Gone very quiet
Discussion
Dave_V6 said:
Organic is all but dead & you know it
When's the funeral?
ETA: The last thing you want to be doing is using an SEO service on a commission basis, I've heard plenty of stories of it going great for 6-12months til the website is relegated to purgatory with a manual penalty or you're on the rank & rent model which means you'll never own the website. For highly competitive services/products you have to box clever
Edited by Si1295 on Friday 17th May 10:14
sayerbloke said:
Sorry, but how do you get that data, please? ??. If it’s a long story but you’re still happy to share (and so this post doesn’t go even further off track!) I’m happy to receive response by email!
It depends on the platform you use. That shop is using WooCommerce and RankMath is pulling the traffic source data. I assume you’d be able to do similar (minus attributing it to the order) through GA4 &/or Tag Manager Note: I have no idea how the tracking works or if it passes GDPR. Probably something I should check now I’ve given it a thoughtForester1965 said:
People are far thicker than you imagine. They will enter financial details on a site that to someone switched on is obviously not what the thick people think it is. It's very depressing.
Our company name is very close to that of a big pensions company. Every day people ask us about their pension and many send in all their details and even ID documents! If the internet taught us anything, it's how thick the majority of people can be.Si1295 said:
Dave_V6 said:
Organic is all but dead & you know it
When's the funeral?
ETA: The last thing you want to be doing is using an SEO service on a commission basis, I've heard plenty of stories of it going great for 6-12months til the website is relegated to purgatory with a manual penalty or you're on the rank & rent model which means you'll never own the website. For highly competitive services/products you have to box clever
Time period on those sales? A day, a week?
C P A W?
"Google Shopping" sales, you don't have ANY paid campaigns running as well?
You don't run Ads at all?
what happened to selling a related item cheap on Amazon and popping a leaflet / QR code in with it. Not FBS obviously. ninepoint2 said:
a311 said:
The latest round of TSB closures included my local branch. Problem is there are only two building societies left the next closest TSB is a 50 min round trip away.
Still need to make cash deposits but more so get cash for a float for the till. Going to have to look at what alternatives are available and ask around.
In the last 4 years We've had a Natwest, HSBC, and recently Halifax beaches close all nice old Georgian buildings. One became a weed farm, one a bar. Go back a decade and there's another 3 that have closed.
I can't remember the last time I used cash, here or abroad, is your business based on a demographic that are wary of electronic transactions?, if not why don't you opt to just take card payments, lots are doing that now IME. I guess there are costs to that, but dealng with all the implications of cash every day must mean these costs make life much more bearable?Still need to make cash deposits but more so get cash for a float for the till. Going to have to look at what alternatives are available and ask around.
In the last 4 years We've had a Natwest, HSBC, and recently Halifax beaches close all nice old Georgian buildings. One became a weed farm, one a bar. Go back a decade and there's another 3 that have closed.
I'd quite happily go full card payment as it would be easier to pass some on the transaction fees to customers. As it stands we're paying anywhere between 6 and 10k per annum on card fees.
Went to a bar in Edinburgh recently first drinking establishment that I've came across that was strictly card only.
Dave_V6 said:
Let's have some context....
Time period on those sales? A day, a week?
C P A W?
"Google Shopping" sales, you don't have ANY paid campaigns running as well?
You don't run Ads at all?
Those sales were within a 16 hour time period and I'll admit I cherry picked a run which had no "direct" source. CPAW is the verification checks when a customer pays by card, blank means it's a PayPal transaction.Time period on those sales? A day, a week?
C P A W?
"Google Shopping" sales, you don't have ANY paid campaigns running as well?
You don't run Ads at all?
No ads, no links built or bought, no paid campaigns, just Google Shopping through the free option. 2 orders contained items which can only be bought through that site (spare products for something else the company sells) and the £550 order is drop shipped (not super saturated, but there's more than enough people selling them online).
My view on it all is that sales/leads are water. You can turn the tap on (PPC), cart it from a local well (email campaigns) or dig for a water source (SEO) and, with the s
t show that side of the business is currently, there's more than enough coming from the water source I dug a couple of years ago 
If I was dying of thirst I'd have no issue with turning the tap on.To add a tip to the thread, I've had good results for category pages from putting a price in the meta title e.g. Mowers from £299 - [Website Name] to use one of the thread users as an example. A rough guesstimate is 20% of sales is for the cheapest option.
