Cheeky trade in value on S4
Discussion
I noticed a nice blue RS4 2nd hand with 7k miles on the clock in Ridgeway Audi, and so made a few noises that I might be interested, perhaps trading in my super S4 cab...
However, I quickly walked back out after they insulted me with a deflated price for my beloved S4.
Apparently cos its manual and has no sat nav.
How can Audi, on the one hand, when they sell you a new car bang on about how good resale value is...then when you come to trade one in, they give you the most ridiculously low price. Its extortion...
DAM it was a nice RS4 though....what to do...mmmm...mmm.....
However, I quickly walked back out after they insulted me with a deflated price for my beloved S4.
Apparently cos its manual and has no sat nav.
How can Audi, on the one hand, when they sell you a new car bang on about how good resale value is...then when you come to trade one in, they give you the most ridiculously low price. Its extortion...
DAM it was a nice RS4 though....what to do...mmmm...mmm.....
Because they are (car) dealers. The skill of the trade is making you want something you don't have, and not want something you do have so much that you are grateful for any offer they may make to take it off your hands.
But, if you're trading up then it's only the difference between the two prices that matters, not the absolute so why not make them a similarly derogatory offer on the RS4?
AdrianR
But, if you're trading up then it's only the difference between the two prices that matters, not the absolute so why not make them a similarly derogatory offer on the RS4?
AdrianR
If you are talking about Ridgeway Audi in Newbury ? I can say that I live nearby and wouldn't do business with them ever !
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
Roley130 said:
If you are talking about Ridgeway Audi in Newbury ? I can say that I live nearby and wouldn't do business with them ever !
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
Roley,
If I had 20 customers willing to pay the price, I wouldn't deal with you either. Why should I bother?
Why be a busy fool at the end of the day?
Edited by Phil Hopkins on Friday 27th October 23:36
Roley130 said:
If you are talking about Ridgeway Audi in Newbury ? I can say that I live nearby and wouldn't do business with them ever !
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
should have gone to the next closest dealer in Basingstoke as they always give the biggest discounts, we got almost 20% off a new Avant a couple of years back.
Bennno
Roley,
If I had 20 customers willing to pay the price, I wouldn't deal with you either. Why should I bother?
Why be a busy fool at the end of the day?
I am in sales myself, and I've learn't that customers you p**s off today may not be around when in the future you need them. Sales people with this sort of attitude will not make it through the tougher times, and you know what, they will be the first to complain about it !
Phil Hopkins is a wind up merchant.
If really in sales his manager would have sacked hhim for this kind of attitude.
Irrespective of which, I wonder if he always pays the first proposed price without question ?
I am in sales and in my experience EVERYBODY asks for deal --- and I want them to, because I know if I do look after them I'll have a loyal customer. So long as it also works for me, everybody is happy.
If really in sales his manager would have sacked hhim for this kind of attitude.
Irrespective of which, I wonder if he always pays the first proposed price without question ?
I am in sales and in my experience EVERYBODY asks for deal --- and I want them to, because I know if I do look after them I'll have a loyal customer. So long as it also works for me, everybody is happy.
That's all well and good in an ideal world. If this Audi dealer are *really* selling their cars for list price, I stand by what I said.
No point discounting a product if you don't have to.
(I'm not a windup merchant, I am in sales, and I haven't been sacked for having a bad attitude.
)
No point discounting a product if you don't have to.
(I'm not a windup merchant, I am in sales, and I haven't been sacked for having a bad attitude.
)Hmm now let me see; sell all my allocated stock at list or discount it... tough one.
The thing is, I agree with you in that most car showrooms are always a disappointment for anyone in sales (as I am too); especially if you constantly get hit for discount when working with a 'me too' product it's then a painful surprise not to get a deal when the dealer has a more unique product.
But if a business doesn't have a 'me too' product, and it's still discounting, they're either pricing wrong to start with, or they need to present the products' features and benefits better so the discussion isnt price, price, price.
I guess the real deal is that Audi and BMW could learn to decline discount in a much more pleasant way, but car sales staff in premium dealerships are in a relatively easy sales position so product knowledge and stock and order information are higher priority than really good interpersonal skills.
Personally, I applaud Phil for selling at list if hes keeping his clients happy, and Im sure hed rightly get a rebuke for selling limited availability stock at a discount. Simple supply demand economics
If you want n=big deals you need to pick a model that is in oversupply or has an image problem, take the new style Beetle, which appears to have bombed in VW dealerships who are openly disocounting them big time...very unusual for VW
The thing is, I agree with you in that most car showrooms are always a disappointment for anyone in sales (as I am too); especially if you constantly get hit for discount when working with a 'me too' product it's then a painful surprise not to get a deal when the dealer has a more unique product.
