Amazon selling items cheaper

[tescorank]

So have some exact pillowcases that Amazon have and are selling for £5 a pair-I can source them for £2 inc VAT landed in the UK, will I make a profit or will Amazon just not list properly or lower there price?

[Shiv_P]

Postage, amazon fees will eat that up soon enough.

[Dr Interceptor]

tescorank said:

So have some exact pillowcases that Amazon have and are selling for £5 a pair-I can source them for £2 inc VAT landed in the UK, will I make a profit or will Amazon just not list properly or lower there price?

If you try and list them on Amazon to compete, assuming you list them at £4.99 to undercut, your Amazon fee will be around 60p, leaving you £2.40 to pack and ship the product, and make a profit.

[Silverage]

Plus you’d have to well undercut Amazon to draw the buyers away from them. A penny won’t be enough.

They’d probably still give themselves the Buy Box anyway.

[MrSparks]

It’s incredibly hard to beat Amazon on a listing. They will quite happily sell at a loss for as long as it takes for you give up.

In 90% of cases we won’t list a product when Amazon is also on the listing. We also tend to stick to products over £50-100 as it’s also pretty hard to make any real money on a £5 item that needs posting.

Maybe try making some bundles of the product with other associated products, or a twin pack. Higher average order value and Amazon likely won’t list on the new listing.