marketing or similar level role the final quarter of 2012 and roles have been scarce so for me it's been a close but no cigar year....
What's the feeling for the market out there....
What's the feeling for the market out there....
Edited by Sods Law on Wednesday 19th December 13:07
rog007 said:
As ever, if you have scarce skills and experiences, you will be in demand and you can name your price. If you're more of a generalist with plenty of you about, then things will be slightly more challenging. Good luck!
You are not wrong, I've also noticed a devaluation of marketing roles... My OH is a marketing manager and has had a really rotten time of it for the last few years. We met at my place of work where she was paid a pittance and strung along on a temporary contract, while working all the hours that god sent, while others on permanent contracts generally took the piss or buggered off having babies. Then she moved to another company who, as it turned out, only wanted someone to deliver and implement a marketing plan and then showed her the door once she'd done it. Slightly better pay but still far less than the 'going rate'. Then she moved to another company... same story, but they took twice as long to kick her out. Lowest pay since she graduated though. She's been looking for better opportunities all along and there's been very little out there, though what has appeared has been paying up to about £45k, which seems reasonable. What we've noticed now is that there are more opportunities starting to appear again, but typically with a ceiling of about £35k, so the marketing world is definitely screwing the money down. Shame unavoidable living costs can't be screwed down too. Still, at least she isn't a graphic designer like me... Can't seem to get beyond 'school leaver' wages in that industry. 

I think prospects for marketers are looking up.
However these are jobs at the coalface - for miserably low salaries - rather than the cushy 'strategic' roles of old.
ETA: £30k-£35k for Marketing Manager roles in London isn't uncommon.
I'd wondered what quality of employee an organisation could secure for £35k, however where I work, talented people are getting much less than that.
However these are jobs at the coalface - for miserably low salaries - rather than the cushy 'strategic' roles of old.
ETA: £30k-£35k for Marketing Manager roles in London isn't uncommon.
I'd wondered what quality of employee an organisation could secure for £35k, however where I work, talented people are getting much less than that.
Edited by Mobile Chicane on Thursday 20th December 22:00
Mobile Chicane said:
I think prospects for marketers are looking up.
However these are jobs at the coalface - for miserably low salaries - rather than the cushy 'strategic' roles of old.
ETA: £30k-£35k for Marketing Manager roles in London isn't uncommon.
I'd wondered what quality of employee an organisation could secure for £35k, however where I work, talented people are getting much less than that.
A good point, I've had multiple roles drop in salary mid process....However these are jobs at the coalface - for miserably low salaries - rather than the cushy 'strategic' roles of old.
ETA: £30k-£35k for Marketing Manager roles in London isn't uncommon.
I'd wondered what quality of employee an organisation could secure for £35k, however where I work, talented people are getting much less than that.
Edited by Mobile Chicane on Thursday 20th December 22:00
I wonder if the strategic part of the marketing role is being over looked, also the Research and NPD parts that can drive a business forward by using/seeing Marketing teams as a leading department rather than one a support function.
I'm looking forward to 2013, leaving behind a year of "almosts a and close but not quite getting the cigar" to a year of opportunities followed by success and driving a business forward!
Dave
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