Mercedes-Benz World Brooklands Sold

[Alickadoo]

Mercedes have sold Mercedes - Benz World Brooklands to Hedlin group, which is a company based in Sweden.

Should I be bothered? I liked to take my car to Brooklands for servicing, knowing it was owned by MB - and now it isn't.

[Tony1963]

Do you have a source? Link?

[robemcdonald]

You could build a lot of apartments on that track

[Alickadoo]

Tony1963 said:

Do you have a source? Link?

email letter from MB retail Group to me as a customer. Signed by CEO of MB Retail Group and Hedin.

"We are writing to you as a customer of Mercedes‑Benz at our dealerships in South London. These dealerships have been owned and operated by Mercedes‑Benz Retail Group UK Limited ("MBRG"). MBRG prides itself on providing excellent levels of customer service and building effective relationships with its customers.

We are writing to inform you that these dealerships will be sold to Hedin Automotive London Ltd ("Hedin"), part of the Hedin Mobility Group with effect from 31 March 2023.

The following dealerships are affected:

Brooklands
Croydon
Dartford
West Bromley (After Sales)
Our South London Trade Parts operation, will also transfer to Hedin Automotive London Ltd as part of the sale.

Hedin Mobility Group is one of Europe's largest mobility providers with more than 7,500 employees and operations in 13 countries and was founded in 1985. Today, its business ranges from the import and distribution of vehicles and spare parts to vehicle retailing and mobility solutions. Hedin Mobility Group’s headquarters are in Mölndal, Sweden.

Hedin will continue to use your information for the same purposes for which it has previously been used, this includes the use by Hedin of your data for electronic marketing purposes where you have previously consented to this, or in connection with products and services that you have purchased in the past. Hedin’s full Privacy Policy is published on https://hedinmobilitygroup.com/privacy-policy and is also available on request.

Hedin will handle your information in accordance with the Data Protection Act 2018 and UK General Data Protection Regulation (the “UK GDPR”). Under the UK GDPR Hedin is required to provide you with certain information about who it is, how it processes your personal information and for what purposes and your rights in relation to your personal data. Please read this information which is provided in Hedin’s Privacy Notice and can be accessed here.

If you are a customer of MBRG at another dealership, MBRG may, independently of Hedin’s use of your information, continue to use your information in the same way (and for the same purposes) as before.

What happens next
Your data will be transferred to Hedin Automotive London Ltd on or around 1 March 2023.

If, prior to this date, you have any questions in relation to this email, or wish to update your information or prevent your personal information being passed to the new owner (including for marketing purposes), please let MBRG know by completing an online request form which can be found here, within 10 days of receipt of this email.

This should be completed within 10 days of the date of this email and in any event prior to 28 February 2023.

If, after 31 March 2023, you have any questions in relation to Hedin Automotive London Ltd’s use of your information, including if you do not wish them to use your information for marketing purposes, they may be contacted by email at [e-mail].

Finally, Hedin Automotive London Ltd would like to extend a very warm welcome, and looks forward to being of service to you in the future.

Yours sincerely

Signature
Angela Shepherd
Chief Executive Officer
Mercedes-Benz Retail Group UK Limited

Signature
Anders Hedin
CEO and Owner
Hedin Mobility Group


Mercedes-Benz Retail Group
Tel: [phone]
www.mercedes-benzretailgroup.co.uk

© 2023 Mercedes‑Benz Retail Group UK Limited
www.mercedes-benzretailgroup.co.uk Registered in England and Wales with company number 419087.
Registered address: Delaware Drive, Tongwell, Milton Keynes MK15 8BA

© 2023 Mercedes-Benz Group AG | Privacy Policy | Legal Notice | Unsubscribe

[SmithCorona]

MBRG got rid of their Manchester, Birmingham etc about 5 years ago. The initial impact was that sales people were falling over themselves to get sales - and deals were prevalent.

After a year, people started changing, dealerships closed and service became awful - but so is every other brand.

I actually think a Swedish brand might have a decent approach to quality- I have nothing to base that on apart from stereotypes. And whilst typing, I just remembered IKEA, which doesn't back this point up...

[Panamax]

The question remains what exactly has been sold. There's often a difference between a "business" and its "premises".

For instance, some of the dealerships may be operating in buildings that are leased from a separate commercial landlord who is nothing to do with MB.

Or if, say, MB own the Brooklands site outright it's possible they could retain ownership of the land and grant a lease to Hedin enabling Hedin to operate the business.

In summary: more information needed.

[swisstoni]

But at least people will know in excruciating detail what is happening to their data.

Whether the whole place is going to be flattened, not so much.

[belleair302]

They have only purchased the dealerships, nothing more. This was reported in the media some weeks ago. The Swedes see the UK car market as very cheap and want dealerships within certain areas. A competitive market with multi franchise dealerships being swallowed up by moneyed predators. A cheap pound makes the UK attractive. Watch out Pendragon etc.

[Alickadoo]

I had my car serviced this week at Mercedes/Hedin at Brooklands.

Not a good experience. They are not accepting credit cards, debit cards or cheques. All payments must be made by open bank transfer. Quite a performance.

Plus a very grumpy man with a very limited grasp of English looking after the customer drop off point.