Edited by Si1295 on Wednesday 22 May 06:21
Edited by Si1295 on Wednesday 22 May 06:22
Edited by Si1295 on Wednesday 22 May 06:23
monkfish1 said:
GardeningEcomm said:
I'm curious to know where ecommerce will end up?
I think the power that Google/Meta/Amazon have over the market is quite frightening.
Unsurprisingly they seem happy to ratchet up the costs.
Something i ponder often.I think the power that Google/Meta/Amazon have over the market is quite frightening.
Unsurprisingly they seem happy to ratchet up the costs.
I dont have any answers, but they cant keep taking more and more indefintely.
Or a few genuinely good resellers like Military 1st (sell Klean Kanteen stuff, pretty sure I went direct last time though)
Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?
Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.
All this ‘power’ is a few regulatory moves away from being nerfed.
Or if these tech giants get all aggressive over protecting walled gardens… ie, Google/meta/amazon/Microsoft/apple are all arguably increasingly advert businesses… that regulations will subdue their ability to do what they have been doing which is pretty terrible subversive spying/profiling of unaware internet users.
Mr Whippy said:
Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?
Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.
Definitely yes and yes to these two Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.
In massive numbers
Si1295 said:
Those sales were within a 16 hour time period and I'll admit I cherry picked a run which had no "direct" source. CPAW is the verification checks when a customer pays by card, blank means it's a PayPal transaction.
No ads, no links built or bought, no paid campaigns, just Google Shopping through the free option. 2 orders contained items which can only be bought through that site (spare products for something else the company sells) and the £550 order is drop shipped (not super saturated, but there's more than enough people selling them online).
My view on it all is that sales/leads are water. You can turn the tap on (PPC), cart it from a local well (email campaigns) or dig for a water source (SEO) and, with the st show that side of the business is currently, there's more than enough coming from the water source I dug a couple of years ago If I was dying of thirst I'd have no issue with turning the tap on.
To add a tip to the thread, I've had good results for category pages from putting a price in the meta title e.g. Mowers from £299 - [Website Name] to use one of the thread users as an example. A rough guesstimate is 20% of sales is for the cheapest option.
Thanks for the honest reply.No ads, no links built or bought, no paid campaigns, just Google Shopping through the free option. 2 orders contained items which can only be bought through that site (spare products for something else the company sells) and the £550 order is drop shipped (not super saturated, but there's more than enough people selling them online).
My view on it all is that sales/leads are water. You can turn the tap on (PPC), cart it from a local well (email campaigns) or dig for a water source (SEO) and, with the s
t show that side of the business is currently, there's more than enough coming from the water source I dug a couple of years ago If I was dying of thirst I'd have no issue with turning the tap on.To add a tip to the thread, I've had good results for category pages from putting a price in the meta title e.g. Mowers from £299 - [Website Name] to use one of the thread users as an example. A rough guesstimate is 20% of sales is for the cheapest option.
Mr Whippy said:
I do use Amazon for convenience, but only buy from Amazon if I can help it.
Or a few genuinely good resellers like Military 1st (sell Klean Kanteen stuff, pretty sure I went direct last time though)
Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?
Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.
All this ‘power’ is a few regulatory moves away from being nerfed.
Or if these tech giants get all aggressive over protecting walled gardens… ie, Google/meta/amazon/Microsoft/apple are all arguably increasingly advert businesses… that regulations will subdue their ability to do what they have been doing which is pretty terrible subversive spying/profiling of unaware internet users.
Google - sponsored links = paid ads. Usually the top few results. Yes a lot of people click on them.Or a few genuinely good resellers like Military 1st (sell Klean Kanteen stuff, pretty sure I went direct last time though)
Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?
Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.
All this ‘power’ is a few regulatory moves away from being nerfed.
Or if these tech giants get all aggressive over protecting walled gardens… ie, Google/meta/amazon/Microsoft/apple are all arguably increasingly advert businesses… that regulations will subdue their ability to do what they have been doing which is pretty terrible subversive spying/profiling of unaware internet users.
Yes, people click on FB ads. Ad blockers don’t filter those out if you use the FB app (one of the many reasons FB want you to use the app).
