Launching a new product
Discussion
Hi all,
I'm looking for advice, the product I've been working on for awhile now (new type of plasterboard anchor) is going in to production in January and so I'll need to find ways to get these sold or into the market at least.
Has anyone here launched a product into this general sector and if so what would you recommend? Would you be happy to share any contacts via pm? Is there anything you would recommend I avoid at all costs?
The website should go live around the same time so I guess some SSO would be appropriate?
This is totally new to me, this was essentially a hobby product that has gone out of control!
Cheers,
Pete
I'm looking for advice, the product I've been working on for awhile now (new type of plasterboard anchor) is going in to production in January and so I'll need to find ways to get these sold or into the market at least.
Has anyone here launched a product into this general sector and if so what would you recommend? Would you be happy to share any contacts via pm? Is there anything you would recommend I avoid at all costs?
The website should go live around the same time so I guess some SSO would be appropriate?
This is totally new to me, this was essentially a hobby product that has gone out of control!
Cheers,
Pete
thebraketester said:
Get it into the hands of as many YouTube content creators as possible
Probably this ^^^^ and if you've invented a decent plasterboard anchor you'll be minted, everything I've tried has been complete rubbish.I'm guessing you're 3D printing the bits, which is great, but you might want to look into how to ramp up production / distribution quickly, sooner rather than later, in case it takes off. Doing all the printing, boxing, dispatching etc. yourself could get impossible.
Edited by Peterpetrole on Wednesday 20th November 15:12
Peterpetrole said:
Probably this ^^^^ and if you've invented a decent plasterboard anchor you'll be minted, everything I've tried has been complete rubbish.
I'm guessing you're 3D printing the bits, which is great, but you might want to look into how to ramp up production / distribution quickly, sooner rather than later, in case it takes off. Doing all the printing, boxing, dispatching etc. yourself could get impossible.
We will be putting them in influencer hands for sure!I'm guessing you're 3D printing the bits, which is great, but you might want to look into how to ramp up production / distribution quickly, sooner rather than later, in case it takes off. Doing all the printing, boxing, dispatching etc. yourself could get impossible.
Edited by Peterpetrole on Wednesday 20th November 15:12
It seems pretty decent, certainly outperforms what is already out there (rated to 40kg per fixing though testing shows they will hold up to 50kg) and doesn't require any drilling so takes about 20 seconds to install.
All injection moulded with the manufacturer handling all packaging via automation so ready to scale up according to demand.
And I hope you're right on the minted part, if I'd had a £1 for every time I've heard that about this product I'd be well on my way already!
Now we just need to get the sales pipeline in place. And that's something I really need help with
First off i'd be looking at what the opposition are doing and how they do it....
e.g. https://www.gripitfixings.co.uk/
I would take their product and look through every social media platform, website, you tube and see how they are promoting it. Google is your friend here.
Then i would be copying it and trying to make it look/do it at least a little bit better....
e.g. https://www.gripitfixings.co.uk/
I would take their product and look through every social media platform, website, you tube and see how they are promoting it. Google is your friend here.
Then i would be copying it and trying to make it look/do it at least a little bit better....
Huge topic!
Broad brush would be do some influencer seeding across YT, TT, IG.
Probably avoid Google AdWords.
Some Meta/IG ads might work depending on the audience.
Have sent you a PM in case you want to discuss on a quick call. Got a lot of help when I launched my first brand so happy to pay it forward.
Broad brush would be do some influencer seeding across YT, TT, IG.
Probably avoid Google AdWords.
Some Meta/IG ads might work depending on the audience.
Have sent you a PM in case you want to discuss on a quick call. Got a lot of help when I launched my first brand so happy to pay it forward.
pete_esp said:
We will be putting them in influencer hands for sure!
It seems pretty decent, certainly outperforms what is already out there (rated to 40kg per fixing though testing shows they will hold up to 50kg) and doesn't require any drilling so takes about 20 seconds to install.
All injection moulded with the manufacturer handling all packaging via automation so ready to scale up according to demand.
And I hope you're right on the minted part, if I'd had a £1 for every time I've heard that about this product I'd be well on my way already!
