Citroen C3 Advert

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Discussion

IPAddis

Original Poster:

2,477 posts

290 months

Thursday 30th May 2002
quotequote all
Can someone please explain what I'm missing here. There's a bloke and his very attractive missus, driving along the road in their Citroen C3 (looks like a Renault Espace which had a narrow escape from the car crusher). Along comes a bloke in his fighter plane and cruises upside down above the car so he can letch at said attractive woman (top bloke).

She smiles back, probably thinking "I wish I was going out with someone who can fly a multi-million pound jet fighter instead of Norman with his new model 2CV". Pilot bloke then notices bridge (they're easy to miss when your in mid-letch), does a quick barrel roll and just manages to avoid a lorry on the bridge.

End of advert, aren't Citroens great. Eh? Why? Because they have ABS and traction control and the fighter plane doesn't? Because their sat nav would have told them about the bridge? Because if you drive a C3 you are automatically a safe driver and would never dream of taking your eyes of the road?

If the bloke driving the C3 is under the impression that the fighter pilot performed a near impossible manouvoure, risked his life and a multi million pound plane just because he wanted a look at a Citroen, he's sadly deluded.

Could someone please explain why this advert would make you buy a Citroen. Any numpties care to admit to actually buying a C3 as a result of this advert?

Ian A.

pbrettle

3,280 posts

289 months

Thursday 30th May 2002
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Yeah, I dont get it either - seems a waste of time. Now as pointed out the Lexus SC430 is a clever advert. But the C3 is just misses the point for me.

q405mb

410 posts

271 months

Thursday 30th May 2002
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Top rant!
Pointless advert, (except for the pretty blonde)

Twin Turbo

5,544 posts

272 months

Thursday 30th May 2002
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Don't get me started on car adverts....the majority are complete rubbish.

I mean, what is it with dolphins at the moment? The original Primera add was ok (intelligence attracts intelligence) but what's the new Mondeo diesel one on about?!!?

BMW and Fiat (Punto) seem to be the only companies that continually impress me with their ads.

And I too have no idea about the C3 ad.

marki

15,763 posts

276 months

Thursday 30th May 2002
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I thought it was me , i have been trying to figure out the point of this ad and i can not , the Lexus one fair enough , but generally car ads are getting more and more obscure , in the past BMW for what ever you think of them as a brand or their image have made some stunningly good ads for cars and "Art" really , top marks to them for what they have done

whatever

2,174 posts

276 months

Thursday 30th May 2002
quotequote all
I can't really grasp this citroen ad at all, either. But at least it's got a thread on PH now -- people are talking about it. (ok I admit, not very complimentary, but talking nevertheless!)

One of the problems with car ads these days is that some people get very upset if an ad actually depicts a car dong what it does, if you know what I mean. So then you end up with loads of pseudo-intellectual guff or tenuous references to various "feelings" that perhaps lose their effect when they get out of the ad company thinking room (or whatever). i.e. no bu99er else can understand them.

CarZee

13,382 posts

273 months

Thursday 30th May 2002
quotequote all
quote:
BMW and Fiat (Punto) seem to be the only companies that continually impress me with their ads.
ARRRGGGHH!!!!

BMW with their "just because you can't see it"... shut it you dickheads.. you can't see the handbrake because it's not there.. it's been supplanted by a large silver pie.. where's the brown sauce dispenser is what we want to know..

As for Fiat. Well we've done the stilo advert to death, but the Punto adverts are the usual bunch of pseudo-feminist men-are-w*nkers nonsense...

However, I suppose the car (and hence the advert) isn't exactly aimed at the likes of me.. no.. it's aimed at airhead bints who like to drive a car that sends a message that she's an independent woman.. who doesn't need a man.. until she wants to pack up working and spend the rest of her life eating chocolate and shooting babies out of her chuff that will be brought up as intellectually solar powered as she is...

Oh yeah - the C3 advert - well it's just crap isn't it really... no-one has a bloody clue what it's about other than the woman prefers a fighter pilot to a C3 driver.. what a surprise.. and the bloke driving is smiling because he's seeking grounds for a scot-free divorce...

