Email marketing - do we need to outsource?
Discussion
We have been using Zoho, Brevo and Pipedrive over the past year but we're getting increasingly challenged by getting our campaigns suspended by them.
We send emails to potential customers/clients from data supplied by a reputable data supplier in the UK but every so often, we get suspended by the platforms. It mostly centres around getting (sub 2%) unsubscribes but sometimes we're just not sure.
Is this an issue that we need to resolve by using an outsourced emailing company? Or is email marketing basically impossible now without companies saying 'Please send us your marketing commutations'?
We send emails to potential customers/clients from data supplied by a reputable data supplier in the UK but every so often, we get suspended by the platforms. It mostly centres around getting (sub 2%) unsubscribes but sometimes we're just not sure.
Is this an issue that we need to resolve by using an outsourced emailing company? Or is email marketing basically impossible now without companies saying 'Please send us your marketing commutations'?
2% of a mailing list unsubscribing is, I would suggest, very good. I don't understand why they'd boot you off at this level.
What are you selling? Many platforms are using Ai to flag up or filter out potentially contentious content but the process is very ham-fisted. This is mainly affecting social media platforms but I know of others that suffer this.
Unless you get to the bottom of the issue, I don't see how it would make much difference outsourcing other than to remove the aggravation from your day-to-day stuff.
What are you selling? Many platforms are using Ai to flag up or filter out potentially contentious content but the process is very ham-fisted. This is mainly affecting social media platforms but I know of others that suffer this.
Unless you get to the bottom of the issue, I don't see how it would make much difference outsourcing other than to remove the aggravation from your day-to-day stuff.
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hstewie said:
hstewie said: Are you doing confirmed opt-in or buying lists from a "reputable data supplier" and expecting people to opt out?
I'd suggest confirmed opt-in is the expectation rather than "unsubscribe if you don't want our stuff".
Yes but how else are we supposed to market to our potential; market? (We do everything else). Email marketing has been good for us in the past and we'd like to do more but we can't just create a database of emails of people who have asked specifically to hear from us.I'd suggest confirmed opt-in is the expectation rather than "unsubscribe if you don't want our stuff".
I’m confused.
Can’t you just send emails yourself and not via a CRM who police what they’re sending?
There must be a way to recurse through a DB of addresses and send a given template email?
Ie, this kinda thing?
https://steemit.com/email/@jam35x/sending-personal...
Can’t you just send emails yourself and not via a CRM who police what they’re sending?
There must be a way to recurse through a DB of addresses and send a given template email?
Ie, this kinda thing?
https://steemit.com/email/@jam35x/sending-personal...
If you send them yourself you'll likely end up being unable to send email because people will report you for spamming them and your email provider will likely cut you off.
That's one of the reasons platforms like MailChimp or Constant Contact exist - they run the campaigns and and they are reputable and honour unsubscribes etc. and they pay attention when people complain that "I didn't sign up for this".
With all respect to Undirection if I was getting emails from his company and I didn't ask to get emails from them I'd report them as spam - because if I didn't ask for them it is spam - and lots of people feel the same.
It's getting harder to do that sort of thing and rightly so.
That's one of the reasons platforms like MailChimp or Constant Contact exist - they run the campaigns and and they are reputable and honour unsubscribes etc. and they pay attention when people complain that "I didn't sign up for this".
With all respect to Undirection if I was getting emails from his company and I didn't ask to get emails from them I'd report them as spam - because if I didn't ask for them it is spam - and lots of people feel the same.
It's getting harder to do that sort of thing and rightly so.
Roger that, I’m not an expert in this scene, I’m surprised that it’s so heavily policed given the dross my mailbox fills up with.
And it explains why lots of businesses I deal with send emails for feedback etc via other domains, likely because it’s technically spam and it needs segregating.
I thought that if you’d bought quality marketing mail lists they’d be receptive to this but obviously the mail lists aren’t quite as advertised and arguably a waste of money then, if all sending mass mail to them does is get you blacklisted.
