Some website reseacrh feedback please?
Discussion
Hi guys,
Am carrying out some research for a client and would like your help!
They are setting up an online shop selling electrical items, and I would like some feedback on what you like to see in online shops.
Do you like lots of detail, or just the basics?
A few examples I have chosen to get some feedback on are below - which of these do you prefer and why.
1.) www.caraudiodirect.com
2.) www.wiggle.co.uk
3.) www.amazon.co.uk
4.) www.cel-direct.com
5.) www.ebuyer.com
Cheers
Chris
Am carrying out some research for a client and would like your help!
They are setting up an online shop selling electrical items, and I would like some feedback on what you like to see in online shops.
Do you like lots of detail, or just the basics?
A few examples I have chosen to get some feedback on are below - which of these do you prefer and why.
1.) www.caraudiodirect.com
2.) www.wiggle.co.uk
3.) www.amazon.co.uk
4.) www.cel-direct.com
5.) www.ebuyer.com
Cheers
Chris
For electrical items I want lots of details, dimensions, weight, technical specification, good photos of the connections, links to reviews. I want a price including VAT and postage clearly displayed.
I don't want to have to register to purchase anything, let alone to see the final price to me.
I don't want to have to register to purchase anything, let alone to see the final price to me.
Caraudio direct I always thought was quite a good site, pretty comprehensive with a reasonable amount of detail. Good cross and up sell etc.
Wiggle?? Horrid, too much on one page, silly scrolling navigation. Needs sorting.
Once you get past it the level of detail for specific items seeme fine.
Amazon, brilliant. I know it has serious flaws but they just keep making it better. Excellent 'user experience'.
Cel-direct. looks nasty, not a huge level of detail.
However reasonably easy to navigate
Ebuyer, a site I use a fair bit and think it is reaonsable, they have a huge amount of kit. Some of the product descriptions are a bit pants.
In summary, the only reason people use the internet is to get stuff (in the case of PH, friends
) So make it weasy for people to find what they want, if it is technical then let them drill into the level the need. Do simple cross sell/ up sell, make them aware they might need a mounting kit or for another £10 they can have something that os three times as good. Make the paymebnt process simple, credit cards don't piss about thinking that paypal and the like are acceptable. Also put the returns poilicy clearly on the site.
However all of this is utterly pointless if they cannot fulfill the order. They need to ensure the fulfillment side is sorted and they have access to the stock, couriers etc,etc.
Lastly, I like real time stock and availability, if it is in stock then tell them, if not then tell them when they will be there.
D
Wiggle?? Horrid, too much on one page, silly scrolling navigation. Needs sorting.
Once you get past it the level of detail for specific items seeme fine.
Amazon, brilliant. I know it has serious flaws but they just keep making it better. Excellent 'user experience'.
Cel-direct. looks nasty, not a huge level of detail.
However reasonably easy to navigate
Ebuyer, a site I use a fair bit and think it is reaonsable, they have a huge amount of kit. Some of the product descriptions are a bit pants.
In summary, the only reason people use the internet is to get stuff (in the case of PH, friends
) So make it weasy for people to find what they want, if it is technical then let them drill into the level the need. Do simple cross sell/ up sell, make them aware they might need a mounting kit or for another £10 they can have something that os three times as good. Make the paymebnt process simple, credit cards don't piss about thinking that paypal and the like are acceptable. Also put the returns poilicy clearly on the site. However all of this is utterly pointless if they cannot fulfill the order. They need to ensure the fulfillment side is sorted and they have access to the stock, couriers etc,etc.
Lastly, I like real time stock and availability, if it is in stock then tell them, if not then tell them when they will be there.
D
If you know exactly what you want to buy then use one of the 'find the lowest price' search engines. If you want to browse and find further product information so you can discriminate between product features, user benefits etc then you need a website that organises in this way. So access to full technical descriptions, not some wag's summary of what he/she thinks is important - I want manufacturers spec info and then I'm interested to see links to product reviews by technical specialists and then product reviews by customers.
For example I spent over 90 mins last evening trying to find an answerphone with full-duplex, handsfree conferencing with a mute facility - prices range from £100 to over £1000. I went to a lot of sites that had such devices but many had little tech info and it was not possible to make a decision at those sites so they lost my business until I had isolated the ideal device and then I did a search to find the cheapest (unbelievable price variance between different outlets BTW!).
I won't use any site that requires me to register before browsing their catalogue and I will not order unless there's an inventory icon showing it's in stock.
I do like Amazon and every time I go to buy somethin online I always visit this site - and often end up back there to buy.
>> Edited by Hut49 on Thursday 9th September 09:45
For example I spent over 90 mins last evening trying to find an answerphone with full-duplex, handsfree conferencing with a mute facility - prices range from £100 to over £1000. I went to a lot of sites that had such devices but many had little tech info and it was not possible to make a decision at those sites so they lost my business until I had isolated the ideal device and then I did a search to find the cheapest (unbelievable price variance between different outlets BTW!).
I won't use any site that requires me to register before browsing their catalogue and I will not order unless there's an inventory icon showing it's in stock.
I do like Amazon and every time I go to buy somethin online I always visit this site - and often end up back there to buy.
>> Edited by Hut49 on Thursday 9th September 09:45
Gassing Station | Business | Top of Page | What's New | My Stuff