>> Edited by CarZee on Thursday 30th May 09:49

JohnL

1,763 posts

271 months

Thursday 30th May 2002
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I know what this ad is for! To prove the C3 has a sunroof

Hmmm maybe not.

I like the MG ones, about high fat, extra caffeine, genetically modified etc.

gold man

78 posts

276 months

Thursday 30th May 2002
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I agree C3 ad doesn't make much sense. Maybe its saying that this is a car for the man who doesn't have to be flash (ie a fighter pilot cocking about) to get a decent woman. Equally it says that a woman in a car like that will attract the fighter pilot type of man??? Does this sound right (if not a bit of a paradox!)???? ...oh and can I just say pseudo again? Thanks

>> Edited by gold man on Thursday 30th May 10:00

JohnL

1,763 posts

271 months

Thursday 30th May 2002
quotequote all
quote:

I agree C3 ad doesn't make much sense. Maybe its saying that this is a car for the man who doesn't have to be flash (ie a fighter pilot cocking about) to get a decent woman. Equally it says that a woman in a car like that will attract the fighter pilot type of man??? Does this sound right (if not a bit of a paradox!)???? ...oh and can I just say pseudo again? Thanks

>> Edited by gold man on Thursday 30th May 10:00


Uh, you only said "pseudo" once

pjg

46,643 posts

281 months

Thursday 30th May 2002
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Hang on a minute! - What are the numpties going to drive? Surely the C3 is 'ard enuff for them?

Sorry, just curious as to what bolt-on boy is going to cut me up in sometime in the future...

gold man

78 posts

276 months

Thursday 30th May 2002
quotequote all
I think that the next car for "numpties" to drive (within 5/6 years) will be the new Golf coming out in a year or so. From what I've heard they are actually going to try and make it a drivers car - like the Mk1.

(JohnL,Psuedo was said a couple of times by others - seems the word of the moment!)

marki

15,763 posts

276 months

Thursday 30th May 2002
quotequote all
quote:

I agree C3 ad doesn't make much sense. Maybe its saying that this is a car for the man who doesn't have to be flash (ie a fighter pilot cocking about) to get a decent woman.



well you are right BUT shes getting all Tarty with the Death wish pilot isn`t she so he has not really got her , but then maybe he fancies the pilot ,,, Carzee shut up ya self , i dont mean the 7 series ad i mean in the past the one where i think it was an old 5 series belting round a track or the one with the 2 3 series cab`s balancing on each other and in answer to your question , you have to turn the Pie thingy to select the brown sause dispenser

pbrettle

3,280 posts

289 months

Thursday 30th May 2002
quotequote all
quote:

Sorry, just curious as to what bolt-on boy is going to cut me up in sometime in the future...



Yeah, its a public service announcement isnt it. Its education on what the future w@nkers will be buying and therefore helping us in identifying them for insurance / police / PH purposes....

So there is a reason to it after all.

Cheers,

Paul

nubbin

6,809 posts

284 months

Thursday 30th May 2002
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I thought it was a C2. Hey ho, shows how much attention I paid to the advert! Actually, i think it's a rather cute little number, and has definite shades of 2CV about it. How does a jet manage to cruise at 45mph, which is probably the top speed of the car, and why does the car not burst into flames from the jetwash as he gallantly pisses off? Lastly, why does the bloke smile smugly, instead of stopping, giving his bird a slap, and shoving her out of the car to walk home? Bloody wanton slapper....

neil_cardiff

17,113 posts

270 months

Thursday 30th May 2002
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Check this out

www.punchbaby.com/media/laters/clips/ads/fiatAd.avi

Classic - Don't remeber seeing it over here

neil_cardiff

17,113 posts

270 months

ZZR600

15,605 posts

274 months

Thursday 30th May 2002
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I think jet pilots just trying to tell him that half of his badly constructed frog wagon fell off half a mile down the road

pbirkett

18,353 posts

278 months

Thursday 30th May 2002
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I agree, this advert is complete wank. BUT, it has worked, the job of an advert is to get you to notice it, and whether or not that is for the right reasons, it HAS made people notice it...

apache

39,731 posts

290 months

Thursday 30th May 2002
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is this why new citroens are pig ugly?...to get noticed
I want to hurl every time I see one