But if a business doesn't have a 'me too' product, and it's still discounting, they're either pricing wrong to start with, or they need to present the products' features and benefits better so the discussion isnt price, price, price.
I guess the real deal is that Audi and BMW could learn to decline discount in a much more pleasant way, but car sales staff in premium dealerships are in a relatively easy sales position so product knowledge and stock and order information are higher priority than really good interpersonal skills.
Personally, I applaud Phil for selling at list if hes keeping his clients happy, and Im sure hed rightly get a rebuke for selling limited availability stock at a discount. Simple supply demand economics
If you want n=big deals you need to pick a model that is in oversupply or has an image problem, take the new style Beetle, which appears to have bombed in VW dealerships who are openly disocounting them big time...very unusual for VW
Edited by dingocooke on Tuesday 31st October 18:33
Edited by dingocooke on Tuesday 31st October 18:36
Edited by dingocooke on Tuesday 31st October 18:37
Edited by dingocooke on Tuesday 31st October 18:38
Roley130 said:
If you are talking about Ridgeway Audi in Newbury ? I can say that I live nearby and wouldn't do business with them ever !
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
How could they deal with anyone as arrogant as you
You want the Broker price but want the local dealer to hold your hand ,,, get real you have to pay for having your nappy changed
When I did my time in sales I remember how much of a numbers game it is, although I didn't have the luxury of a premium brand to offer.
However I think certain dealers need to learn that there are several ways of saying sod off.
Personally, I still fail to understand how two of the most important retail trades in this country (estate agency and the motortrade) are so lightly regulated....
However I think certain dealers need to learn that there are several ways of saying sod off.
Personally, I still fail to understand how two of the most important retail trades in this country (estate agency and the motortrade) are so lightly regulated....
Marki said:
Roley130 said:
If you are talking about Ridgeway Audi in Newbury ? I can say that I live nearby and wouldn't do business with them ever !
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
How could they deal with anyone as arrogant as you
You want the Broker price but want the local dealer to hold your hand ,,, get real you have to pay for having your nappy changed
blimin eck, Marki's back with his helpful comments...
Without knowing what the price on the S4 was, I still find it rather difficult to believe anyone trading an S4 in would expect 'good' money for it. They have been plummeting, in freefall, for a good 12 months now and probably represent one of the best used buys of any car out there - but if you already own one and are looking to sell....then its bad news all round.
Agree up to a point: The cab is still the best loser however, apparently. It depreciates much less than the saloon, unless you're trying to sell it in the thick of the winter...
It will also probably happen to the RS4 too. I still think that the depreciation should be better than other most other makes, Audi do use that as one of their selling points...
It will also probably happen to the RS4 too. I still think that the depreciation should be better than other most other makes, Audi do use that as one of their selling points...
Even by VAG standards that sounds a crazy low offer Marki said:
Roley130 said:
If you are talking about Ridgeway Audi in Newbury ? I can say that I live nearby and wouldn't do business with them ever !
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
I went into their showroom two years ago with the intent to buy outright an A4 Avant there and then, provide they could match the price that a broker had given me to buy from a dealer in Cambridgeshire. The idea being I'd like to buy from my local dealer and this is a no effort end of year sale for them. They wouldnt budge on price and when I stated how astonished I was that they could walk away from a simple deal like this, their reply was "for every guy like you that haggles, we have 20 more who just pay the price".
How could you ever deal with someone as arrogant as that !!
How could they deal with anyone as arrogant as you
You want the Broker price but want the local dealer to hold your hand ,,, get real you have to pay for having your nappy changed
Your comments would be credible if I could believe you didn't try to go after a good deal when buying something big and expensive, as I dont your comments are just personally insulting and childish.
turboman said:
At a guess, did they offer you around £20k for it??
yes something in that sort of region...
I should have known though. when I bought the S4 originally at 45,500 2 years ago, they offered me £6.5k for my 2 year old Audi A2 which had cost me £18.5k. They take the biscuit, and try to make money at every angle. I suppose its cos they know they can do it...in a good market and its just business at the end of the day. We all have choices, and now I've chosen not to do that again. I'd never p-ex a decent car again, I learnt my lesson. Funny how a week later though, they were on the blower trying to offer me a better deal. I haven't called them back.
Business negotiations are best when both parties walk away happy.
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