Land Rover to restore 25 Series 1's
Discussion
Could find anything on the LR forums. It seems LR are going to buy up 25 Series 1's for a full factory refurbishment and presume resale see here on their IG account https://instagram.com/p/BD3ZV5FkFOl/
If there's already a thread please just link to it.....
If there's already a thread please just link to it.....
Edited by HarryW on Saturday 9th April 08:06
The Heritage team have been driving around the UK talking to various 'specialists' about parts and manufacture etc.
They now have a team of skilled workers and they need to keep them utilised on projects. Plus, these should be the projects that lead to some new parts being made and available. Sadly it will almost certainly lead to some rewriting of history.
They now have a team of skilled workers and they need to keep them utilised on projects. Plus, these should be the projects that lead to some new parts being made and available. Sadly it will almost certainly lead to some rewriting of history.
C Lee Farquar said:
I'd rather they spent their time sorting out a replacement for the Defender.
It seems insane that LR have put themselves in a position that they don't offer a pickup or utility vehicle.
You want a hugely successful and profitable company to spend resources on developing something less profitable for a niche market? Bonkers.It seems insane that LR have put themselves in a position that they don't offer a pickup or utility vehicle.
unrepentant said:
You want a hugely successful and profitable company to spend resources on developing something less profitable for a niche market? Bonkers.
As I understand it they have committed to produce a replacement, I just wish they'd get on with it!Most mainstream manufacturers seem to be able to make a profit selling pick ups, I don't see why it should be beyond Land Rover to produce one.
C Lee Farquar said:
unrepentant said:
You want a hugely successful and profitable company to spend resources on developing something less profitable for a niche market? Bonkers.
As I understand it they have committed to produce a replacement, I just wish they'd get on with it!Most mainstream manufacturers seem to be able to make a profit selling pick ups, I don't see why it should be beyond Land Rover to produce one.
I don't recall seeing any pick up trucks from Mercedes-Benz or BMW or Lexus or Infiniti or Audi or any other competitors for Land Rover? Ford, Chevy, Nissan etc.. but not the luxury brands. Except Cadillac and the Escalade is just a re badged Tahoe or Suburban. I don't see a pick up truck having any place in the Land Rover line up.
A new defender is in the making.
They are working on that.
God help them as regardless of what they come up with. Someone will hate it.
I like the series 1s. It's a bit of fun but also good for their relaunched heritage branch.
A nice way to showcase the skills.
Shame in doing so wipes out a lot of the dents, scrapes etc that most series 1s have and are part of its history.
They are working on that.
God help them as regardless of what they come up with. Someone will hate it.
I like the series 1s. It's a bit of fun but also good for their relaunched heritage branch.
A nice way to showcase the skills.
Shame in doing so wipes out a lot of the dents, scrapes etc that most series 1s have and are part of its history.
LR isn't interested in the utilitarian market any more.....they've got their sights set firmly on the luxury sector, I mean....why sell a sheep farmer a costly tin shed on wheels for the lowest price possible when you can flog the Savoy on wheels to company directors' wives who'll willingly pay a premium because they saw a photo of Victoria Beckham stood next to one?
Wouldn't surprise me if the Land Rover name vanishes with the entire line up being sold as Range Rover.
Wouldn't surprise me if the Land Rover name vanishes with the entire line up being sold as Range Rover.
Crossflow Kid said:
LR isn't interested in the utilitarian market any more.....they've got their sights set firmly on the luxury sector, I mean....why sell a sheep farmer a costly tin shed on wheels for the lowest price possible when you can flog the Savoy on wheels to company directors' wives who'll willingly pay a premium because they saw a photo of Victoria Beckham stood next to one?
Wouldn't surprise me if the Land Rover name vanishes with the entire line up being sold as Range Rover.
As always the key is volume. To make profit from selling a cheap vehicle to the bottom end of the market you need to shift hundreds of thousand units a year. To do that would mean renting a lot more land and staff and tooling plus setting up an entirely new dealer network in different locations to cater for different customers. Wouldn't surprise me if the Land Rover name vanishes with the entire line up being sold as Range Rover.
There will be a new Defender but it will have to fit into JLRs business structure so it will need to be low volume and premium. Ie it will almost certainly be a lifestyle vehicle not a working utility vehicle.
But then for the last decade that is exactly who has been buying the Defender, the lifestyle market.
Is actually go so far as to say that for the last 20+ years Land Rovers true utility vehicle has been the Disco. And I would say that the Disco 4 is their last utility vehicle and a real shame as the replacement seems to cater for the retail market rather than the commercial judging by how they've toned the looks and made it less practical in that regard.
Edited by DonkeyApple on Sunday 10th April 07:09
DonkeyApple said:
As always the key is volume. To make profit from selling a cheap vehicle to the bottom end of the market you need to shift hundreds of thousand units a year. To do that would mean renting a lot more land and staff and tooling plus setting up an entirely new dealer network in different locations to cater for different customers.
There will be a new Defender but it will have to fit into JLRs business structure so it will need to be low volume and premium. Ie it will almost certainly be a lifestyle vehicle not a working utility vehicle.
But then for the last decade that is exactly who has been buying the Defender, the lifestyle market.
Is actually go so far as to say that for the last 20+ years Land Rovers true utility vehicle has been the Disco. And I would say that the Disco 4 is their last utility vehicle and a real shame as the replacement seems to cater for the retail market rather than the commercial judging by how they've toned the looks and made it less practical in that regard.
How is the D4 a utility vehicle. Its £50k luxury 4x4 being bought by people who not even take the car on a wet field let alone anything more challenging. There will be a new Defender but it will have to fit into JLRs business structure so it will need to be low volume and premium. Ie it will almost certainly be a lifestyle vehicle not a working utility vehicle.
