marekting advice for new idea...
Discussion
Fellow PH'ers..
Sick of working in IT and have an idea of doing something completely different..apart from an interest in cars
my main love is teaching self-defence, i am a 4th Deg Black belt chief instructor in my association. I think there is a market to teach on a 1-2-1 basis at the clients house. I guess this would be similar to a personal trainer but the emphasis would be on getting fit/more confident/relieve stress blah blah through my self defence training drills rather than the more general excercises a PT would offer. Im sure that in this day and age with crime on the increase etc there would be an interest. My visualised client would be a cash rich person enjoys lifestyle perks such as the service i would want to offer.
The only costs to me as i can see are a)marketing b)travel so i could even try this in evenings/weekends as a trial..
Any marketing dudes/dudettes out there to offer some advice on a) do ya think its plausible b) targeting my potential client base as i dont think they would perhaps surf websites, rather read Vogue...
Sick of working in IT and have an idea of doing something completely different..apart from an interest in cars
my main love is teaching self-defence, i am a 4th Deg Black belt chief instructor in my association. I think there is a market to teach on a 1-2-1 basis at the clients house. I guess this would be similar to a personal trainer but the emphasis would be on getting fit/more confident/relieve stress blah blah through my self defence training drills rather than the more general excercises a PT would offer. Im sure that in this day and age with crime on the increase etc there would be an interest. My visualised client would be a cash rich person enjoys lifestyle perks such as the service i would want to offer. The only costs to me as i can see are a)marketing b)travel so i could even try this in evenings/weekends as a trial..
Any marketing dudes/dudettes out there to offer some advice on a) do ya think its plausible b) targeting my potential client base as i dont think they would perhaps surf websites, rather read Vogue...
Sounds like something you could test the waters with by doing it just part time outside works hours. That way, if it flops, you've still got the IT job. On the other hand, if it takes off...
Possible way to publicise your service would be press release to any suitable management type trade publications. To find these go to your local main library and ask for BRAD (British Rate and Data) or Willings Press Guide, which list and detail just about every publication going.
You might as well hit your local press while you're at it, especially as you'll presumably only be working in your area.
If you need any help with press releases just let me know.
Good luck.
Possible way to publicise your service would be press release to any suitable management type trade publications. To find these go to your local main library and ask for BRAD (British Rate and Data) or Willings Press Guide, which list and detail just about every publication going.
You might as well hit your local press while you're at it, especially as you'll presumably only be working in your area.
If you need any help with press releases just let me know.
Good luck.
Danielson,
I'm thinking of doing a similar thing as in starting something part time to see if it develops. My job is pi$$ing me off too and as they say, 'do it now, or regret it!'.
I've got an ad going in the local(ish) paper within the next couple of weeks.
Its going to cost me aprox £100 and thats for a fair sized ad.
If I get a good response, then I can build on that.
If I get no response, what have I lost? £100.00. I can live with that.
Give it a try!
I'm thinking of doing a similar thing as in starting something part time to see if it develops. My job is pi$$ing me off too and as they say, 'do it now, or regret it!'.
I've got an ad going in the local(ish) paper within the next couple of weeks.
Its going to cost me aprox £100 and thats for a fair sized ad.
If I get a good response, then I can build on that.
If I get no response, what have I lost? £100.00. I can live with that.
Give it a try!
Have you done the maths on this?
I'm guessing that you would probably charge in the region of £20 - £25 per session? Lets say £20!
Each sessions lasts an hour and you need half an hour between sessions to get there and set up.
Let's say you squeeze in 7 sessions each day over 5 days. That's 35 sessions a week. Taking two weeks off for your hols and another for "dead" days, that equates to 1,715 per year and a turnover of £34,300.
From this you'll need to take out your expenses such as car, travel, kit, phone, admin, ect..
I'd guess that you'll probably end up with a salary of about £20K - probably not as much as that.
The part time option sounds a better bet to me! - unless you've got a mill' in the bank or are currently earning £8k a year!! :-)
I'm guessing that you would probably charge in the region of £20 - £25 per session? Lets say £20!
Each sessions lasts an hour and you need half an hour between sessions to get there and set up.
Let's say you squeeze in 7 sessions each day over 5 days. That's 35 sessions a week. Taking two weeks off for your hols and another for "dead" days, that equates to 1,715 per year and a turnover of £34,300.
From this you'll need to take out your expenses such as car, travel, kit, phone, admin, ect..
I'd guess that you'll probably end up with a salary of about £20K - probably not as much as that.
The part time option sounds a better bet to me! - unless you've got a mill' in the bank or are currently earning £8k a year!! :-)
thanks for all comments, duly noted..i agree that part-time will be the best option to start, but as for the maths i have done some sums and to be honest i will only look at doing this if i can charge nearer £50 for a session...a lot of money perhaps but on average with london personal trainer prices, some even charge £70-£80 per hour...and im hopeing if i hit the right people i can sell it on the lifestyle than..then the salary looks more interesting..
eric, i have public liability insurance already through my school and getting extra isnt a problem, something like £4million at the mo!
and as for room, yes fair point perhaps but the beauty of the system i do is its designed to be a realistic as possible, and so we have drills and techniques that can be used in small areas...after all if youve ever been in a packed pub on a friday night and its "kicked off"...not exactly a boxing ring to move around in...
and as for room, yes fair point perhaps but the beauty of the system i do is its designed to be a realistic as possible, and so we have drills and techniques that can be used in small areas...after all if youve ever been in a packed pub on a friday night and its "kicked off"...not exactly a boxing ring to move around in...
danielson said:
im hopeing if i hit the right people
I believe this is what's called a Freudian slip!!
If you can get £50 - £70 per session then it makes a more attractive proposition.
One thing you need to consider is building your personal "brand". I've written and published booklet on branding so mail me if you want a copy.
PS: read through my earlier posting and it sounds rather patronsising which it wasn't meant to be!! Sorry if that's what it sounded like
>> Edited by Steviebee on Wednesday 30th July 20:05
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