trademarks in metatags?
Discussion
I looked into this before and it seems to be quite a grey area.
Check out these:
www.searchenginewatch.com/resources/article.php/2156551
www.tamimi.com/lawupdate/2002-09/E-VISION.htm
Check out these:
www.searchenginewatch.com/resources/article.php/2156551
www.tamimi.com/lawupdate/2002-09/E-VISION.htm
OF course you cant .
Just like you cannot register domain names and try to be someone else. Many people have tried and failed.
Did you know in the early days .com domains were free !
Also even if a web page is deleted/removed it is highly likely that the page will exist somewhere.
1.) Google cache / browser temporary files .
2.) A few sites also archive the web (so we can see what web pages looked like in the past).
Someone builds up a company and their goodwill is theirs alone.
The big domain names which sold were generic words
business.com and loans.com went for $$$ .
The fact that they were generic helped the sale.
Sometimes companies have similar names but are involved in seperate areas. For example David's bakery and David's clothing store could have the same name.
If one had a domain it could sell it to the other company (in the event of the business closing).
You've got to ask yourself whats more satisfying:
Building a successful company from scratch or trying to hijack a few of your competitors customers.
Also as more people are tech savvy, they may not want to do business with/shop at a website which is passing off.
The customer experience is diluted when we search via a search engine and are returned results which do not help us achieve our goal.
When the internet was new a few people knew what HTML was and even fewer knew about meta tags. Today, anyone can view source via a browser and understand the basics. I've been involved in personal computing since the age of 5 - I was labelled the class geek.
Now its cool to be a hi-tech -
A: "Hi there, would you like to have a look at my 20GB mp3 player ?"
B: "No thanks, mines 40GB and holds my cosmetics. Its also got wi-fi so I can sync with my Smart Home."
Its amazing, 20 years ago we were a nation who couldnt programme their video recorder !
Now we have ADSL, use SMS and own two computers at least !
Seek professional advice before , during and after !
R.
>> Edited by robertuk on Thursday 26th February 13:07
Just like you cannot register domain names and try to be someone else. Many people have tried and failed.
Did you know in the early days .com domains were free !
Also even if a web page is deleted/removed it is highly likely that the page will exist somewhere.
1.) Google cache / browser temporary files .
2.) A few sites also archive the web (so we can see what web pages looked like in the past).
Someone builds up a company and their goodwill is theirs alone.
The big domain names which sold were generic words
business.com and loans.com went for $$$ .
The fact that they were generic helped the sale.
Sometimes companies have similar names but are involved in seperate areas. For example David's bakery and David's clothing store could have the same name.
If one had a domain it could sell it to the other company (in the event of the business closing).
You've got to ask yourself whats more satisfying:
Building a successful company from scratch or trying to hijack a few of your competitors customers.
Also as more people are tech savvy, they may not want to do business with/shop at a website which is passing off.
The customer experience is diluted when we search via a search engine and are returned results which do not help us achieve our goal.
When the internet was new a few people knew what HTML was and even fewer knew about meta tags. Today, anyone can view source via a browser and understand the basics. I've been involved in personal computing since the age of 5 - I was labelled the class geek.
Now its cool to be a hi-tech -
A: "Hi there, would you like to have a look at my 20GB mp3 player ?"
B: "No thanks, mines 40GB and holds my cosmetics. Its also got wi-fi so I can sync with my Smart Home."
Its amazing, 20 years ago we were a nation who couldnt programme their video recorder !
Now we have ADSL, use SMS and own two computers at least !
Seek professional advice before , during and after !
R.
>> Edited by robertuk on Thursday 26th February 13:07
PetrolTed said:
What about where you're selling branded goods? Could you use the brand names in metatags?
I guess that so long as you are allowed to sell their goods then it should be fine. If you look at Microsoft resellers they include the MS brands in their meta-tags and if anyone would go round suing people for copyright infringement then it'd be Billy Gates!
>> Edited by Dick Dastardly on Thursday 26th February 14:50
I've noticed that most retailers include the products they sell. Probably best to ask the company first.
Also lets say you have ten names on the page and in the meta tags. A year later you ditch brand 3 and insert a new brand. You would have to change all the pages. If your website uses a decent Content Management System ( CMS) you could define the tags in a header file. Then any changes would be easy.
Also lets say you have ten names on the page and in the meta tags. A year later you ditch brand 3 and insert a new brand. You would have to change all the pages. If your website uses a decent Content Management System ( CMS) you could define the tags in a header file. Then any changes would be easy.
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