Search Engine Optimisation
Discussion
Hi, hopefully somebody can help or give advice.
I am trying to increase the ranking we get with the major search engines in the UK. I have had quotes from a few hundred pounds to £10k + for a 12 month contract. I have had companies talk about ethical optimisation and unethical, ethical being the most expensive.
Has anybody had any good experience with optimisation companies or can recommend any.
The other alternative is I put the money into Google adwords etc.
Any help gratefully accepted.
Phil
I am trying to increase the ranking we get with the major search engines in the UK. I have had quotes from a few hundred pounds to £10k + for a 12 month contract. I have had companies talk about ethical optimisation and unethical, ethical being the most expensive.
Has anybody had any good experience with optimisation companies or can recommend any.
The other alternative is I put the money into Google adwords etc.
Any help gratefully accepted.
Phil
Say a bit more about your website and what you aim to achieve? Is your target market quite specialist?
There are a lot of cowboys out there so be careful - if you do pay for any work to be done ask to see current contracts and check for yourself how they appear in search engines.
Don't discount paid advertising, even in quite a densely populated sector we made a profit on it for a while Google Adwords and Overture, until high bid prices made it unviable.
There are a lot of cowboys out there so be careful - if you do pay for any work to be done ask to see current contracts and check for yourself how they appear in search engines.
Don't discount paid advertising, even in quite a densely populated sector we made a profit on it for a while Google Adwords and Overture, until high bid prices made it unviable.
Theres a bit of software called Hello Engines that inserts pertinent meta tags into all your pages and creates a robot.txt etc.
I was suprised to see, on setting up 'er indoors corporate website that Google picks it up and indexes it pretty quickly.
Its only been up for a month or so and she already fills all the hits on page one.
I was suprised to see, on setting up 'er indoors corporate website that Google picks it up and indexes it pretty quickly.
Its only been up for a month or so and she already fills all the hits on page one.
I think they're a waste of money personally - do the research on the web for seo forums and follow that advice - its free, and you'll (generally) understand exactly what is required.
A whole lot of page ranking depends on what your keywords are - if they are popular then you've got a lot of work to do.
Metatags aren't the real answer anymore - keyword-rich content, external links, title tags, descriptions, tags on internal links seem to be the things that work these days, but the search engines keep on changing the goal posts..
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A whole lot of page ranking depends on what your keywords are - if they are popular then you've got a lot of work to do.
Metatags aren't the real answer anymore - keyword-rich content, external links, title tags, descriptions, tags on internal links seem to be the things that work these days, but the search engines keep on changing the goal posts..
(I imagine search engines try to avoid looking for things put in by software as it's not useful to the searchees. For example, you want the most popular site, not the one that's spent the most on clever metatag inserters and gubbins like that.
For my part, if you type 'plasma hire' into google.co.uk my site is halfway up page one - which for a simple site I made myself in MS FP I'm rather pleased with!
For my part, if you type 'plasma hire' into google.co.uk my site is halfway up page one - which for a simple site I made myself in MS FP I'm rather pleased with!
£10k Efinell ! you would probably need to bring in 100k+ to justify spending that.
Tell you what, I’ll charge you only £5k and use websites like this one to get your site listed for free http://submitexpress.com/
Spend the money on getting your site designed properly, any decent designer should know how to optimise your site for search engines.
One of the things our company may consider in the future is the ‘click and pay’ situation, whereby search engines will place your details at the top of the rankings but you only pay them if someone clicks on the link, seems like the best option to me. Is that what the adwords thing you mention is?
Tell you what, I’ll charge you only £5k and use websites like this one to get your site listed for free http://submitexpress.com/
Spend the money on getting your site designed properly, any decent designer should know how to optimise your site for search engines.
One of the things our company may consider in the future is the ‘click and pay’ situation, whereby search engines will place your details at the top of the rankings but you only pay them if someone clicks on the link, seems like the best option to me. Is that what the adwords thing you mention is?
Hi Phil,
I run an SEO and Internet Marketing company so please feel free to email me through my profile and I'd be more than happy to advise/assist where possible.
As people have stated, it is not rocket science but there is certainly more to it then meets the eye (hence the existance of companies like mine!)
Cheers
Chris
I run an SEO and Internet Marketing company so please feel free to email me through my profile and I'd be more than happy to advise/assist where possible.
As people have stated, it is not rocket science but there is certainly more to it then meets the eye (hence the existance of companies like mine!)
Cheers
Chris
if you're targeting competitive key phrases then submitexpress / other gimmicks or doing it yourself aren't going to work (in google anyway). the only company that i know of that fully understands the new google is spannerworks. they are expensive but as the saying goes you get what you pay for.
Why not do AdWords aswell? Spread low bids (a couple of pence) across hundreds of keywords. If done well then you should get a lot of very cheap enquiries
If you come within the first few results of the SERPs then why not also be on the first page or two of the sponsored results? - research shows that lots of searchers look at one or the other so maximise your exposure
If you come within the first few results of the SERPs then why not also be on the first page or two of the sponsored results? - research shows that lots of searchers look at one or the other so maximise your exposure
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