e mail marketing
Discussion
Hmmm, dodgy. Check out the company and their list thoroughly, to make sure that it is truly opt-in. Even then some people have a very loose definition of it, namely "they've signed up to our list, so they'll want to hear from anyone we sell their address to". As such it can be very ineffective, and it can even drive people away from your business.
If there are any particular websites that your target market use a lot, you could gET in touch with any of them who publish a regular e-zine to their members/list. Maybe offer a prize in a competition they can enter, and everyone who doesn't enter gets offered a small discount etc. It will be more effective as it will be coming through someone they know and recognise, instead of someone they don't know from Adam. If you have a website yourself, put a little sign-up box on it and let people opt-in to keeping informed of what you do, you'll be amazed how many people will sign up.
Regards,
Justin
If there are any particular websites that your target market use a lot, you could gET in touch with any of them who publish a regular e-zine to their members/list. Maybe offer a prize in a competition they can enter, and everyone who doesn't enter gets offered a small discount etc. It will be more effective as it will be coming through someone they know and recognise, instead of someone they don't know from Adam. If you have a website yourself, put a little sign-up box on it and let people opt-in to keeping informed of what you do, you'll be amazed how many people will sign up.
Regards,
Justin
I can do email marketing and have doen for peeps like Sony, Veritas etc in the past. Fully reputable, either one offs or ongoing campaigns using your own marketing interface over the interwebs logging onto my techie gubbins.
I would some sales spiel here but not the place. Prob best if you go to my web site:
www.vingtquatre.net
and go to the marketing section. There is a PDF you can download which tells you some basics.
I will send you an email as well via your profile.
Furby
I would some sales spiel here but not the place. Prob best if you go to my web site:
www.vingtquatre.net
and go to the marketing section. There is a PDF you can download which tells you some basics.
I will send you an email as well via your profile.
Furby
Unsolicitred email is very bad, gets binned and makes your customers wary of you as a company.
Opted in mails can do you the world of good though. Include info your customers need, or competitions etc and they can be really good brand awareness.
As I say, make sure your customers are happy recieving them, and they can be very good for sales. Just need to be done in the right way.
Opted in mails can do you the world of good though. Include info your customers need, or competitions etc and they can be really good brand awareness.
As I say, make sure your customers are happy recieving them, and they can be very good for sales. Just need to be done in the right way.
IMHO Unless they have opted in to recieve email from YOUR company I always look very dimly on these. No one wants advertising in their email, opt-in lists might have people who have agreed to accept it, but usually this is to get a free email address or free access to a site or something, either that or they mistakenly forgot to untick a box.
The only email marketing that I think is OK is sponsorship of email newsletters (like the TVR one here) or a short line of text on the bottom of free email (like yahoo)
The only email marketing that I think is OK is sponsorship of email newsletters (like the TVR one here) or a short line of text on the bottom of free email (like yahoo)
A one-off mailing or even the odd couple every now and then will do no good whatsover.
You need to create an e-mail "newsletter" and provide the receipients with something interesting and useful to read rather than simply "can we have some business please".
Get it right and you will find that people will respond well and come to look forward to your monthly e-mail.
Talk to these people: www.in-sourced.com
You need to create an e-mail "newsletter" and provide the receipients with something interesting and useful to read rather than simply "can we have some business please".
Get it right and you will find that people will respond well and come to look forward to your monthly e-mail.
Talk to these people: www.in-sourced.com
getting an opt in list from running a web based competition (or game) would give you a great basis for future email campaigns. People need a reason for visiting your site and if you can make it fun or in their interests, you're onto a winner.
Certainly know a couple of people who construct games for the web! Simple and addictive. This can then lead to a viral effect where people email their friends etc
Certainly know a couple of people who construct games for the web! Simple and addictive. This can then lead to a viral effect where people email their friends etc
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