JLR Sales Figures

[norscot]

Looks like Land Rover are having a bumper year of sales, including large increase in the UK according to their results news release

Seems to paint a much rosier picture than some of the online chatter about insurance woes affecting range Rover sales.

[camel_landy]

Good news for the UK bits of the business.

As for the details behind the figures, it'd be interesting to be able to scratch a little deeper.

• Insurance - These are Global figures, I suspect the insurance problems are more of a UK problem.
• Insurance - Again, these are new car figures and it's the new cars which they've focused their efforts on fixing the security issues. Whilst the new car figures are rosy, they have little or no interest in providing fixes for older models.
• Sales Targets - I wonder how many 'Pre-Registered' cars are in those figures, due to dealerships having to meet their sales targets.

M

[Good Plan Ted]

Ex LR punter of 20y I’ll never go back Porkers are cooler.

[Forester1965]

For context, FY2024 JLR sold 432k vehicles, which represents a 30% drop against their 2017 figure of 621k.

[Andeh1]

For context they've made no secret of going after high end sales vs quantity of sales. Sell less but at a bigger premium.

[Zio Di Roma]

Forester1965 said:

For context, FY2024 JLR sold 432k vehicles, which represents a 30% drop against their 2017 figure of 621k.

I am not anticipating a YoY improvement in their numbers.

[Chasing Potatoes]

Two biggest increases are the RR Sport and e-Pace. By some distance.

[Forester1965]

Andeh1 said:

For context they've made no secret of going after high end sales vs quantity of sales. Sell less but at a bigger premium.

According to their annual reports Range Rover badged models sold 274k (45% of sales) in 2017/18 and 168k (47% of sales) in 22/23 (despite these being prioritised for production during chip shortages). The high margin models don't seem to have grown much in proportion.

In 2017/18 they made a pre-tax profit of £1.5bn and 22/23 a loss of £60m.

Edited by Forester1965 on Tuesday 16th April 07:56

[Forester1965]

To be fair, I should add though not complete the figures for FY24 are looking much healthier. Will.be interesting to see what it looks like full year, inflation adjusted.

[Wills2]

LR were 17.5% up for Q1 vs LY, it's Jaguar that had the sales leap of over 100%, 106.19% to be exact, that smacks of pre registered vehicles or a fire sale at unprofitable pricing given they have no new models to account for that rise.

[bakerstreet]

Good Plan Ted said:

Ex LR punter of 20y I’ll never go back Porkers are cooler.

and they probably work when you need them.

I'm on both Cayenne and LR groups on FB and are there are number of Porsche owners who have happily made the jump but many will admit that when the LRs are working they are simply the best in class.

[akadk]

Forester1965 said:

Andeh1 said:

For context they've made no secret of going after high end sales vs quantity of sales. Sell less but at a bigger premium.

According to their annual reports Range Rover badged models sold 274k (45% of sales) in 2017/18 and 168k (47% of sales) in 22/23 (despite these being prioritised for production during chip shortages). The high margin models don't seem to have grown much in proportion.

In 2017/18 they made a pre-tax profit of £1.5bn and 22/23 a loss of £60m.

Edited by Forester1965 on Tuesday 16th April 07:56

And tell me the average sales value of the L460/1 vs L494 / L405

[Forester1965]

What's the % margin difference per unit?

[bakerstreet]

Andeh1 said:

For context they've made no secret of going after high end sales vs quantity of sales. Sell less but at a bigger premium.

I'd imagine the fewer sales numbers also make the headache of aftersales slightly easier. Also, in reality they don't have a high volume product anymore. The Discovery Sport is outclassed in many areas and is overdue a major replacement, but I am not sure we will even get one.

[coetzeeh]

LR sells more vehicles than Tesla in the UK, even before the recent BEV slump.

[Defcon5]

Half of those sales will be insurance replacements