Linked in… any good?

Linked in… any good?

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Discussion

smifffymoto

Original Poster:

4,771 posts

212 months

Friday 27th January 2023
quotequote all
Do you use Linked in and how does it work for you.

Mrs S. is convinced I need a Linked in page to help promote and find clients for my cleaning business.

I,on the other hand,think it’s a waste of time and her time could be better spent on other ways to gets business.

boxst

3,801 posts

152 months

Friday 27th January 2023
quotequote all
I use LinkedIn, but just for contacts. I have got job offers through it but mainly because recruiters scan my profile. So worthwhile having that profile.

For a business, I didn't even know that was a thing. I would have thought a Facebook page would be better?

Steve57

2,164 posts

249 months

Friday 27th January 2023
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never been one to use it, 6 months ago new employee starts who regulary uses it and starts posting business posts for us and has generated a lot more enquiries but i dont think any have actually turned into extra work for us ( ventilation/ductwork manufacturer).

DaveE87

1,145 posts

142 months

Friday 27th January 2023
quotequote all
For a cleaning business? If you're targeting commercial clients (with offices etc) then maybe.

LinkedIn can be a bit of a circlejerk / brown-nosing arena for corporate types.

smifffymoto

Original Poster:

4,771 posts

212 months

Friday 27th January 2023
quotequote all
DaveE87 said:
For a cleaning business? If you're targeting commercial clients (with offices etc) then maybe.

LinkedIn can be a bit of a circlejerk / brown-nosing arena for corporate types.
I don’t really know what Linked in is,or if it can be of benefit.

Muzzer79

11,062 posts

194 months

Friday 27th January 2023
quotequote all
smifffymoto said:
I don’t really know what Linked in is,or if it can be of benefit.
Think of it like Facebook, but for business and professional activities. At least, it's supposed to be....

If you have a domestic cleaning business, forget it - stick to Facebook itself.

If you have a business cleaning business premises, it can be useful to network with clients whom you want to attract.

TCX

1,976 posts

62 months

Friday 27th January 2023
quotequote all
DaveE87 said:
For a cleaning business? If you're targeting commercial clients (with offices etc) then maybe.

LinkedIn can be a bit of a circlejerk / brown-nosing arena for corporate types.
This exactly, hilarious to see people's messages to bosses,or congratulating them for being super dooper team members wtf

DSLiverpool

15,142 posts

209 months

Saturday 28th January 2023
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We paid a social profiling company to tap up potential web clients from rival platforms. They sent the emails from our account and handed over warm leads.

Worked very well for us.

plenty

4,880 posts

193 months

Saturday 28th January 2023
quotequote all
Muzzer79 said:
smifffymoto said:
I don’t really know what Linked in is,or if it can be of benefit.
Think of it like Facebook, but for business and professional activities. At least, it's supposed to be....

If you have a domestic cleaning business, forget it - stick to Facebook itself.

If you have a business cleaning business premises, it can be useful to network with clients whom you want to attract.
This. And a company page won't by itself have any value. You have to post and engage regularly.

MOMACC

361 posts

44 months

Saturday 28th January 2023
quotequote all
For a business like yours probably not.

I'm in financial services and find it a good place to keep in touch with industry contacts, clients and prospects.

It's also a good job search tool in my world and helps to see what the competitors are doing.

Simpo Two

87,097 posts

272 months

Saturday 28th January 2023
quotequote all
smifffymoto said:
Do you use Linked in and how does it work for you.

Mrs S. is convinced I need a Linked in page to help promote and find clients for my cleaning business.

I,on the other hand,think it’s a waste of time and her time could be better spent on other ways to gets business.
Well, try it. If it gets you one new customer it could have been worth it.

Personally I prefer 'active' advertising - decide what customers you want and get on the dog phone Don't wait for the world to come to you.

FWIW

3,169 posts

104 months

Saturday 28th January 2023
quotequote all
DaveE87 said:
LinkedIn can be a bit of a circlejerk / brown-nosing arena for corporate types.
I’d never thought of it in those terms, but you’re absolutely correct!

LI works well for us - B2B

Small cleaning business…FB and Nextdoor.

Caddyshack

11,841 posts

213 months

Saturday 28th January 2023
quotequote all
LinkedIn seems to be mainly for people wanting business from you….every contact message I have ever had was someone touting for business from me.

smifffymoto

Original Poster:

4,771 posts

212 months

Sunday 29th January 2023
quotequote all
Thanks for the input chaps,my thoughts are broadly similar.

It has very little benefit to me and is not really worth it.

Mrs S come from financial services so is still in that mindset.

Geoffcapes

828 posts

171 months

Monday 30th January 2023
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With LinkedIn the trick is knowing how to use it.

I find it massively important to my businesses, and have got most (if not all) of my business from contacts I have found on there.

If you're looking for business, find someone in that industry who needs your services, connect with them and ask.
It's no different from cold calling.



GingerMunky

1,188 posts

264 months

Tuesday 31st January 2023
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Geoffcapes said:
If you're looking for business, find someone in that industry who needs your services, connect with them and ask.
It's no different from cold calling.
Agree with this, and it has it's limits like cold calling and doesn't work for certain industries or personas just like cold calling.

A weekly post to a company profile is a great start. Don't forget to tag other and use the #tags. Always invite your connections to follow you.

gareth h

3,770 posts

237 months

Tuesday 31st January 2023
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I used it quite successfully when I had my business, I only connected to people who had influence or potential influence over projects I was developing, you do need to be quite careful about the content that you post, it should educate about topics that you can help with.
I once employed a PR company and they always said you shouldn’t ask for a shag on the first date, ie develop the relationship and create the right image for yourself before asking for business otherwise you will be seen as a cold calling door knocker.

Geoffcapes

828 posts

171 months

Wednesday 1st February 2023
quotequote all
gareth h said:
I once employed a PR company and they always said you shouldn’t ask for a shag on the first date, ie develop the relationship and create the right image for yourself before asking for business otherwise you will be seen as a cold calling door knocker.
I'd disagree with this. I often connect with someone and send them an introduction message and ask about whether we could work together.
Ie shagging on the first date.
It's how I get the business. And I've got me a hell of a lot of business this way.
I guess it's all down to how you word the message.

The thing with PR companies they work on public relations, not business relations.
If you know your market, don't listen to a PR 'expert' who has probably zero knowledge of your industry from the inside.


plenty

4,880 posts

193 months

Wednesday 1st February 2023
quotequote all
I'll accept connection requests from anyone, but if they try to sell to me right away I'll delete the connection.

I also shut down cold phone callers immediately, every time. But I suppose cold calling works well enough to make it worthwhile otherwise they wouldn't do it.

Like your mate who has no fear of chatting up random women. 19 out of 20 times he'd be promptly rejected, but it was worth it for the 20th.

gareth h

3,770 posts

237 months

Wednesday 1st February 2023
quotequote all
Geoffcapes said:
gareth h said:
I once employed a PR company and they always said you shouldn’t ask for a shag on the first date, ie develop the relationship and create the right image for yourself before asking for business otherwise you will be seen as a cold calling door knocker.
I'd disagree with this. I often connect with someone and send them an introduction message and ask about whether we could work together.
Ie shagging on the first date.
It's how I get the business. And I've got me a hell of a lot of business this way.
I guess it's all down to how you word the message.

The thing with PR companies they work on public relations, not business relations.
If you know your market, don't listen to a PR 'expert' who has probably zero knowledge of your industry from the inside.
Probably more about the type of business you are, we were selling technical solutions so gestation could be 2-4 years from initial contact