Re the big players, the expected price of a whole class of services is now free, from search engines to software. Those things are paid for, of course, by ads. Some people *are* willing to pay to remove the ads - see Netflix, Youtube Premium, etc - which is tantamount to acknowledging there has to be a cost somewhere for the service.
TownIdiot said:
Mr Whippy said:
Meta, how? Do people genuinely go on Facebook and click adverts to buy stuff?
Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.
Definitely yes and yes to these two Google? I find items but then go direct. Do people genuinely click on adverts? I’m fairly sure my browser warns/blocks me if I click on adverts like that.
In massive numbers
You only have to look at Google's profits each quarter.
As for regulation, not a chance.
Google will win the DOJ case, too many people in power either have shares or have family who work in these places.
Not corrupt.......much.
Here's an example of consumer behaviour on Google.
In the financial advice world, someone rings their pension company and asks for some advice. The pension company say they can't give advice and you need a financial adviser. They say they can't recommend a specific adviser but if the person goes on the internet and looks on Unbiased.co.uk they can find one (Unbiased is a directory for finding IFAs).
The person goes on to Google, types in 'Unbiased co uk' (try it), and the top result will almost certainly* (*not always) be a lead generator (not Unbiased, though they do advertise and they appear top on organic). People a happily click on the advert, enter their details and off they go, none the wiser they've never visited the place the pension company told them to go.
In the financial advice world, someone rings their pension company and asks for some advice. The pension company say they can't give advice and you need a financial adviser. They say they can't recommend a specific adviser but if the person goes on the internet and looks on Unbiased.co.uk they can find one (Unbiased is a directory for finding IFAs).
The person goes on to Google, types in 'Unbiased co uk' (try it), and the top result will almost certainly* (*not always) be a lead generator (not Unbiased, though they do advertise and they appear top on organic). People a happily click on the advert, enter their details and off they go, none the wiser they've never visited the place the pension company told them to go.
Frimley111R said:
Forester1965 said:
People are far thicker than you imagine. They will enter financial details on a site that to someone switched on is obviously not what the thick people think it is. It's very depressing.
Our company name is very close to that of a big pensions company. Every day people ask us about their pension and many send in all their details and even ID documents! If the internet taught us anything, it's how thick the majority of people can be.My Bank details are 40-447-858, account # 4175eleventy
My mother's maiden name is Charlie
My password is password
Could you check my pension?
I had a phone call from an 'SEO Expert' the other day saying that our search terms or keywords were concerning as we were ranking high for 'free chlorine'.
He was concerned as it suggested we were giving away free product, and was being a proper smart arse with me on the phone, talking to me like a complete and utter idiot (I build and maintain all of our websites, and do all our SEO in house).
I had to explain to him that 'free chlorine' is a term within our industry, and that if someone is told to increase their free chlorine levels, surely ranking well for that is a good thing.
He was concerned as it suggested we were giving away free product, and was being a proper smart arse with me on the phone, talking to me like a complete and utter idiot (I build and maintain all of our websites, and do all our SEO in house).
I had to explain to him that 'free chlorine' is a term within our industry, and that if someone is told to increase their free chlorine levels, surely ranking well for that is a good thing.
TownIdiot said:
They even automatically suggest your rival's names as search terms for your own adverts.
I have a vague understanding of it all and I still click on the wrong stuff.
Edited to add - it's not really a true search engine anymore. Far too skewed towards those that pay.
I think it’s rather than your rivals have bid on that search so as to appear highly - I’ve never been involved in search ads, only performance and display. But I’m absolutely baffled people on here are questioning whether people click and use ads on Meta (who also own Instagram don’t forget, VERY shopable ad units) and Google. It’s why any temporary drop in their share price will always recover. These companies make LOTS of money and advertising is always on. I have a vague understanding of it all and I still click on the wrong stuff.
Edited to add - it's not really a true search engine anymore. Far too skewed towards those that pay.
okgo said:
I think it’s rather than your rivals have bid on that search so as to appear highly - I’ve never been involved in search ads, only performance and display. But I’m absolutely baffled people on here are questioning whether people click and use ads on Meta (who also own Instagram don’t forget, VERY shopable ad units) and Google. It’s why any temporary drop in their share price will always recover. These companies make LOTS of money and advertising is always on.
They certainly used to pre populated suggested search terms and in my experience this included rivals names.I got involved in a heated debate with one very angry competitor over it.
This was a few years ago though
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