Thursday 5th August 2004

Commemorative Flip Flop

Great racing driver honoured with new footwear

---

A special product is being launched in the world market: the Ayrton Senna No Limits Sandal, by Rider. Yep, the great racing driver is to be honoured by commemorative flip-flops!

The launch is part of the Ayrton Senna No Limits Year project, which aims at reaffirming values highly cherished by Ayrton, such as determination, motivation, perseverance, pride in being Brazilian, optimism, and a never ending search for perfection and victory.

The sandal is available in the colors of the Brazilian flag. The product includes a drawing depicting part of the Brazilian flag in the insole, and the signature "Ayrton Senna No Limits" around the ankle. Straps come in three colors, matching the color of the sole: black, white, and blue. The sandal will be available in sporting goods stores in various parts of the world from August. Price will be around 35USD.

The launch is the result of a partnership between Rider and Ayrton Senna Foundation, a non-profit organisation. Founded in 1994, the Instituto Ayrton Senna has as its mission to create opportunities for future generations to develop their potential as human beings, citizens, and professionals. Since being set up, the programs have reached 3,931,000 children and youngsters, in 460 cities and 24 states in Brazil. All licensing royalties from the Ayrton Senna No Limits brand will be allocated to projects supported by Instituto Ayrton Senna.

Links

• www.rider.com.br
• www.ias.org.br

[mrmaggit]

Good job he wasn't a Muslim.

[Eric Mc]

Ayrton Senna No Limits? Unfortunately, he found his limits on 1 May 1994.

[FourWheelDrift]

They are incredibly tacky, what next the Ayrton Senna commemorative sun tan lotion?

[dermot777]

I can't wait for the Nigel mansell flipflops, put me down for a pair of those babies.

[woof]

Eric Mc said:

Ayrton Senna No Limits? Unfortunately, he found his limits on 1 May 1994.

pretty dum comment ! We all know he died that day - and most likely it was a mechanical/tyre issue that caused the crash - nothing to do with his driving skills !

The flip flops - are incredibly tacky - but actually quite a nice design - that doesn't make it any less of a bit of an insult

[Mutt Kennelkof]

Just appalling!

[bounder]

Flip Flop?

Sounds like a Bernie Ecclestone product!

The Qualifying Flip Flop in all sizes!

[clubsport]

Looking forward to trying them at a track day, surely with Sennas name on them they will help my heel n toeing despite appearances

>> Edited by clubsport on Thursday 5th August 17:23

[The DJ 27]

dermot777 said:

I can't wait for the Nigel mansell flipflops, put me down for a pair of those babies.

Which, despite giving you terrible blisters on your feet and exhaustion, allow you to go faster than everyone else?

[maranellouk]

In Brazil everyone owns at least a few pairs of the flip flops. I have 14 pairs myself. Everyone loves Senna and takes the piss out of Rubens for being Snr Shumacher's side kick.

Seems like a very logical product although I am suprised that they didn't use the Brazilian flip flop to do it as that would have been perfect.

Considering the flip flops cost $2.50 in a shop in Brazil the boys in the U.S make an insane profit as they go for $20 pair in North America. $35 is an insane amount of money for a bloody flip flop!

[ApexClipper]

Eric Mc said:

Ayrton Senna No Limits? Unfortunately, he found his limits on 1 May 1994.

Nice.

[laner]

Must check my calendar..... i know the month starts with an A but i thought we were in August!

[maranellouk]

Just to add. Never see the point in having a pattern or design on a flip flop. The general idea is that you wear them thus rendering the design obsolete. Or am I missing something?

[towman]

looking forward to the David Coulthard Flop Flops. Complete with logo "concentrating on backing up my team mate"

Steve