And it explains why lots of businesses I deal with send emails for feedback etc via other domains, likely because it’s technically spam and it needs segregating.
I thought that if you’d bought quality marketing mail lists they’d be receptive to this but obviously the mail lists aren’t quite as advertised and arguably a waste of money then, if all sending mass mail to them does is get you blacklisted.
Undirection said:
We send emails to potential customers/clients from data supplied by a reputable data supplier in the UK but every so often, we get suspended by the platforms. It mostly centres around getting (sub 2%) unsubscribes but sometimes we're just not sure.
Who is we? Are you using a privateer account or a business account?
Do you check the emails you buy?
I do and I get 40% useless emails per batch when using a fiverr or else dealer.
Needless to say I won't use those again.
NickZ24 said:
Undirection said:
We send emails to potential customers/clients from data supplied by a reputable data supplier in the UK but every so often, we get suspended by the platforms. It mostly centres around getting (sub 2%) unsubscribes but sometimes we're just not sure.
Who is we? Are you using a privateer account or a business account?
Do you check the emails you buy?
I do and I get 40% useless emails per batch when using a fiverr or else dealer.
Needless to say I won't use those again.
Business account
Check for what? Opt in approval etc? Yes We don't buy from any old data supplier
DSLiverpool said:
Wrong wrong wrong - tell the reputable data supplier to detail the “send for you” service.
If no service they are not a reputable data supplier.
What sector? I’ve a company in mother & baby that makes successful brands in months.
Telecoms but I don't think that's the reason.If no service they are not a reputable data supplier.
What sector? I’ve a company in mother & baby that makes successful brands in months.
I'll ask them (Market Location) about that service which is what I am thinking we may have to do. Before my time they used a company called SoPro which emails on your behalf but you only see the emails that respond. Might have to look back at that but it wasn't cheap IIRC.
Undirection said:
Telecoms but I don't think that's the reason.
I'll ask them (Market Location) about that service which is what I am thinking we may have to do. Before my time they used a company called SoPro which emails on your behalf but you only see the emails that respond. Might have to look back at that but it wasn't cheap IIRC.
My own marketing agency used SoPro we rode them like a pony to perform above expectation and they were brilliant BUT we didn’t give them an inch. We got several 6 figure clients from them. I'll ask them (Market Location) about that service which is what I am thinking we may have to do. Before my time they used a company called SoPro which emails on your behalf but you only see the emails that respond. Might have to look back at that but it wasn't cheap IIRC.
Currently I’m working with an AI lead gen business that it might be worth chatting to. It’s cheaper than SoPro and very clever.
DSLiverpool said:
Undirection said:
Telecoms but I don't think that's the reason.
I'll ask them (Market Location) about that service which is what I am thinking we may have to do. Before my time they used a company called SoPro which emails on your behalf but you only see the emails that respond. Might have to look back at that but it wasn't cheap IIRC.
My own marketing agency used SoPro we rode them like a pony to perform above expectation and they were brilliant BUT we didn’t give them an inch. We got several 6 figure clients from them. I'll ask them (Market Location) about that service which is what I am thinking we may have to do. Before my time they used a company called SoPro which emails on your behalf but you only see the emails that respond. Might have to look back at that but it wasn't cheap IIRC.
Currently I’m working with an AI lead gen business that it might be worth chatting to. It’s cheaper than SoPro and very clever.
Undirection said:
Our company
Business account
Check for what? Opt in approval etc? Yes We don't buy from any old data supplier
Validate emails should be done before sending. Business account
Check for what? Opt in approval etc? Yes We don't buy from any old data supplier
As a mass mail hardly anyone opens a mail in html nowadays, text is a saver bet. And there, only 10 to 15 % get opened.
Email marketing is still the most effective method after fairs, and events.
As a general principle, if you haven't the scale to justify a dedicated in-house person, can't fully automate it and have the cashflow available, outsource it. Every person in your business should be maximising time spent doing whatever they're good at/produces the output they were hired for.
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