Now we just need to get the sales pipeline in place. And that's something I really need help with
Well all depends on the route you want to take, I've launched lots of products and categories in the retail sector with people like Tesco/Morrisons/ASDA the DIY chains as well as general merchandise stores like Wilkinson (RIP) and of course Amazon I'm just about to launch another new product range in the UK. It seems pretty decent, certainly outperforms what is already out there (rated to 40kg per fixing though testing shows they will hold up to 50kg) and doesn't require any drilling so takes about 20 seconds to install.
All injection moulded with the manufacturer handling all packaging via automation so ready to scale up according to demand.
And I hope you're right on the minted part, if I'd had a £1 for every time I've heard that about this product I'd be well on my way already!
Now we just need to get the sales pipeline in place. And that's something I really need help with
My route to market has always been via distribution and then into retail (both online and stores) I would approach the big distributors and retailers in your sector to pitch your product as getting it listed with the big retailers with the support of a distributor takes most of the pain away.
Some people prefer to go direct either to the consumer or the retailer but if you're a small team then the distribution channel can really help lighten the load and get you up and running.
Just make sure you've got the product protected (which I'm sure you have)
22s said:
Huge topic!
Broad brush would be do some influencer seeding across YT, TT, IG.
Probably avoid Google AdWords.
Some Meta/IG ads might work depending on the audience.
Have sent you a PM in case you want to discuss on a quick call. Got a lot of help when I launched my first brand so happy to pay it forward.
Awesome! Thanks! PM replied to Broad brush would be do some influencer seeding across YT, TT, IG.
Probably avoid Google AdWords.
Some Meta/IG ads might work depending on the audience.
Have sent you a PM in case you want to discuss on a quick call. Got a lot of help when I launched my first brand so happy to pay it forward.
Wills2 said:
Well all depends on the route you want to take, I've launched lots of products and categories in the retail sector with people like Tesco/Morrisons/ASDA the DIY chains as well as general merchandise stores like Wilkinson (RIP) and of course Amazon I'm just about to launch another new product range in the UK.
My route to market has always been via distribution and then into retail (both online and stores) I would approach the big distributors and retailers in your sector to pitch your product as getting it listed with the big retailers with the support of a distributor takes most of the pain away.
Some people prefer to go direct either to the consumer or the retailer but if you're a small team then the distribution channel can really help lighten the load and get you up and running.
Just make sure you've got the product protected (which I'm sure you have)
Thank you, that's what we were thinking - we just need to work out who the distributers are and get a foot in the door with them if we can.My route to market has always been via distribution and then into retail (both online and stores) I would approach the big distributors and retailers in your sector to pitch your product as getting it listed with the big retailers with the support of a distributor takes most of the pain away.
Some people prefer to go direct either to the consumer or the retailer but if you're a small team then the distribution channel can really help lighten the load and get you up and running.
Just make sure you've got the product protected (which I'm sure you have)
The product is patented and insured against infringement, I take my IP extremely seriously
I would speak to - https://www.pistonheads.com/gassing/profile.asp?me...
Sounds like this could be right up his street, believe he's doing something with tool retailers as well, from comments made on the business thread.
Do you have any more details? I'm intrigued.
I thought the plasterboard fixing market was pretty saturated already, so would be interesting to see how your product is different.
Sounds like this could be right up his street, believe he's doing something with tool retailers as well, from comments made on the business thread.
Do you have any more details? I'm intrigued.
I thought the plasterboard fixing market was pretty saturated already, so would be interesting to see how your product is different.
pete_esp said:
....rated to 40kg per fixing though testing shows they will hold up to 50kg
This piqued my eye. I've no idea if there are any applicable standards for fixings, I'd imagine there are. In my line of work, handles on a product should be rated for 4X load weight. I.e. doesn't sound like you've much margin there, 40kg vs test at 50kg. Make sure you're aware of any standards that would be relevant to any product claims of you could be liable if something drops and hurts someone.
Go into electrical wholesalers as well and try and get your product stocked. Most of the Edmundsons/Electric Center have free reign as to what they stock and, if I understand correctly, Backbox Repair Clips found a great deal of success from being stocked on their front counters.
And I'd be really keen to try these and spread the word too. Any details on what they're like?
And I'd be really keen to try these and spread the word too. Any details on what they're like?
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