Google Adwords
Discussion
Does anyone here use it?
I've not had a spot for a long time, my last experience was that its a great way to spend a lot of money quickly without seeing much of a return.
Anyone got any good experience with it? Does it actually work?
Someone said its a good way to actually boost your page rank too, as all of the sites now carrying adverts will generate the link back?
I've not had a spot for a long time, my last experience was that its a great way to spend a lot of money quickly without seeing much of a return.
Anyone got any good experience with it? Does it actually work?
Someone said its a good way to actually boost your page rank too, as all of the sites now carrying adverts will generate the link back?
Hi,
We use it quite a lot in 'spurts' i.e. for generating business when it's quiet. It works very well but it's expensive if you want to be the very top ad ie. number 1 position. We pay roughly £5.50/click which is a big hit but our services generate income on a monthly basis so the initial hit is not too bad spread over 12 months.
We use it quite a lot in 'spurts' i.e. for generating business when it's quiet. It works very well but it's expensive if you want to be the very top ad ie. number 1 position. We pay roughly £5.50/click which is a big hit but our services generate income on a monthly basis so the initial hit is not too bad spread over 12 months.
Hi,
Used to use it a lot. In fact about 18 months ago I was probably in the top 3 buyers in the UK!
If used well, it is a fantastic way to generate money but there is a lot of skill behind getting your srategy correct. If it's wrong it can be a total waste of time and money.
Google offer a range of tools to help you get it right but these on the whole are not great. The only way to get it right is to either examine the results from each word very carefully and then pull those that don't get the result or to work with agencies and companies that have the expertise in house. Most are not terribly good though and will end up costing you far more!
In short - keep a very close eye on it. When it works it is amazing and when it dosen't, it is very, very expensive!
Hope that is of some help
Used to use it a lot. In fact about 18 months ago I was probably in the top 3 buyers in the UK!
If used well, it is a fantastic way to generate money but there is a lot of skill behind getting your srategy correct. If it's wrong it can be a total waste of time and money.
Google offer a range of tools to help you get it right but these on the whole are not great. The only way to get it right is to either examine the results from each word very carefully and then pull those that don't get the result or to work with agencies and companies that have the expertise in house. Most are not terribly good though and will end up costing you far more!
In short - keep a very close eye on it. When it works it is amazing and when it dosen't, it is very, very expensive!
Hope that is of some help
Currently spend over £100k PA on AdWords for our clients and the results can be VERY good.
I would advise possibly looking at getting this managed by someone else as if you get it wrong it can cost big bucks.
We usually only charge about 15% management fee, and everyone of our clients has said this is worth it's weight in gold! (blatant spam I know - sorry Ted!)
I would advise possibly looking at getting this managed by someone else as if you get it wrong it can cost big bucks.
We usually only charge about 15% management fee, and everyone of our clients has said this is worth it's weight in gold! (blatant spam I know - sorry Ted!)
I spend about £1k a month on both Adwords and Overture (its main competitor/subsitite) and simply couldn't live without them.
I have incresed sales leads in my company from 1 a month to over 5 a day. The average lead in my industry is £100+, I get them with Adwords for about £7.
It took a lot of research and work but now I am at the point where it pretty much manages itself and is brining in returns we only dreamed about his time last year.
My main recomendations:
Make as many relevant keyword combinations as possible. I add more everytime I can and at last count had a few thousand.
Put relevant keywords into small(ish) groups and make an advert for each group. Make sure that the advert shows what they are searching for (preferably in both the title and main body) if it doesn't then start a new group.
To test the water create your campaigns, ads and keyword lists and simply bid 5p for each one with a daily budget of a few £. You will get small traffic whilst it gives you time to learn it, before you start increasing your bids.
Oh, and make sure your site is user-friendly and can convert. All the traffic in the world is uselss if your site turns people away.
I have incresed sales leads in my company from 1 a month to over 5 a day. The average lead in my industry is £100+, I get them with Adwords for about £7.
It took a lot of research and work but now I am at the point where it pretty much manages itself and is brining in returns we only dreamed about his time last year.
My main recomendations:
Make as many relevant keyword combinations as possible. I add more everytime I can and at last count had a few thousand.
Put relevant keywords into small(ish) groups and make an advert for each group. Make sure that the advert shows what they are searching for (preferably in both the title and main body) if it doesn't then start a new group.
To test the water create your campaigns, ads and keyword lists and simply bid 5p for each one with a daily budget of a few £. You will get small traffic whilst it gives you time to learn it, before you start increasing your bids.
Oh, and make sure your site is user-friendly and can convert. All the traffic in the world is uselss if your site turns people away.
Until recently I was spending £2k per month on Adwords now I am receiving the same number of clicks and sales and only spending £300 per month on adwords. This was done by simply tweaking my campaigns.
It works but you have to get it right or as said it can be expensive however there is no quicker or more effective way to drive traffic to your site.
Sam
It works but you have to get it right or as said it can be expensive however there is no quicker or more effective way to drive traffic to your site.
Sam
alanc5 said:
Does anyone here use it?
I've not had a spot for a long time, my last experience was that its a great way to spend a lot of money quickly without seeing much of a return.
Anyone got any good experience with it? Does it actually work?
Someone said its a good way to actually boost your page rank too, as all of the sites now carrying adverts will generate the link back?
Well we are currently spending around £5 a day for our dress business (being run on a shoestring budget)and it has certainly started to bring traffic to our site and a few sales as well. We are only paying between 4p - 6p a click (for most terms) mind you.
It is important to not go for the generic terms as in reality you just waste your money. i.e. "dress" cost us a fortune without any sales, but "plus size evening dress" is less likely to be typed in, but more likely to lead to a purchase than just "dress".
Target your keywords to phrases and take people to the exact page where your item is for sale. So if "red dress" is typed in it goes to the page with red dresses and "little black dress" goes to black dresses.
It also pays to think outside the box for your keywords, so that you are distinguished from your competition.
alanc5 said:
Does anyone here use it?
I've not had a spot for a long time, my last experience was that its a great way to spend a lot of money quickly without seeing much of a return.
Anyone got any good experience with it? Does it actually work?
Someone said its a good way to actually boost your page rank too, as all of the sites now carrying adverts will generate the link back?
Well we are currently spending around £5 a day for our dress business (being run on a shoestring budget)and it has certainly started to bring traffic to our site and a few sales as well. We are only paying between 4p - 6p a click (for most terms) mind you.
It is important to not go for the generic terms as in reality you just waste your money. i.e. "dress" cost us a fortune without any sales, but "plus size evening dress" is less likely to be typed in, but more likely to lead to a purchase than just "dress".
Target your keywords to phrases and take people to the exact page where your item is for sale. So if "red dress" is typed in it goes to the page with red dresses and "little black dress" goes to black dresses.
It also pays to think outside the box for your keywords, so that you are distinguished from your competition.
Your competition looks as if it is already using the adword "convea" to create sales.
>> Edited by thepeoplespal on Tuesday 19th October 16:23
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