RE: Jag XK wins Gong
Friday 20th January 2006
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Jag XK wins Gong
What Car? Award for new Coupe
Last night was the night that What Car? magazine dished out its annual awards at a glamourous event in London.
The Jaguar XK won an award for "The Most Exciting Car to be Launched in 2006". Who voted for it? The readers of What Car? and 'Eve' magazine - a 'glossy' magazine for women.
There are already plenty of XKs being spotted on the road in the UK despite sales not officially starting until mid March.
It's the second gong for the Jag in recent weeks. Thanks to it's "Pedestrian Deployable Bonnet" - a bonnet that pops up if the car is involved in an impact with a pedestrian - it won a Prince Michael International Road Safety Award.
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Discussion
Mmm, rather early victory suggest that we're looking at a dull year for car launches or is this going to be an award that Jaguar will have to grudginly accept from the nonsensical publishers who don't know shit about cars and figure now that they have that out of the way, they can get back to writing crap about stuff they do know.
I thought it looked worse in the flesh than the photos. The photographer made an awesome job of making it as good as it looks in the official photos, I went to MPH05 looking forward to seeing it in the flesh. My first thoughts were "oh dear" looks like a hyundai coupe in the flesh (especially the front, not very impressive at all.
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