But then for the last decade that is exactly who has been buying the Defender, the lifestyle market.
Is actually go so far as to say that for the last 20+ years Land Rovers true utility vehicle has been the Disco. And I would say that the Disco 4 is their last utility vehicle and a real shame as the replacement seems to cater for the retail market rather than the commercial judging by how they've toned the looks and made it less practical in that regard.
Edited by DonkeyApple on Sunday 10th April 07:09
I can imagine a few Land Rover employees venturing to all the LR shows and offering big money to people who own battered series 1 and buying them back so they can restore them and sell them for £250k.
To me that seems wrong.
Like other LR fans, I want to see what they do with the new Defender. I agree that it will be a lifestyle vehicle rather than a hose down farmers truck. LR are only going to manufacturer something that sells in big numbers.
I'm expecting a double cab pick up from Launch. LR really missed the boat with that market and I'm hoping that they have the foresight to not miss it again.
What we will get is an auto box that isn't a bodge of RR and Defender parts. I think a fair few Defender owners would like an auto box.
I'm also hoping that that take a look at what Ford have done with the Mustang and make it affordable. Latest rumours suggest that its going to fit in between the Disco and the RR. That will be a £50k car then.
bakerstreet said:
DonkeyApple said:
As always the key is volume. To make profit from selling a cheap vehicle to the bottom end of the market you need to shift hundreds of thousand units a year. To do that would mean renting a lot more land and staff and tooling plus setting up an entirely new dealer network in different locations to cater for different customers.
There will be a new Defender but it will have to fit into JLRs business structure so it will need to be low volume and premium. Ie it will almost certainly be a lifestyle vehicle not a working utility vehicle.
But then for the last decade that is exactly who has been buying the Defender, the lifestyle market.
Is actually go so far as to say that for the last 20+ years Land Rovers true utility vehicle has been the Disco. And I would say that the Disco 4 is their last utility vehicle and a real shame as the replacement seems to cater for the retail market rather than the commercial judging by how they've toned the looks and made it less practical in that regard.
How is the D4 a utility vehicle. Its £50k luxury 4x4 being bought by people who not even take the car on a wet field let alone anything more challenging. There will be a new Defender but it will have to fit into JLRs business structure so it will need to be low volume and premium. Ie it will almost certainly be a lifestyle vehicle not a working utility vehicle.
But then for the last decade that is exactly who has been buying the Defender, the lifestyle market.
Is actually go so far as to say that for the last 20+ years Land Rovers true utility vehicle has been the Disco. And I would say that the Disco 4 is their last utility vehicle and a real shame as the replacement seems to cater for the retail market rather than the commercial judging by how they've toned the looks and made it less practical in that regard.
Edited by DonkeyApple on Sunday 10th April 07:09
I can imagine a few Land Rover employees venturing to all the LR shows and offering big money to people who own battered series 1 and buying them back so they can restore them and sell them for £250k.
To me that seems wrong.
Like other LR fans, I want to see what they do with the new Defender. I agree that it will be a lifestyle vehicle rather than a hose down farmers truck. LR are only going to manufacturer something that sells in big numbers.
I'm expecting a double cab pick up from Launch. LR really missed the boat with that market and I'm hoping that they have the foresight to not miss it again.
What we will get is an auto box that isn't a bodge of RR and Defender parts. I think a fair few Defender owners would like an auto box.
I'm also hoping that that take a look at what Ford have done with the Mustang and make it affordable. Latest rumours suggest that its going to fit in between the Disco and the RR. That will be a £50k car then.
And I don't believe the new Disco will have a commercial option which means this is the last proper utility vehicle JLR will be selling.
bakerstreet said:
How is the D4 a utility vehicle. Its £50k luxury 4x4 being bought by people who not even take the car on a wet field let alone anything more challenging.
I can imagine a few Land Rover employees venturing to all the LR shows and offering big money to people who own battered series 1 and buying them back so they can restore them and sell them for £250k.
To me that seems wrong.
Like other LR fans, I want to see what they do with the new Defender. I agree that it will be a lifestyle vehicle rather than a hose down farmers truck. LR are only going to manufacturer something that sells in big numbers.
I'm expecting a double cab pick up from Launch. LR really missed the boat with that market and I'm hoping that they have the foresight to not miss it again.
What we will get is an auto box that isn't a bodge of RR and Defender parts. I think a fair few Defender owners would like an auto box.
I'm also hoping that that take a look at what Ford have done with the Mustang and make it affordable. Latest rumours suggest that its going to fit in between the Disco and the RR. That will be a £50k car then.
Disco Model Selector SE Commercial is there. A friend of mine with a surveying business has bought a new Disco van every three years for a long time now, he just got a new one. He hates Defenders but loves the Disco.I can imagine a few Land Rover employees venturing to all the LR shows and offering big money to people who own battered series 1 and buying them back so they can restore them and sell them for £250k.
To me that seems wrong.
Like other LR fans, I want to see what they do with the new Defender. I agree that it will be a lifestyle vehicle rather than a hose down farmers truck. LR are only going to manufacturer something that sells in big numbers.
I'm expecting a double cab pick up from Launch. LR really missed the boat with that market and I'm hoping that they have the foresight to not miss it again.
What we will get is an auto box that isn't a bodge of RR and Defender parts. I think a fair few Defender owners would like an auto box.
I'm also hoping that that take a look at what Ford have done with the Mustang and make it affordable. Latest rumours suggest that its going to fit in between the Disco and the RR. That will be a £50k car then.
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