Tuesday 1st June 2004

No Vorsprung Here

Vee Dub try their own catchphrase

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As from this summer, all Volkswagen advertising, both in the UK and abroad, will carry the strapline ‘Aus Liebe zum Automobil’.

According to the PR gurus, the new phrase is intended to capture "the spirit of excellence and passionate attention to detail at Volkswagen".

However, literally translated it means ‘For the love of cars’.

Volkswagen UK have decided to keep it in German "to create intrigue and underline Volkswagen’s heritage."

So there you go...

[B10]

Surely it should be 'Strength through joy' as Adolf demanded when he created VW!!!