Merits of advertising on your P&J

[thepeoplespal]

I'm considering getting some graphics made up to advertise my internet business on my Pride and Joy [1], but I'm a bit of a shy and retiring type.

Does anyone have any thoughts on the merits of doing so regarding size, colour, easily read fonts and location on the car?

Do I go for subtle and classy or bold as brass?



[1] I've had my Indigo Blue Pug 106 Rallye since 1998, see my profile and it still brings a smile to my face every time I drive it.

[vixpy1]

I've got the scooby marked up, has got me loads of customers.

I've got silver graphics on a dark blue car. Just the website, if you put too mcuh info, people can't remember it all.

[PetrolTed]

It works. It played a part in me meeting Mrs Ted many years ago

[thepeoplespal]

What size are your graphics and where are they placed on your Subaru?

I think I'd have to add my strap line as a minimum as "Berkswelldirect.com" doesn't exactly evoke what we do compared to "surreyrollingroad.co.uk"

[thepeoplespal]

PetrolTed said:

It works. It played a part in me meeting Mrs Ted many years ago

What? :-) you mean to say you advertised for a Mrs Ted via the graphics on your car. :-)

I've heard it all now.

[simpo two]

thepeoplespal said:

What? :-) you mean to say you advertised for a Mrs Ted via the graphics on your car. :-)

Let me guess - 'Eligible bachelor with own business - enquire within'?

[Fer]

F u kn rd ths u 2 kn hv a .com mlnre bf?

[vixpy1]

about 10cm's high, all the way along the side of the car, both sides, and small stickers on the bumber and bonnet

[PetrolTed]

thepeoplespal said:

What? :-) you mean to say you advertised for a Mrs Ted via the graphics on your car. :-)

Not quite. www.petrolheads.co.uk ... long story

[insurance_jon]

you don't run "other" types of sites as well do you ted??

[Don]

PetrolTed said:

It works. It played a part in me meeting Mrs Ted many years ago

Christ! Was that "many years ago" now!

I'm getting old...

[PetrolTed]

I think Vixpy's getting exciting by the idea of women throwing themselves at his URL now

[vixpy1]

PetrolTed said:

I think Vixpy's getting exciting by the idea of women throwing themselves at his URL now

'Stickers, I don't need no stinking stickers..'

[alunr]

Remeber to use an easy to read Sans Serif font and try printing it out to size beforehand and then walk away from the car and try to read it.

Other question (please don't be angry with me for this...) does a 106 GTi say "sucessful business" or are people going to think its just another town centre racers tuning department?

[saf]

One point of note I picked up on another forum, watch your insurance. If the car's not covered for your business the ins co can be awkward to the point of refusing to cover any claims.

[liszt]

Put a mobile number on it as well.

That way people can call you up and tell you to either press the pedal on the right or get out the chuffin' way.

[Skoda_Rob]

I've done it on my car, which can be seen here.

Defintely found it a good thing:
1. People can see the nature of the business...I've booked appointments with people at traffic lights!
2. It looks professional when turning up for deliveries and at customer sites.
3. Good for publicity/press releases, with campaigns such as the "grumpy driver" one in the link above.
4. If I drive really badly, people will phone up the 0870 number and I'll get a penny-a-minute (this has yet to happen though!)

As previously mentioned though, check with your insurance company as they could be sniffy about it...


Rob.

>> Edited by Skoda_Rob on Tuesday 29th March 17:15

[philly]

saf said:

One point of note I picked up on another forum, watch your insurance. If the car's not covered for your business the ins co can be awkward to the point of refusing to cover any claims.

Does anyone know any more about this?

I have stickers (made by PHer Viper, Racegraphics - top job) advertising my business on my car. They are quite discreet though.

However, I don't use the car for business and it's not insured for business use.

Would be very interested to know what the insurance position is.

Thanks.

Phil.

[Skoda_Rob]

philly said:

I have stickers (made by PHer Viper, Racegraphics - top job) advertising my business on my car. They are quite discreet though. However, I don't use the car for business and it's not insured for business use.

I guess it depends how your insurance company defines "business use"...technically, advertising could be construed as a business use.
But then, the line has to be drawn somewhere - for example, a Pistonheads, "GB" or National Trust sticker could be classed as advertising for those establishments, but I'd be surprised if an insurance company would note window stickers as a modification.

If in doubt, the best people to speak to are your insurance companies, as they're the ones who are going to be disputing the vehicle usage in the event of a claim...


Rob.

[thepeoplespal]

alunr said:

Remeber to use an easy to read Sans Serif font and try printing it out to size beforehand and then walk away from the car and try to read it. Other question (please don't be angry with me for this...) does a 106 GTi say "sucessful business" or are people going to think its just another town centre racers tuning department?

Now now, its not a suped-up 106 GTi it is a completely standard 106 Rallye (a much rarer and beautiful beast, especially with its white steel wheels ) and I'll not have a bad word said about the old girl. As to projecting a "successful business", I wasn't aware that the image of my car has plummeted so far into chavdom.