Revenue from parked domain

Author
Discussion

Tyndall

Original Poster:

976 posts

142 months

Wednesday 7th February
quotequote all
My brother in law owns a very sought after one word/5 letter domain worth 6 figures which he has plans for in the future but it's currently sitting doing nothing.

Is there anything easily done with it currently to earn any worthwhile revenue?

mattley

3,025 posts

229 months

Wednesday 7th February
quotequote all
Sell it for 6 figures.

oilslick

937 posts

193 months

Wednesday 7th February
quotequote all
Landing page that redirects with an affiliate link to something related.

jonsp

986 posts

163 months

Wednesday 7th February
quotequote all
Is it likely to attract type in traffic - either because it directly relates to a product/service and/or a company? If that's the case a page of appropriate affiliate links.

If he doesn't have short term plans maybe there'd be an option to lease it to somebody who might be better able to monetise it?

jeremyc

24,582 posts

291 months

Wednesday 7th February
quotequote all
gogle.com? wink

Tyndall

Original Poster:

976 posts

142 months

Thursday 8th February
quotequote all
mattley said:
Sell it for 6 figures.
He's only just bought it with plans to hopefully make a lot more from it with a new business idea.

jonsp said:
Is it likely to attract type in traffic - either because it directly relates to a product/service and/or a company? If that's the case a page of appropriate affiliate links.

If he doesn't have short term plans maybe there'd be an option to lease it to somebody who might be better able to monetise it?
It's along the lines of "heaven.com" or "stress.com" rather than linked to a specific product or service.

r3g

3,750 posts

31 months

Thursday 8th February
quotequote all
Tyndall said:
My brother in law owns a very sought after one word/5 letter domain worth 6 figures
Tyndall said:
mattley said:
Sell it for 6 figures.
He's only just bought it with plans to hopefully make a lot more from it with a new business idea.
scratchchin

If he's only just bought it then unless he's paid 6 figures for it, it's obviously not worth 6 figures.

Tyndall

Original Poster:

976 posts

142 months

Thursday 8th February
quotequote all
r3g said:
If he's only just bought it then unless he's paid 6 figures for it, it's obviously not worth 6 figures.
Yes. I would agree with all of that. It's worth well in to 6 figures.

r3g

3,750 posts

31 months

Thursday 8th February
quotequote all
confused

grumbas

1,051 posts

198 months

Thursday 8th February
quotequote all
Have a look at the likes of Sedo.com for domain parking.

Although to be honest unless the domain is likely to get type in traffic or has lots of historical links it's unlikely to generate much.

Tye Green

800 posts

116 months

Thursday 8th February
quotequote all
Tyndall said:
My brother in law owns a very sought after one word/5 letter domain worth 6 figures


It's along the lines of "heaven.com" or "stress.com" rather than linked to a specific product or service.
...neither of which have 5 letters ...

I'm going to guess:

fky
lover
minge
lambo
babes
aston
drive
happy

???



Tyndall

Original Poster:

976 posts

142 months

Thursday 8th February
quotequote all
Tye Green said:
...neither of which have 5 letters ...

I'm going to guess:

fky
lover
minge
lambo
babes
aston
drive
happy

???
Reads like a good motto for life!

jonsp

986 posts

163 months

Thursday 8th February
quotequote all
Tyndall said:
It's along the lines of "heaven.com" or "stress.com" rather than linked to a specific product or service.
So a decent dictionary word that may well be a search term.

How about putting up a "coming soon" page and see if it is getting any traffic? If there's no traffic there's no potential for monetisation.

If there is measurable traffic then as above a page with appropriate affiliate links.

Or maybe hire a content writer to throw up some content relating to the domain and see if he can get it ranked - this will obviously pay dividends later on when he starts his business. I'm assuming if the guys in a position to pay 6 figures he wouldn't be averse to throwing a few quid at content.


Tyndall

Original Poster:

976 posts

142 months

Thursday 8th February
quotequote all
jonsp said:
So a decent dictionary word that may well be a search term.

How about putting up a "coming soon" page and see if it is getting any traffic? If there's no traffic there's no potential for monetisation.

If there is measurable traffic then as above a page with appropriate affiliate links.

Or maybe hire a content writer to throw up some content relating to the domain and see if he can get it ranked - this will obviously pay dividends later on when he starts his business. I'm assuming if the guys in a position to pay 6 figures he wouldn't be averse to throwing a few quid at content.
No he'd definitely be open to that, thank you, will relay this back to him.

Tim Cognito

538 posts

14 months

Thursday 8th February
quotequote all
Just focus on getting the business set up, unless it's getting tens of thousands of impressions any revenue from affiliates/ad sense is going to be pocket money.

iphonedyou

9,606 posts

164 months

Thursday 8th February
quotequote all
r3g said:
confused
OP's BIL has just bought a domain for six figures. OP's assertion that the domain is worth six figures stacks, meeting (as it does) your test that the domain must recently have sold for six figures to be deemed to be worth six figures.

r3g

3,750 posts

31 months

Thursday 8th February
quotequote all
iphonedyou said:
r3g said:
confused
OP's BIL has just bought a domain for six figures. OP's assertion that the domain is worth six figures stacks, meeting (as it does) your test that the domain must recently have sold for six figures to be deemed to be worth six figures.
I am idly interested to know how much the BIL paid for said domain and whether this was simply an offer that was accepted by the current owner, or he won it on a auction sale. Maybe it's just me, but spending 6 figures on a domain with no current use nor any immediate intention to start making it generate income doesn't strike me as a good business plan!

Tyndall

Original Poster:

976 posts

142 months

Thursday 8th February
quotequote all
r3g said:
I am idly interested to know how much the BIL paid for said domain and whether this was simply an offer that was accepted by the current owner, or he won it on a auction sale. Maybe it's just me, but spending 6 figures on a domain with no current use nor any immediate intention to start making it generate income doesn't strike me as a good business plan!
Auction. He does have plans for it but designs/builds etc take time and I was wondering if there were any worthwhile ways of it generating income in the mean time as in my mind it's the sort of address people may visit "just to see what's there"

jonsp

986 posts

163 months

Thursday 8th February
quotequote all
Tyndall said:
Auction. He does have plans for it but designs/builds etc take time and I was wondering if there were any worthwhile ways of it generating income in the mean time as in my mind it's the sort of address people may visit "just to see what's there"
Certainly possible.

But seems strange the guy can spend 6 figures on a domain but hasn't stuck a page on the domain to establish how many people do actually visit the domain. This would obviously be a vital/obvious 1st step in determining how/if to monetise the domain.

Tim Cognito

538 posts

14 months

Thursday 8th February
quotequote all
Do short domains really mean anything now? People are quite good at typing and search engines/advertising/auto complete means barely anyone is actually going to type the whole domain in manually.

The days of exact match domains having any measurable impact on SEO must be over as well.