Increasing web traffic through Kelkoo, Dealtime...
Discussion
Been asked to investigate which are the best ways of increasing traffic to the company website.
Currently,
- there are sponsored links, like those you see on the right hand side of a Google search.
- there are companies like "Trade Doubler", "Dealtime", and "Kelkoo" who track prices and include you in those compare sites, and take a commission based on either click throughs or actual purchases, or both.
I'm trying to get some benchmark information on what are reasonable costs (and therefore what makes a good deal), and which is/are the best route to go down.
Any thoughts or suggestions very welcome.
LB
Currently,
- there are sponsored links, like those you see on the right hand side of a Google search.
- there are companies like "Trade Doubler", "Dealtime", and "Kelkoo" who track prices and include you in those compare sites, and take a commission based on either click throughs or actual purchases, or both.
I'm trying to get some benchmark information on what are reasonable costs (and therefore what makes a good deal), and which is/are the best route to go down.
Any thoughts or suggestions very welcome.
LB
IMHO PPC schemes (Adwords, Overture etc) are a very good way of reaching a highly targeted audience. If set up correctly they are a cost efficient way of driving people to your website, but they are tricky to get the campaign spot on and can get very expensive very quickly if you let them get out of hand.
used correctly highly targeted, used incorrectly a waste of time and money.
Best of luck and any specific questions feel free to email me.
used correctly highly targeted, used incorrectly a waste of time and money.
Best of luck and any specific questions feel free to email me.
Be f@cking careful with these search engines: yes, your business may go through the roof but there's every danger you'll be working for the guys there rather than your good self.
The headline numbers can be truly astonishing (Kelkoo shovels them in) but despite running round like a haemorrhoidal roadrunner on acid, there's still no Macca F1 in the garage...
From what our marketing bods reckon, it's all to do with Kelkoo's 'blunderbuss' approach to 'traffic buying' so that you suffer from tyre kickage whereas alternative engines are more measured in their target audiences.
Dealtime tends to be more efficient but Pricerunner is the best of the lot in this regard but as I said, Kelkoo will always deliver the most absolute business.
Of course, you cannot measure the proportion of additional business indirectly derived but subsequently achieved: a punter may see you on an engine then phone and order or directly e-order, thus avoiding the click-through charge and increasing your lot without you necessarily attributing accordingly.
Ultimately, the measurement of these things, when considered within an overall marketing mix, remains something of an imponderable.
In our game, our No.1 competitor has backed away from these methods of customer acquiry, entirely because of the high costs involved.
The moment I see some tosser in the offices with braces and colorful spectacles telling me it's the only way to go, I'm immediately suspicious and start to hyperventilate.
On balance, if you can avoid in your chosen sphere, do so.
And vote Tory.
Chin, chin.
>> Edited by derestrictor on Friday 18th February 11:27
The headline numbers can be truly astonishing (Kelkoo shovels them in) but despite running round like a haemorrhoidal roadrunner on acid, there's still no Macca F1 in the garage...
From what our marketing bods reckon, it's all to do with Kelkoo's 'blunderbuss' approach to 'traffic buying' so that you suffer from tyre kickage whereas alternative engines are more measured in their target audiences.
Dealtime tends to be more efficient but Pricerunner is the best of the lot in this regard but as I said, Kelkoo will always deliver the most absolute business.
Of course, you cannot measure the proportion of additional business indirectly derived but subsequently achieved: a punter may see you on an engine then phone and order or directly e-order, thus avoiding the click-through charge and increasing your lot without you necessarily attributing accordingly.
Ultimately, the measurement of these things, when considered within an overall marketing mix, remains something of an imponderable.
In our game, our No.1 competitor has backed away from these methods of customer acquiry, entirely because of the high costs involved.
The moment I see some tosser in the offices with braces and colorful spectacles telling me it's the only way to go, I'm immediately suspicious and start to hyperventilate.
On balance, if you can avoid in your chosen sphere, do so.
And vote Tory.
Chin, chin.
>> Edited by derestrictor on Friday 18th February 11:27
shadowninja said:
I'd rather pay to have the listing at the top of a search results list in google etc. I have trained my eyes to filter out the ads at the top, and left and right columns!
The problem is that no matter how much you pay someone to do that, there's no guarantee they can. Anyone who promises they'll get you to the top of Google is either lying or upto dodgy practices.
Research shows that a lot of googlers are now more likely to click on the natural results for research but the ads when they want to buy.
My wife can attest to the fact that Google Adwords can get very expensive very quickly.
Thing is that her main competitor is always up there and everywhere we look. God knows what their cash-burn must be. Maybe they're trying to gain market share (and indirectly put my wife out of business).
I've been trying to help her gain more traffic in other ways - link exchange and/or getting listed on the 'links' pages of fan sites etc., directories both paid for (Yahoo!, Gimbsy, etc.) and free (eg. DMOZ, which we've so far failed to get listed on and I think would be major of we could), participating in forums (eg. the one on the Official Betty Boop site) and mentioning her web address, stuff like that.
I also did a little bit of research into SEO and modified her web site for her. Then she went and rewrote it from scratch so I'm going to have to do that all over again sometime.
Hope some of that helps.
Thing is that her main competitor is always up there and everywhere we look. God knows what their cash-burn must be. Maybe they're trying to gain market share (and indirectly put my wife out of business).
I've been trying to help her gain more traffic in other ways - link exchange and/or getting listed on the 'links' pages of fan sites etc., directories both paid for (Yahoo!, Gimbsy, etc.) and free (eg. DMOZ, which we've so far failed to get listed on and I think would be major of we could), participating in forums (eg. the one on the Official Betty Boop site) and mentioning her web address, stuff like that.
I also did a little bit of research into SEO and modified her web site for her. Then she went and rewrote it from scratch so I'm going to have to do that all over again sometime.
Hope some of that helps.
simpo two said:
dick dastardly said:
Anyone who promises they'll get you to the top of Google is either lying or upto dodgy practices.
I had a cold call once from a company claiming to get me in the top 10 Google results. I said 'So you can only have up to ten customers then?'
The way they do this is to target non-competitive keywords, so for example I had a guy that said he could get me into the top 10 for 'printers in wakefield' - I said, yeah I could do that easily as there's only about 10 printers in Wakefield! Can you get me into the top 10 for just 'printers' though? - which has millions of results, "errr, no" he replied.
They get their results site into the top 10 and display their results when the visitor clicks on their site. A results page within a results page if you like.
I wouldn't have thought WHSmith would have a problem with traffic! I've seen Amazon (or their affiliates) use targetted pop-unders etc.
We've used Kelkoo and E-Directory but haven't had much success, but WHSmith might fair better, because of the brand name most of the sales work is already done.
As for increasing traffic generally? I've seen traffic to one of my sites increase 10 fold in the last 6 months for a competitive keyword - My life is almost dictated by Google these days
>> Edited by schueymcfee on Tuesday 22 February 10:08
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