Discussion
Economies of scale coupled with a dealer network that don't shit themselves and distress sell their entire product range at every opportunity.
That and the fact that Jaguar support every single model (barring the new XK), MASSIVELY.
We've discussed this many times in our sales meetings and they way we think Jaguar should go is this:
- Bin the X-TYPE. Don't replace it.
- Shut Halewood (and sell it, or let Land Rover have it).
- Take back 50% of the Jaguar Dealers in the UK and close them. (preferably Stratst**es).
- Reduce production of the new XK & XJ.
- Bring out the revised 'S-TYPE' ASAP.
- Develop a small 2 seater sports coupe for circa £35-45k (and make it
ing brilliant).
- Launch a hardcore version of the XKR.
- Stop advertising 0% finance and all that crap, if the product is desirable enough you won't need loss leaders like that.
Ultimately, (in my opinion), Jaguar need to go back to their grass roots. Desirable, affordable, fantastic cars with a small volume and high profitability.
That and the fact that Jaguar support every single model (barring the new XK), MASSIVELY.
We've discussed this many times in our sales meetings and they way we think Jaguar should go is this:
- Bin the X-TYPE. Don't replace it.
- Shut Halewood (and sell it, or let Land Rover have it).
- Take back 50% of the Jaguar Dealers in the UK and close them. (preferably Stratst**es).
- Reduce production of the new XK & XJ.
- Bring out the revised 'S-TYPE' ASAP.
- Develop a small 2 seater sports coupe for circa £35-45k (and make it
ing brilliant). - Launch a hardcore version of the XKR.
- Stop advertising 0% finance and all that crap, if the product is desirable enough you won't need loss leaders like that.
Ultimately, (in my opinion), Jaguar need to go back to their grass roots. Desirable, affordable, fantastic cars with a small volume and high profitability.
Phil Hopkins said:
Economies of scale coupled with a dealer network that don't shit themselves and distress sell their entire product range at every opportunity.
That and the fact that Jaguar support every single model (barring the new XK), MASSIVELY.
We've discussed this many times in our sales meetings and they way we think Jaguar should go is this:
- Bin the X-TYPE. Don't replace it.
- Shut Halewood (and sell it, or let Land Rover have it).
- Take back 50% of the Jaguar Dealers in the UK and close them. (preferably Stratst**es).
- Reduce production of the new XK & XJ.
- Bring out the revised 'S-TYPE' ASAP.
- Develop a small 2 seater sports coupe for circa £35-45k (and make iting brilliant).
- Launch a hardcore version of the XKR.
- Stop advertising 0% finance and all that crap, if the product is desirable enough you won't need loss leaders like that.
Ultimately, (in my opinion), Jaguar need to go back to their grass roots. Desirable, affordable, fantastic cars with a small volume and high profitability.
That and the fact that Jaguar support every single model (barring the new XK), MASSIVELY.
We've discussed this many times in our sales meetings and they way we think Jaguar should go is this:
- Bin the X-TYPE. Don't replace it.
- Shut Halewood (and sell it, or let Land Rover have it).
- Take back 50% of the Jaguar Dealers in the UK and close them. (preferably Stratst**es).
- Reduce production of the new XK & XJ.
- Bring out the revised 'S-TYPE' ASAP.
- Develop a small 2 seater sports coupe for circa £35-45k (and make it
ing brilliant). - Launch a hardcore version of the XKR.
- Stop advertising 0% finance and all that crap, if the product is desirable enough you won't need loss leaders like that.
Ultimately, (in my opinion), Jaguar need to go back to their grass roots. Desirable, affordable, fantastic cars with a small volume and high profitability.
As a former (and very unlikely to be again) Jaguar owner I think this makes a lot of sense. Therefore it'll never happen of course
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